Your Digital Marketing probably sucks and you are most likely paying way too much dang money for it!

Drawing attention to your business is challenging if you don’t have an online presence. When trying to find new products/services, the average consumer will use their favorite search engines to find the information they need. If you want a chance

In the past decade, the popularity of online stores has skyrocketed. Online sales rose by nearly 33% in 2020 and show no signs of slowing down anytime soon. The popularity of eCommerce has led to many entrepreneurs entering this online

If you want your business to really thrive, you have to be aware of how important proper branding is. The average small business has a ton of competition. This can make getting attention from a larger much harder. Instead of

The process of optimizing a website for search engine success is both time-consuming and complex. As the algorithms used by popular search engines change, the strategy you use to attract online attention for your business will also need to be

Investing in outbound and inbound marketing strategies is something that millions of business owners do in an attempt to find a larger audience. When consumers finally discover your business website, you want them to find a wealth of information about

Modern business owners work extremely hard to reach a wider online audience. A great-looking website is one of the main things you need to accomplish this goal. Once you have the nuts and bolts of your website in place, you

Over the past decade, traditional forms of advertising like newspapers and phonebooks have gone the way of the dinosaur. Modern consumers use the Internet on a daily basis to find out about new products/services they want to use. Popular search

Generating a following for your business online is a difficult task. The best way to achieve this goal is by investing in the right search engine optimization (SEO) marketing campaigns. On average, businesses in the United States spend over $39

Approximately 50% of the businesses in the United States invest in search engine optimization campaigns. These business owners realize that driving traffic to their websites requires the help of popular search engines like Google. When crawling a website, Google bots

A call to action or CTA is a statement created to help encourage an immediate response from the person who is hearing or reading it. However, if you discover people visiting your page, prospects, or leads, aren’t taking the desired

In the past year, website traffic around the world has increased substantially. This increase in website traffic came as a result of most of the world be stuck in quarantine throughout 2020. Many analysts expect the trend of consumers spending

The search algorithm developed by Google considers over 200 different factors when ranking a website. One of the first things this algorithm considers about a website is how many backlinks it has. A backlink from the right website can send

Building an online presence is something most business owners are willing to spend money on. In fact, most businesses spend around 10% of their gross revenue on marketing campaigns every year. If you want to have success with your online

Approximately 70% of the businesses in the United States have a website. Simply creating a website isn’t enough to attract potential customers. You have to create great content and market your new website online if you want to get attention.

Most business owners understand the importance of monitoring the traffic to their websites. Knowing how much traffic your website is receiving can help you see whether or not your marketing campaigns are providing you with a decent return. Finding ways

The domain name you choose for your website is, essentially, your digital “street address.” Even when you add a new design and create an amazing site, if you get the address wrong, it may seem spammy, which will cause you

Exposing your brand to modern consumers is a difficult task. The main thing you need to do to start attracting attention from people who use the Internet is to invest in a website. Improving the visibility your new website has

Finding a new audience for the products/services your business offers is difficult. Modern consumers have more options than ever before regarding the businesses they can give their money to. If you want to set your business apart from the competition,

Attracting attention from consumers can be very difficult. The average business owner uses a variety of different marketing tactics to showcase their products/services online. Whether you are using organic or paid search tools to inform consumers about your brand, you

Creating an instantly recognizable brand is one of the most challenging missions a business owner can take on. Millions of businesses are vying for attention from consumers around the world. The businesses that rise to the top usually understand the

In the past year, many business owners have realized the value of having an online presence. Even if a business has a physical location in one area, they need to realize that having a presence online can help them attract

Millions of consumers use search engines to find information about a variety of different topics. Popular search engines like Google process billions of search queries on a daily basis. If you are like most business owners, your main goal with

The main reason most businesses invest in online marketing campaigns is to attract new customers. In the past year, the amount of web traffic has increased by over 53 percent. Capitalizing on the uptick in traffic your website receives will

Search engine juggernauts like Google handle over 6 billion search queries every day. As a business owner, one of the main goals you should have is driving as much traffic from these queries to your website as possible. Google uses

The average business owner invests a lot of time and money on their website. Having a website that is well-designed and packed with great content can help you grow your customer base. It is important to monitor certain website metrics

Over 64% of the small businesses in the United States have a website. Most entrepreneurs realize that a website is one of the most important digital assets they have at their disposal. If you want to fully utilize the power

Regardless of the methods, you use to drive traffic to your website, converting these visitors into actual customers should be your top priority. When people visit your website, they are looking for information about the products/service you offer. Some business

When designing a website, you want to make it as accessible as possible. Ignoring the need for accessibility can lead to parts of your audience being left out of the website design equation. Since over 50% of online traffic comes

Backlinks are known by several names in the marketing world. You may have heard them referred to as one-way links, inbound links, or incoming links. Popular search engines like Google crawl websites looking for various indicators of how popular and

Chances are you have heard it time and time again – search engine optimization (SEO) needs to be a significant part of your digital marketing plan. You may know this, and you may understand the basics of what it entails.

Are you new to the world of search engine optimization (SEO)? If so, you may be looking for a breakdown of what it is and how it works. If so, you’re in the right place. Keep reading to learn everything

Over 93% of all web traffic originates on search engines like Google. For most business owners, finding ways to optimize their website to land at the top of search engine results pages is a top concern. Achieving your goal to

By now, you are fully aware of the benefits that come with using paid advertising platforms like Google Ads. Optimizing these campaigns for success is much easier when using landing pages. Studies show that businesses that use 30 or more

Billions of people around the world use eCommerce websites to buy the items they need without having to leave the comfort of their homes. As the owner of an eCommerce website, driving traffic to your domain should be one of

The world of online marketing can be extremely confusing, especially for business owners with limited experience. With over 2 billion websites on the Internet, finding ways to edge out the competition is not easy. Some business owners focus on things

The average business owner is fully aware of the benefits of having a website. Once you have a website in place, driving traffic to it should be your top priority. Did you realize that putting a blog section on your

Finding new customers is what motivates most business owners to develop a presence on Facebook. A recent study found that over 52% of online consumers found new businesses with the help of Facebook Marketing in the past year. There are

The world of eCommerce has experienced substantial growth in the past year. Online spending increased by nearly 40% in the first financial quarter of 2021 and this growth shows no signs of stopping anytime soon. If you own an eCommerce

Showcasing your brand to the masses is easy with a multi-faceted online presence. Not only do you need a great-looking website to get attention from consumers, you also need to use powerful social media platforms like Facebook to spread your

Converting website visitors into actual customers is a numbers game. The more people you can drive to your website, the higher your conversion rates will inevitably be if you have good content to offer. There are a number of methods

The average business owner spends a lot of time figuring out how to drive traffic to their website. Not only will you need to figure out how to increase traffic to your website, you also need to consider how to

Business owners in the United States spend millions of dollars each year in an attempt to generate sales leads. Exposing your brand to a new audience is a lot easier when engaging in successful online marketing campaigns. With the power

Roughly 63% of all Google searches are performed on mobile devices. This large mobile audience has led to the team at Google implementing a mobile-first indexing algorithm. What this means is that the mobile version of your website is what

In the first quarter of 2021, the number of monthly Facebook users increased by over 50 million. With more Facebook users than ever before, now is the time to ramp up your lead generation efforts on this social media platform.

In the past year, the number of new businesses started in the United States reached a 13-year high. Taking a leap of faith and starting your own business can be worrisome. As the owner of an early-stage startup, your main

When you consider that over 70% of the American population uses Facebook regularly, it is easy to see why so many business owners advertise on this platform. Generating high-value leads on a popular platform like Facebook requires lots of hard

Establishing credibility with modern consumers is crucial when trying to take your business to the top. If you are looking for a way to improve credibility and attract attention from popular search engines like Google, then you need to create

It doesn’t matter if you are a business owner, marketer, or create websites for fun; you have likely heard the term “SEO” at some point. SEO stands for search engine optimization. There are many benefits of SEO. This article will

In the marketing realm, customer engagement is a top issue and consideration. That’s because it is the reason marketers’ market – to effectively build relationships with customers to ensure they choose you instead of the competition. Marketing also ensures customers

If you have a blog on your website, plagiarism is a topic that will eventually come up. Chances are, you want to protect your blog content and ensure it isn’t copied or re-posted without your permission.  Having someone copy your

You can find several guides online that discuss effective ways to boost your organic traffic. The question is – are these results-driven?  SEO (search engine optimization) isn’t a technique that can be used and effective for a single factor. Like

Business owners worldwide are expected to spend over $350 billion on digital marketing campaigns in the coming year. Getting in the habit of spending money on marketing campaigns that aren’t effective can put you in a financially compromised position. Digital

A recent study found that a 5% investment in customer retention can lead to a nearly 95% increase in profitability. As the owner of an eCommerce website, you know how competitive this industry is. If you are not focusing on

Unless you have been living under a rock for the past decade, you have heard the term “online presence” batted around a few times. While most business owners have encountered this term, few actually know what it means. In short,

Many studies have been conducted that show a correlation between how successful a business is and its consistent brand representation across multiple online platforms. If your marketing efforts lack consistency, this can be viewed as problematic by modern consumers. Most

Approximately 65% of small business owners claim that generating more online sales leads is one of their main marketing challenges. Boosting the number of quality sales leads you generate with your website is easier said than done. You need to

The average person has a very short attention span. Usually, a website has less than 10 seconds to make an impression on a visitor before they move on. Bounce rate is a term used to describe how long a visitor

Having an active Facebook business page can help you further your reach and grow your customer base over time. Failing to have a presence on popular social media websites like Facebook can make it difficult to blow past the competition.

The average startup business owner doesn’t have a lot of money to invest in things like marketing. Having digital assets like a website in place is something that business owners should view as a priority. As your business starts to

Online entrepreneurs and business owners spend lots of time trying to figure out how to drive more traffic to their websites. Making your website more appealing is just the tip of the iceberg when it comes to converting visitors to

Finding a larger audience is one of the main motivations business owners have when investing in social media marketing campaigns. On average, business owners spend upwards of $300 a day on social media marketing. Facebook is one of the best

Business owners spend millions of dollars on paid marketing campaigns annually. If you want to improve the return that you receive from your paid marketing investment, then you have to constantly monitor and optimize your approach. Landing pages are an

Most entrepreneurs have dreams of taking their business global. In the past, accomplishing this goal required lots of money, time and hard work. Modern business owners can use the power of online marketing to expose their products/services to international audiences.

Building an online presence for your small business can be challenging. One of the best digital assets you can use to build your presence and reputation online is a website. On average, a person will spend around 45 seconds on

Over 23% of the population worldwide are classified as Millennials. Millennials are people who were born between 1980 and 2000. In 2019, people in this age group surpassed baby boomers as the biggest living adult generation in the world. Since

The average business owner uses social media platforms like Facebook as a way to connect with customers and generate sales leads. However, there are other ways you can use social media to grow your business. One of the most effective

Are you ready to start a new business? Do you have a business plan in the works? Have you considered what makes your products or services better than the competition?  Unfortunately, if the go-to-market plan you have created is only

Over 1.3 billion people use Facebook Messenger each month. That’s billion, with a “B.”  With so many people using this took, have you ever considered the option of using it as part of your marketing efforts? If not, now may

Any successful marketer is aware that the difference between weak and strong marketing is related to how people behave and why they take certain actions.  It is important to note that quality marketing does not happen accidentally.  There is some

By now, you know what SEO (search engine optimization) is. You also know that ensuring your SEO tactics land your website on page one of search results is essential. After all, up to 75% of searchers never navigate beyond this

As a website owner, receiving a Google penalty is bad news. Just think how you would feel if you log into a Google Webmaster dashboard to discover your traffic has dropped significantly – overnight.  SEO penalties are a digital nightmare.

Social media is a powerful marketing tool. As a business owner, you already know this. It gives you the ability to reach millions (or billions) of people worldwide.  Social networks are considered one of the most beneficial and effective marketing

Last year, Google announced an upcoming Page Experience update that would be launched in May 2021. Recently, though, the company announced a delay in the launch of this update. Now it is scheduled to begin in mid-June and be complete

When you first start your business venture, you may struggle to find the advice you need about where you should advertise online. There’s no question the world of digital marketing can be loud. After all, everyone has a unique opinion. 

Do you own a service-based small business? Do you want to find a way to present your services in the best way possible on your website? If so, you definitely aren’t alone.  As a business owner, you may wonder how

In the hyper-connected world we live in; most people are looking for viable ways to save time. In some cases, it is more convenient and less time-consuming to talk than to type. It doesn’t matter if someone is talking into

The average marketing-savvy business owner understands the value of a presence on social media. Many businesses use Facebook to drive traffic to their websites. The higher these website traffic numbers get, the easier it will be to grow the number

Creating effective marketing campaigns is not as easy and straightforward as it seems. Changing consumer sensibilities, Google algorithm updates and an increase in marketing competition are all factors that can make continued online success difficult. Websites are one of the

Business owners around the world are on a never-ending search for ways to connect with both desktop and mobile Internet users. While there are a number of ways you can drive traffic to your website for free, you need to

Edging out your competition is a lot easier said than done. Most business owners work hard to both build an online presence and drive traffic to their websites. A great-looking website is one of the most important digital assets a

By now, you know that Google made a move to a mobile-first search index. However, if you have not taken steps to optimize your site for mobile devices, you may be in trouble. Now is the time to take stock

The internet allows you to reach people around the world. This means you can purchase items from another country, communicate with people from all over, and live and work in two different locations.  In some situations, though, your business may

SEO is challenging. Regardless of how much you know or how good your results have been in the past, there is no guarantee for the future. Because of this, you have to be willing to continue learning, improving your skills,

For most people, venturing past the first page of search results is something that rarely happens. Instead of moving on to the next page, most people will revise their search to achieve more targeted results. The first page in SERPs

If you want to fully reap the rewards of having an online presence, finding ways to drive more traffic to your business website is imperative. The more people you have visiting your website, the higher the chance becomes of your

For years, business owners have used the power and reach of Facebook to spread the word about their products/services. Having a presence on social media platforms like Facebook can make your brand more approachable for consumers. Getting the people who

Appealing to mobile users is something most business owners are adamant about. These business owners realize that more and more people use their mobile devices to access the Internet and perform searches on Google. If you are engaged in paid

Using social media to expose new people to your brand is important. When done correctly, Facebook lead generation campaigns can help you grow your customer base substantially. Using your presence on Facebook to push your brand and sell more products/services

Have your marketing campaigns paid off? Are you now receiving new leads regularly? If so, that’s great. However, to ensure these leads turn into actual sales, you have to learn how to effectively and strategically follow up with your leads

You have heard of evergreen content, right? You know it is an essential part of a smart SEO strategy. A guide or post that targets a good keyword includes tips that are relevant now and in the future and provide

Billions of dollars are spent each year on paid search campaigns. With the help of Google AdWords, business owners are able to get attention from interested consumers. Making sure your paid search efforts are actually worth the investment is imperative

Business owners spend thousands of dollars building and maintaining their websites. If you have a functional website in place, you need to figure out how to drive more traffic to it. Before you can conquer the global market, you need

Using a large social media platform like Facebook to generate leads is crucial if you want to grow your business. The leads you generate with Facebook can help you extend your reach and add to your bottom line. In the

Business owners in the United States spend over $79 billion annually on search engine optimization services. Most entrepreneurs view search engine optimization as a worthwhile investment because it allows them to increase the number of sales leads, they receive from

Nearly 1.2 million new people join social media platforms like Facebook on a daily basis. As a business owner, your main mission should be finding a way to grow your Facebook following. Having a presence on this popular social media

When handled correctly, Google Ads can help business owners improve brand awareness by up to 80 percent. An instantly recognizable brand allows you to attract a wider audience and gives you the possibility of growing your bottom line. As an

For almost every business, websites serve as an invaluable marketing platform. For some, such as eCommerce sites, it is an essential part of operations. When creating a new venture, your website is one of the first things you create. It

If you have only owned your website or domain for a short period of time, you may not know what a subdomain is and when to use it for organizational purposes. Chances are, you are more familiar with the traditional

Have you have changed your mailing address? If so, you know you must redirect your mail. The same is true when you change your website URL. If you fail to do this, you will miss out on all the traffic

It is estimated that up to 50% of new small businesses will fail within the first year of opening. Only two or three businesses out of ten are going to stay open for 15 years or more. If you want

Do you sell your products on social media or through an eCommerce store? If so, you need to look at how your products look. This impacts potential consumer’s buying decisions more than anything else. Most people judge a book by

Social media is one of the most important and effective channels for marketing your brand. One of the top reasons for this is because there are over 3.9 billion people who use social media today, which is more than 50%

Facebook has set the standard when it comes to social media. Today, it offers some of the most robust advertising tools available. By using Facebook Audience Insights, it is possible to build unique personas and use these personas to reach

Search engine optimization is extremely important for content marketers. However, the rules for what qualifies as good content are constantly changing. When you create a system and implement it, Google changes the algorithm, and you fall in the rankings. Today,

For most businesses, a goal of their marketing efforts is to ensure your business ranks high in Google SERPs. While organic search results are best, achieving a top spot here takes time. A faster option to boost your business’s position

Building links is an important part of SEO (search engine optimization). Some of the links created are called Nofollow links. You may wonder – what is a nofollow link, and why is it important? Are they really needed if they

Selecting a digital marketing agency partner can be a daunting process. If you are ready to take the plunge and hire this service, chances are you want to make the right decision. To do this, you need to make sure

Having a smart negative keyword strategy can help reduce costs, increase click-through rates, and improve the association between your ads and the keywords you pursue. A feature of Bing Ads and Google AdWords is negative keywords. Today, these are considered

By now, you know what bounce rate is. You may even know that having a high or low bounce rate does not always indicate being good or bad. It all depends on the purpose of your webpage. However, if you

SEO (search engine optimization) is a term used for a combination of digital marketing techniques used for increasing the visibility of a website in SERPs (search engine results pages). For businesses and organizations, this means appearing on page one or,

Your site’s bounce rate refers to the number of visitors leaving your website or “bouncing” back to the search results or website they were on before, after visiting just one page. Put simply, the lower bounce rate a site has,

According to statistics, the approximately conversion rate for PPC campaigns, across all industries is 3.75%. It is only 0.77% for display networks. However, this rate does vary from one industry to another, so keep this in mind. The PPC conversion

It is easy for business owners and marketers to underestimate the amount of work that goes into creating a single Google Ad. Every single ad created has been made with precise settings and attributions to ensure it shows up on

PPC (pay-per-click) advertising is both effective and simple. While there are more affordable marketing strategies available to try, nothing can take the place of a traditional PPC campaign. The only issue is that managing a PPC campaign can be complicated.

Do you have an active Google Ads account? Is your goal to encourage users to take a specific action? If so, now is the time to create and run a remarketing campaign. Remarketing campaigns are designed to help you re-engage

The marketing realm is constantly evolving. This includes inbound marketing efforts. Search engines are updating the algorithms used to constantly find valuable content, which means you must change with them to become a leading authority on your specific area of

It doesn’t matter if you are new to Google AdWords or if you have used the dashboard from time to time, you likely understand that launching a campaign is one thing; getting consistent results is something different completely. If you

Generating a consistent flow of high-quality sales leads is usually the main goal a business owner has when investing in online marketing campaigns. Nearly 67% of the businesses around the world use content marketing to generate these leads. Regardless of

Most people were more than happy to leave 2020 in the past where it belongs. If you are a business owner, then you are probably in the process of ironing out the details of your 2021 marketing budget. The average

Are you ready to launch a new brand or business? If so, using PPC, also known as pay-per-click advertising, is a smart move. While this is true, it is not an easy process. When venturing into the pay-to-play arena, you

Are you thinking about creating a video to help promote your business, brand, product, or service? If so, you aren’t alone. Content marketing, including videos, have a much higher rate of consumption than written content alone. Up to 87% of

Have you recently noticed a decline in your website traffic? Do you think you should be generating more quality leads than you are? If you have this thought – don’t ignore it. There are several potential causes of poor website

Have you created a blog for your business website? You may have received offers from other individuals and businesses to write posts to have posted on your blog if you have. These individuals are called “guest bloggers,” and taking them

Modern business owners understand the intrinsic value of having an online presence. One of the main things you should focus on when trying to get the word out about your business is using social media platforms like Facebook to connect

In 2020, eCommerce sales have grown substantially. Nearly 80% of Internet users have made at least one online purchase this year. This dramatic increase in online sales has led to a number of entrepreneurs building and launching new eCommerce websites.

On average, business owners who use Google paid ads see an 80% boost in brand awareness. By expanding the size of your audience, you can grow your bottom line over time. As 2020 comes to a close, business owners and

Facebook receives over 8 billion daily video views. Modern consumers love consuming video content, which is why you need to focus on creating this type of content regularly. One of the easiest ways to instantly connect with your audience via

Over 57% of online consumers claim they won’t recommend a business that has an unreliable or unappealing website. The website your business has can act as an online hub for information and consumer engagement. Since many people are stuck inside

Over 545,000 new websites are created on a daily basis around the globe. Many of these websites are created by business owners attempting to develop an online presence for their brand. As you design a new website and put content

Nearly 65% of the revenue your company generates will come from existing customers. While attracting new customers is important, you don’t need to neglect the loyal customers you have. Doing this can result in your business losing a lot of

Nearly 65% of the revenue your company generates will come from existing customers. While attracting new customers is important, you don’t need to neglect the loyal customers you have. Doing this can result in your business losing a lot of

Making smart marketing decisions is only possible if you collect and analyze website traffic data. The best way to make sense of these data is by using Google Analytics. A recent study found that nearly 56% of the business owners

Approximately 50% of web traffic is generated with the help of search engines. The only way you can fully optimize your website is by gathering data from your visitors. Adequately monitoring the traffic, your website receives can provide you with

Are you one of the 80 million businesses worldwide who have a Facebook business page? Some business owners think that starting a Facebook business page is all they have to do to unlock a wellspring of online leads. Consumers are

In the past two years, spending on social media advertising and lead generation campaigns has nearly doubled. Spreading the message about your brand to the millions of people on social media can help you grow your audience over time. However,

There are over 4 billion frequent Internet users around the world. Having an online presence is crucial if you want to attract a larger audience for your business. If you are in the process of designing or redesigning your website,

When creating an online presence for your small business, you have to focus on a consistent brand presentation. Most businesses are on multiple social media platforms and have websites that are designed to inform consumers with the help of engaging

In the past few years, search terms featuring words like “near me” has increased by over 150 percent. This means that more consumers than ever before are looking for local shops to frequent. Most business owners are focusing on driving

Businesses around the world spent over $100 billion on digital marketing last year. Developing and maintaining an online presence is a great way for you to edge out your competition. Some entrepreneurs think that an online marketing strategy should never

In the first ten days of the 2020 holiday season, American consumers spent nearly $22 billion on online purchases. In the past few months, the number of online shoppers has increased substantially. If you are trying to increase your online

Nearly 1.3 million businesses use the power of eCommerce to sell products to the general public. Many of the companies that use eCommerce websites to generate sales also have physical storefronts across the United States. Since the start of the

Small business owners spend thousands of dollars each year on paid search campaigns. When used correctly, paid search can help you increase the flow of traffic to your website. Turning the people who visit your website into actual customers is

Over 3 million businesses actively advertise their services/products on Facebook. Successful entrepreneurs realize what a valuable resource this social media platform is when trying to expand into new markets. If your business does not have a presence on Facebook, you

Are you working to manage your brand’s online presence? If so, there is no question that trying to respond to reviews and comments can be time-consuming. While this is true, it is also extremely important. In fact, you need to

Halloween is long gone, and Thanksgiving is right around the corner. Now is the time for businesses across the country to start ramping up their marketing efforts in preparation for the holiday season. If you have a business Facebook page,

Are you ready to create a successful search campaign for your business? Are you unsure how to get started? If so, some tips that will help you get started can be found here. Start with Keyword Research While you may

There was a nearly 20% increase in the amount of money businesses spent on social media ads and lead generation campaigns in 2020. This increase is due in part to how effective well-organized and far-reaching Facebook marketing campaigns can be

With winter on the horizon, it means the holiday season is coming, too. If you have not planned your holiday marketing and PPC (pay-per-click) strategy yet, now is the time to start. However, don’t get too overwhelmed. With the tips

Analysts are expecting eCommerce sales to grow by over 35% in 2020. This sharp increase in online sales over last year is mostly attributed to the current state of the world. With more people than ever before staying home and

Did you realize that Facebook is the third most popular website in the world? Due to the vast popularity of this website, more businesses than ever before are attempting to produce leads with the help of Facebook. With all of

American adults spend over five hours a day on their mobile phones. Most of this time is spent looking at social media and researching products/services. As a business owner, you have to find a way to engage with mobile users

The average person spends over 2 hours on social media daily. During their time on social media websites like Facebook and Twitter, most people will encounter a lot of branded content. Most business owners post links to their blog content

If you think of some of the top brands, chances are you think of the ones with the iconic logos and names, such as Starbucks, McDonald’s, and Coca-Cola. Establishing brand recognition is something that has value. In fact, brands account

When trying to grow your website traffic, you may find working with a small PPC budget challenging. It is up to you to figure out how to make the most of it. Keep reading for some helpful tips to start

Did you realize that over 88% of the businesses in the United States advertise their products/services on social media? Figuring out which social media platforms you need to advertise on will require lots of research. Facebook is one of the

Devising a marketing budget is something most small business owners do annually. When developing your marketing budget, you have to make sure that enough money goes to things like content marketing and paid search campaigns. Only around 37% of the

Having success with a paid marketing campaign requires proper planning and some professional help. One of the first things a marketing professional will advise you to do is create landing pages on your website that coincide with the Google AdWords

Advertising in places that your target demographic uses frequently is imperative if you want to widen your reach. Over 71% of American adults use Facebook on a daily basis. Having a presence on social media websites like Facebook is crucial

Regardless of what type of business you operate, finding ways to grow your customer base and enhance profitability is important. Failing to accomplish either of these goals can lead to your business closing for good. Rather than using traditional forms

If you hear the word “leads,” you may think of numbers. However, this is not the only factor to consider or think about. Also, some may think leads are all the names or data gathered through a website or another

Modern business owners spend a lot of time and money trying to establish an online presence for their brands. Having things like a well-built responsive website and active social media pages can help you attract attention from consumers. However, if

Did you realize that approximately 93% of online experiences start with a search engine? Finding ways to get your business website domain on the first page of Google search results is imperative if you want to expand your reach and

The typical small business owner spends over $490 a month on search engine optimization services. For most business owners, investing money in this optimization is something they view as a priority. Having your website optimized for search engine success can

Spreading the word about the products/services your business offers is a lot easier if you use the power of paid marketing. Google owns over 38% of the paid search industry online. Thanks to the help of Google AdWords, businesses of

Finding ways to appeal to modern consumers is something most business owners are passionate about. In most cases, your business website is the first thing a consumer will engage with that features your brand. This is why you have to

On average, 75% of online consumers don’t venture past the first page of search engine results. This is why getting your business website to the top of Google is so important when trying to expand your reach and create sales

Over 4 million Facebook likes are generated every minute. If you are trying to generate leads with your business Facebook, getting lots of likes from followers is imperative. Getting your followers to both like and engage with the posts you

Having a website that showcases what your small business does is crucial when trying to engage with consumers and grow your bottom line. The average consumer spends roughly 15 seconds on a website before exiting. If a consumer is only

Over 90% of consumers claim that online advertisements influence their buying decisions. If a lot of your marketing budget is being devoted to paid search campaigns, getting a good return on this investment should be a top concern. A successful

Driving leads from your Facebook business page to your website is a complicated process. A number of different factors have to be in place to accomplish this goal. Frequently posting on Facebook about your business and the products/services it offers

Approximately 90% of all online searches are processed by Google. Making your business website a success will require you to get in Google’s good graces. Getting in good with Google requires the use of sound search engine optimization tactics. Google

Over $10 billion is spent by American business owners on paid advertising each year. One of the most popular paid search platforms on the market is Google AdWords. Approximately 7 million business owners and entrepreneurs use this paid search platform

Establishing a presence for your business on social media websites like Facebook is a great way to expand your reach. Over 79% of the American population uses Facebook regularly. Reaching a portion of this audience allows you to grow your

Growing your small business requires both hard work and marketing-savvy. Expanding the reach of your business allows you to attract a wider audience. Finding ways to appeal to modern consumers is not as easy as you think. Modern consumers expect

Modern business owners understand how important having an online presence is. A crucial part of building this online presence is being active on popular social media platforms like Facebook. A recent study found that over 53% of Americans claim to

Creating an instantly recognizable brand is one of the main goals most business owners have. Accomplishing this goal is a lot harder than you probably realize. With all of the different businesses vying for attention on the modern market, increasing

If you have ever tried your hand at Facebook marketing, you may have realized there is a right and wrong way to do things. Figuring out the secret behind Facebook lead generation success is not easy. Having success with your

User intent is a hot topic in the world of search engine optimization. If you aren’t focusing on meeting and satisfying user intent with your SEO strategy, you may be missing out on some significant traffic and results. What Is

With the onset of the COVID-19 crisis, the global economy has taken a huge hit. This has affected businesses of all types and in all industries. Many companies have experienced significant reductions in PPC and SEO budgets and a drop

Over 22% of the world’s population uses Facebook on a regular basis. Most business owners use this social media platform as a way to drive traffic to their website. Developing a successful Facebook lead generation strategy will require lots of

A recent study found that paid ads influence the buying decisions of nearly 90% of all online consumers. Most informed business owners realize the importance of allocating a large portion of their marketing budget to Google AdWords. Optimizing these paid

Consistent brand presentation across a variety of online platforms can provide a 23% boost to a company’s annual revenue. Creating an instantly recognizable and trustworthy brand is an extremely complex job. While a great logo and providing top-notch customer service

The number of Google searches performed grows by over 10% every year. Driving organic traffic to your website with the help of Google is a complex process. One of the best ways to increase the traffic to your website is

Developing a winning online marketing strategy is a goal most small business owners have. Having success with digital marketing requires both persistence and the help of professionals. A marketing budget is a great thing to have if you want to

Did you realize there are over 5 billion mobile users in the world? As a business owner, you need to work on finding a way to connect with these mobile users. Ignoring this large portion of the modern market can

Did you realize there are over 2 billion websites currently on the Internet? Catching the attention of consumers with a business website is extremely difficult. Most business owners invest a lot of time and money in the development of a

Generating leads with a website is very complicated. While there are a number of methods you can use to increase the number of viable sales leads your website produces, none are as effective as blogging. In fact, over 76% of

Approximately 93% of all web traffic is generated by popular search engines like Google and Bing. While most business owners use paid ad campaigns to generate traffic, they also rely on organic traffic. Organic web traffic is a term used

Has your budget for content promotion been slashed? Did you never have one? Was your original goal to give all your content – e-books, blogs, videos, articles, etc. – the very best chance to perform before deciding what to invest

Businesses that blog generate roughly 68% more leads than businesses without a blog. Providing visitors to your website with useful information can help you increase sales substantially. Each part of a new blog is important when trying to reel in

Striking out on your own and starting a new business venture can be a bit intimidating. Achieving your goals as a business owner is only possible with the right amount of drive and some tech-savvy. Having a website that showcases

A recent survey found that approximately 60% of business owners have attracted new customers with the help of their blogs. Having a great blog on your website not only helps you attract consumers; it also allows you to position yourself

Approximately 4 million blogs are published online each day. With all of the content choices available online, it can be difficult to cut through the noise. As a business owner, you need to focus on increasing both the traffic to

According to a recent study, over 58% of online shoppers have abandoned a cart in the last three months. If you are the owner of an online store, one of your main goals should be lowering the cart abandonment rate

Approximately 409 million people read blogs online each month. Tapping into a small fraction of this large audience can help you grow your business substantially. Most business owners think that the only way to keep people interested in their website

Developing a recognizable and trusted brand is the main goal most business owners have. Breaking through the online noise created by your competitors and making an impact in your industry is challenging. Creating brand authority is only possible when using

Today, you can find blogs on virtually any subject. With so much information available today, it may seem that everything has been covered or discussed. If you are like many other people, you may wonder – how can you find

Over $600 billion is spent online by American consumers each year. If you are the owner of an online business, keeping a steady flow of traffic coming in is crucial to the overall success of this venture. This is why

Are you ready to create an effective content strategy? If so, there are a lot of things to think about. Along with the competition being steep, there is also a vast array of content types and different methods to reach

Over 70% of modern consumers research a business online before investing in their products/services. When a consumer starts to research your business, you want them to be presented with an appealing and informative website. A great looking website is crucial

Exposing your business to a wider audience is achievable if you find out how to use the online landscape to your advantage. Having a website is imperative for any business trying to attract modern consumers. The website you have in

The main thing most business owners want from their investment in online marketing is a steady stream of sales leads. Over 88% of the businesses online use content marketing as a way to generate sales leads. While increasing the number

Converting the leads you generate with your Google AdWords campaign is harder than you think. Modern consumers are presented with hundreds of Google Ads daily. Setting the ads you present to a possible customer apart from your competitor is imperative

Having a blog is essential when trying to take your message to the masses. In fact, business websites with blogs receive up to 55% more visitors than websites without a blog. Not only will you need to publish blog content

The Google algorithm uses approximately 200 different factors when assigning a rank position to a website. This algorithm is constantly being updated. Failing to change your strategy to accommodate these changes can result in lots of problems. Rather than trying

The average American consumer performs roughly four Google searches every day. When consumers search for topics related to your industry, you want your brand to be front and center on the search engine results page. Using a variety of tools

A consistent brand representation across a number of online platforms can increase revenue by approximately 20%. While having a great looking logo and a branded website is important, you need to focus on creating a voice for your company. This

Roughly 3.9 billion consumers use their mobile devices to access the Internet on a yearly basis. The number of mobile consumers seems to be growing with each passing year, which is why business owners need to figure out how to

Since the dawn of the Internet, business owners have been searching for a way to reach consumers and turn them into actual customers. While there are many things you can do to attract attention from consumers, few are as effective

Approximately 50% of all businesses have a website. Some business owners think a website is a marketing tool they can set and forget. In reality, your website will need to undergo changes in order to stay relevant. The main goal

A recent study found that brands who prioritize content marketing are around 13 times more likely to see a positive return on their advertising investment. Not only does content marketing provide a great return, it can also help you build

On average, eCommerce businesses make up nearly 15% of all retail sales in the world. Developing a successful online store is a lot harder than you may realize. Not only will your online store need great products to be successful,

A recent study found that over 75% of American business owners believe that online marketing is an effective way of attracting new customers. The biggest misconception most entrepreneurs have about online marketing is that they can handle the creation and

Optimizing your marketing strategy for success in your local area is extremely important. However, there may come a time when you want to expand the reach your business has globally. A recent study found that nearly 90% of business owners

Using paid search tools like Google AdWords is extremely popular among businesses of all sizes. Making a list of goals you hope to accomplish with a paid search campaign is a good idea. For most business owners, increasing brand awareness

Many economic analysts believe that the negative economic impact caused by the COVID-19 health crisis will be felt for years to come. As an economic recession looms, many business owners are looking for ways to trim the fat from their

Creating a detailed and successful marketing plan is a lot harder than most entrepreneurs realize. The key component a business owner needs to increase leads and grow their bottom line is a good sales funnel. A sales funnel generally features

As most of the country enters another month in quarantine, there are glimmers of hope in the fight against COVID-19. Many states are starting to see a decline in both the number of coronavirus cases reported and the number of

Finding ways to adapt to the changes in the world around you is crucial when trying to keep your business relevant. The COVID-19 crisis is not something most business owners were prepared for. However, true to the American spirit, entrepreneurs

Nearly 96% of the American population is under some type of stay at home quarantine order. These orders have been given as a response to the COVID-19 virus. Not only are individuals having to adjust to life in quarantine, business

Losing money is a business owner’s worst nightmare. In the past few months, this nightmare has come to life for many business owners around the country. Businesses of all sizes are losing billions of dollars due to the negative economic

Choosing the right marketing methods can be difficult. A recent survey found that 55% of business owners and advertising professionals claimed that content creation was their main inbound marketing strategy. Well-written and engaging blog posts are a great way to

Recent economic forecasts show that the COVID-19 crisis will result in a 2.4% decline in America’s gross domestic product. As businesses of all sizes start to feel the economic crunch brought on by this global pandemic, many entrepreneurs are trying

In the past month, the world we live in has been turned upside down due to the COVID-19 pandemic. If you own a business, your main objective needs to be keeping your customers informed about what you are doing in

Business owners around the world spend approximately $100 billion a year on digital marketing. Devising a marketing strategy that is both easily maintained and effective is easier said than done. A successful online marketing strategy will need to feature paid

Over 96% of Americans are currently under a stay at home order. These orders have been issued by several states to slow the spread of COVID-19. Many of the non-essential businesses in these states have also been ordered to close.

Did you realize that Google display ads reach over 80% of global Internet users? This means that an effective AdWords campaign can help you attract a wider audience. Some business owners fail to realize just how complex creating and implementing

At last count, nearly 340,000 people have contracted the Coronavirus worldwide. Since this pandemic started, economies and small businesses around the globe have been experiencing a massive slow down. Dealing with a crisis of this magnitude can be very stressful.

Choosing the right way to market a small business is a lot harder than it sounds. One of the most popular and effective ways to get the word out about your business is by using Google AdWords. Studies show that

Making it easy for a consumer to find your business online is crucial. There are a number of ways you can accomplish this goal, but none are quite as effective as Google My Business or Yelp. On average, a Google

Investing in comprehensive online marketing campaigns is crucial when trying to generate more leads. Most business owners spend around 10% of their annual gross revenue on marketing. The main thing you should be concerned with is ensuring the money you

Connecting with potential customers is something most business owners work very hard to achieve. The Internet is one of the best places to discover a new audience and inform the masses about your products/services. Choosing the right marketing methods will

When it comes to Google SERPs, being able to show up on the first page is getting more and more challenging. Google keeps changing and tweaking the rules. Today, if you want to be successful, you have to keep up

Using online marketing to spread the word about your business and the services/products it offers is important. Most business owners understand that in order to attract attention from modern consumers, they need to provide a wide array of content. One

In 2019, online retail sales in the United States topped $365 billion. By the year 2024, experts expect sales to reach over $600 billion. If you are a tech-savvy entrepreneur looking for a way to generate more income, then an

The only way to grow your business is by creating brand awareness. The more people that are aware of your brand, the higher your profit margins will inevitably become. Advertising your business on a website like Facebook is a great

Over 400 million people read business blogs on a monthly basis. Consumers who engage with your business blog are more likely to invest in the products/services your company offers. Creating a successful business blog requires a lot of time and

Did you realize that companies who focus on providing a great customer experience increase revenue by nearly 8%? Creating content and a website that is targeted to meet the needs of your core demographic is a lot harder than it

A recent study found that businesses with over 100,000 followers on Instagram grew by over 160 percent in the last two years. There is no denying just how powerful this platform has become in the world of business marketing and

On average, Google performs over 2 million searches every minute of the day. If you are a business owner trying to drive organic traffic to your website, finding a way to catch the eye of Google is essential. If you

Driving traffic to your business website is easier said than done. For years, business owners have used content marketing as a way to attract attention from consumers. Over 77 percent of online users read blogs on a regular basis. Waging

The average person has around seven social media accounts. Appealing to users on various social media platforms is the only way to increase the number of viable leads you receive. Not only will you need to post videos and links

Most business owners allocate up to 30% of their marketing budget for content. This content generally includes things like blogs and videos. Attracting attention from Google and modern consumers is only possible with an active blog. Modern consumers read blogs

Making a small business successful is only possible if you provide excellent customer service. For the most part, the days of customers calling your business or sending emails to resolve an issue are long gone. Over 67% of consumers claim

A tool that many marketers use today to test the probably of conversions with a website design or page layout is A/B testing. Unfortunately, it’s virtually impossible to predict what is going to convert. As a result, you have to

Have you heard of brand storytelling? It’s not a new concept, but in the marketing world, there are many who overlook how effective it can be – don’t let this happen to you. Businesses that are using brand storytelling as

If you run a business or are in charge of promoting a brand, there’s virtually no chance that you aren’t on social media in some capacity. While this is true, the number of brands that have a thriving and active

Using social media to attract new customers is something most business owners do. One of the most popular social media platforms on the planet is Instagram. This social media juggernaut has nearly 1 billion active monthly users. Successfully marketing your

Tracking the flow of traffic coming to your business website is important. Knowing where this traffic is coming from can help you optimize your marketing campaigns. For years, business owners, marketing professionals and entrepreneurs have used Google Analytics to track

The average American consumer spends over 8 hours a day engaging with digital content. As the owner of a business, you need to make sure the content on your website is both interesting and engaging. Some entrepreneurs think their website

Regardless of how big or small your business is, finding ways to attract attention from consumers should be your top priority. Most business owners understand how important having an online presence is when it comes to informing the general public

Did you realize the average consumer spends up to 135 minutes on social media each day? There is no denying just how much platforms like Facebook and Instagram have changed the human experience. Not only do consumers use social media

Over 50,000 hours of content are viewed on YouTube every minute. Business owners trying to create a dialogue with their audience have been using YouTube for years. If you are having a hard time increasing the number of subscribers your

Developing a comprehensive marketing strategy is important. Not only will you need to focus on Google when developing this strategy, you also need to think about social media. Engaging with consumers on social media platforms like Facebook or Twitter is

Finding a competitive edge is essential when trying to gain the lion’s share of your local market. As the methods and technology used in the world of marketing changes, you will have to adapt. Data-driven marketing campaigns are all the

On average, approximately 30 percent of a company’s marketing budget will be spent on developing and promoting content. One of the best forms of content to put on your website is blogs. A well-written blog will not only inform your

Having a strong online presence is essential when trying to gain the trust of modern consumers. Some business owners make the mistake of casting a wide net when it comes to their search engine optimization (SEO) efforts. Instead of trying

Continuous consumer engagement is one of the essential elements of a successful online marketing campaign. One of the best ways to keep a constant dialogue with your audience is by using a popular social media platform like Facebook. This platform

Driving traffic to a business website is more complicated than most entrepreneurs realize. Organic traffic is a term used to describe visitors that arrive on a website as a result of an unpaid search result. Over 51 percent of all

As 2021 approaches, business owners around the country are starting to put together their marketing strategies together. One of the biggest mistakes you can make when devising a marketing strategy for the New Year is ignoring the power of local