Have you recently noticed a decline in your website traffic? Do you think you should be generating more quality leads than you are? If you have this thought – don’t ignore it.
There are several potential causes of poor website performance – many that result in your site repelling your potential visitors.
Keep reading to learn a few things that may be annoying your visitors and how to avoid them.
You Have an Outdated or Ugly Website
Is your website design the equivalent of a leisure suit? If so, you are likely having more than a few issues. Visitors do not want to interact with websites that are:
- Unprofessional
- Non-responsive for mobile users, clunky, or outdated
- Unattractive
Not only will outdated and ugly websites drive your visitors away, but it is also a poor representation of your brand and may impact your brand image. The issues above let visitors know you are out of touch with what is going on, and this is not the impression you want to give off.
If you are dealing with these issues, now is a good time to invest in an update or complete redesign.
Confusing or Non-Existent Navigation
Have you ever gone to a website, looking for something specific, and then find the navigation does not help – at all? This is something that should never happen. You should subscribe to the “don’t make your visitors think” model. This means that you have clear navigation and that users can find exactly what they are searching for in just a few clicks – or less.
Slow Loading Speeds
Research has proven that people who land on your site will leave after just a few seconds if they cannot find what they are searching for. Also, they aren’t going to hang around, waiting for a slow page to load. A good way to test your website’s speed is by using one of the countless online tools.
If your page is not loading well, it is clear you need to make some changes. If you aren’t sure what changes to make, hire a professional to help.
Form Errors
It is quite frustrating to fill out a form and then see an error message when you submit it. It is even more problematic if your information is not saved, which means you have to start again. Neither of these things is going to go over well with your customers.
Have you noticed a drop in submissions? If so, test your form to see if there is an issue. Also, make sure the forms you have are straightforward and simple. Users will be more likely to get in touch if they aren’t forced to fill out countless fields.
Contact the Professionals for Help
When it comes to your website, you have to review it from time to time to ensure that everything is working properly. If you need help, reach out to the professionals who can provide an in-depth evaluation of your site and any needed changes.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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