Over 70% of modern consumers research a business online before investing in their products/services. When a consumer starts to research your business, you want them to be presented with an appealing and informative website. A great looking website is crucial when trying to turn visitors into actual customers.
Ideally, you want your website to be representative of your brand. If you are in the process of creating a website for your company, there are a few things you should focus on. Below is a list of essential things every business website needs to be successful.
1. Solid Social Proof
One of the main things a consumer will look for when trying to vet your business is positive customer reviews. Reading about the positive experience a past customer had with your business can be just what a consumer needs to invest in your products/services. While having reviews scattered all over the Internet is a must, but you also have to focus on making this content easy to find for new customers.
This is why prominently featuring social proof on your business website is so important. By putting the positive reviews you have received in the past on your homepage, you can make them more accessible. Constantly updating this content will allow you to generate more leads and increase your bottom line over time. Asking satisfied customers for reviews may be hard at first. However, as time goes by you will feel more comfortable approaching your audience with these requests.
2. Relevant Blog Content is a Great Investment
Driving traffic to your business website is a lot harder than you probably realize. While there are a number of ways to achieve this goal, none are as effective as a well written and optimized blog. Most people read blogs on a daily basis in an attempt to stay in the know regarding the products/services they use.
Publishing blogs on a weekly basis is not only great for search engine optimization, it also allows you to keep your brand fresh in the mind of your audience. Most business owners lack the time and the skill needed to develop this content on their own. Hiring knowledgeable and experienced marketing professionals can help you keep your content current and engaging.
3. Crafting Calls to Action
Your business website should be geared around selling your products/services to consumers. This is why each of your pages needs to feature a call to action towards the bottom of the text. A call to action is designed to give the reader information regarding the action you want them to take next. These actions will be things like signing up for your newsletter or contacting a member of your staff to learn more about your company. Clear and concise calls to action can turn your website into a lead generation machine.
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