Your Digital Marketing probably sucks and you are most likely paying way too much dang money for it!

American adults spend over five hours a day on their mobile phones. Most of this time is spent looking at social media and researching products/services. As a business owner, you have to find a way to engage with mobile users

The average person spends over 2 hours on social media daily. During their time on social media websites like Facebook and Twitter, most people will encounter a lot of branded content. Most business owners post links to their blog content

If you think of some of the top brands, chances are you think of the ones with the iconic logos and names, such as Starbucks, McDonald’s, and Coca-Cola.  Establishing brand recognition is something that has value. In fact, brands account

When trying to grow your website traffic, you may find working with a small PPC budget challenging. It is up to you to figure out how to make the most of it. Keep reading for some helpful tips to start

Did you realize that over 88% of the businesses in the United States advertise their products/services on social media? Figuring out which social media platforms you need to advertise on will require lots of research. Facebook is one of the

Devising a marketing budget is something most small business owners do annually. When developing your marketing budget, you have to make sure that enough money goes to things like content marketing and paid search campaigns. Only around 37% of the

Having success with a paid marketing campaign requires proper planning and some professional help. One of the first things a marketing professional will advise you to do is create landing pages on your website that coincide with the Google AdWords

Advertising in places that your target demographic uses frequently is imperative if you want to widen your reach. Over 71% of American adults use Facebook on a daily basis. Having a presence on social media websites like Facebook is crucial

Regardless of what type of business you operate, finding ways to grow your customer base and enhance profitability is important. Failing to accomplish either of these goals can lead to your business closing for good. Rather than using traditional forms

If you hear the word “leads,” you may think of numbers. However, this is not the only factor to consider or think about. Also, some may think leads are all the names or data gathered through a website or another

Modern business owners spend a lot of time and money trying to establish an online presence for their brands. Having things like a well-built responsive website and active social media pages can help you attract attention from consumers. However, if

Did you realize that approximately 93% of online experiences start with a search engine? Finding ways to get your business website domain on the first page of Google search results is imperative if you want to expand your reach and

The typical small business owner spends over $490 a month on search engine optimization services. For most business owners, investing money in this optimization is something they view as a priority. Having your website optimized for search engine success can

Spreading the word about the products/services your business offers is a lot easier if you use the power of paid marketing. Google owns over 38% of the paid search industry online. Thanks to the help of Google AdWords, businesses of

Finding ways to appeal to modern consumers is something most business owners are passionate about. In most cases, your business website is the first thing a consumer will engage with that features your brand. This is why you have to

On average, 75% of online consumers don’t venture past the first page of search engine results. This is why getting your business website to the top of Google is so important when trying to expand your reach and create sales

Over 4 million Facebook likes are generated every minute. If you are trying to generate leads with your business Facebook, getting lots of likes from followers is imperative. Getting your followers to both like and engage with the posts you

Having a website that showcases what your small business does is crucial when trying to engage with consumers and grow your bottom line. The average consumer spends roughly 15 seconds on a website before exiting. If a consumer is only

Over 90% of consumers claim that online advertisements influence their buying decisions. If a lot of your marketing budget is being devoted to paid search campaigns, getting a good return on this investment should be a top concern. A successful

Driving leads from your Facebook business page to your website is a complicated process. A number of different factors have to be in place to accomplish this goal. Frequently posting on Facebook about your business and the products/services it offers

Approximately 90% of all online searches are processed by Google. Making your business website a success will require you to get in Google’s good graces. Getting in good with Google requires the use of sound search engine optimization tactics. Google

Over $10 billion is spent by American business owners on paid advertising each year. One of the most popular paid search platforms on the market is Google AdWords. Approximately 7 million business owners and entrepreneurs use this paid search platform

Establishing a presence for your business on social media websites like Facebook is a great way to expand your reach. Over 79% of the American population uses Facebook regularly. Reaching a portion of this audience allows you to grow your

Growing your small business requires both hard work and marketing-savvy. Expanding the reach of your business allows you to attract a wider audience. Finding ways to appeal to modern consumers is not as easy as you think. Modern consumers expect

Modern business owners understand how important having an online presence is. A crucial part of building this online presence is being active on popular social media platforms like Facebook. A recent study found that over 53% of Americans claim to

Creating an instantly recognizable brand is one of the main goals most business owners have. Accomplishing this goal is a lot harder than you probably realize. With all of the different businesses vying for attention on the modern market, increasing

If you have ever tried your hand at Facebook marketing, you may have realized there is a right and wrong way to do things. Figuring out the secret behind Facebook lead generation success is not easy. Having success with your

User intent is a hot topic in the world of search engine optimization. If you aren’t focusing on meeting and satisfying user intent with your SEO strategy, you may be missing out on some significant traffic and results. What Is

With the onset of the COVID-19 crisis, the global economy has taken a huge hit. This has affected businesses of all types and in all industries. Many companies have experienced significant reductions in PPC and SEO budgets and a drop

Over 22% of the world’s population uses Facebook on a regular basis. Most business owners use this social media platform as a way to drive traffic to their website. Developing a successful Facebook lead generation strategy will require lots of

A recent study found that paid ads influence the buying decisions of nearly 90% of all online consumers. Most informed business owners realize the importance of allocating a large portion of their marketing budget to Google AdWords. Optimizing these paid

Consistent brand presentation across a variety of online platforms can provide a 23% boost to a company’s annual revenue. Creating an instantly recognizable and trustworthy brand is an extremely complex job. While a great logo and providing top-notch customer service

The number of Google searches performed grows by over 10% every year. Driving organic traffic to your website with the help of Google is a complex process. One of the best ways to increase the traffic to your website is

Developing a winning online marketing strategy is a goal most small business owners have. Having success with digital marketing requires both persistence and the help of professionals. A marketing budget is a great thing to have if you want to

Did you realize there are over 5 billion mobile users in the world? As a business owner, you need to work on finding a way to connect with these mobile users. Ignoring this large portion of the modern market can

Did you realize there are over 2 billion websites currently on the Internet? Catching the attention of consumers with a business website is extremely difficult. Most business owners invest a lot of time and money in the development of a

Generating leads with a website is very complicated. While there are a number of methods you can use to increase the number of viable sales leads your website produces, none are as effective as blogging. In fact, over 76% of

Approximately 93% of all web traffic is generated by popular search engines like Google and Bing. While most business owners use paid ad campaigns to generate traffic, they also rely on organic traffic. Organic web traffic is a term used

Has your budget for content promotion been slashed? Did you never have one? Was your original goal to give all your content – e-books, blogs, videos, articles, etc. – the very best chance to perform before deciding what to invest

Words are amazing – right? They can help to convey so much, or nothing at all. They can be used to repel or persuade. During these historic and unprecedented times, most people’s lexicons have grown while others have become stunted. 

Businesses that blog generate roughly 68% more leads than businesses without a blog. Providing visitors to your website with useful information can help you increase sales substantially. Each part of a new blog is important when trying to reel in

Striking out on your own and starting a new business venture can be a bit intimidating. Achieving your goals as a business owner is only possible with the right amount of drive and some tech-savvy. Having a website that showcases

A recent survey found that approximately 60% of business owners have attracted new customers with the help of their blogs. Having a great blog on your website not only helps you attract consumers; it also allows you to position yourself

Approximately 4 million blogs are published online each day. With all of the content choices available online, it can be difficult to cut through the noise. As a business owner, you need to focus on increasing both the traffic to

According to a recent study, over 58% of online shoppers have abandoned a cart in the last three months. If you are the owner of an online store, one of your main goals should be lowering the cart abandonment rate

Approximately 409 million people read blogs online each month. Tapping into a small fraction of this large audience can help you grow your business substantially. Most business owners think that the only way to keep people interested in their website

Developing a recognizable and trusted brand is the main goal most business owners have. Breaking through the online noise created by your competitors and making an impact in your industry is challenging. Creating brand authority is only possible when using

Today, you can find blogs on virtually any subject. With so much information available today, it may seem that everything has been covered or discussed. If you are like many other people, you may wonder – how can you find

Over $600 billion is spent online by American consumers each year. If you are the owner of an online business, keeping a steady flow of traffic coming in is crucial to the overall success of this venture. This is why

Are you ready to create an effective content strategy? If so, there are a lot of things to think about. Along with the competition being steep, there is also a vast array of content types and different methods to reach

Over 70% of modern consumers research a business online before investing in their products/services. When a consumer starts to research your business, you want them to be presented with an appealing and informative website. A great looking website is crucial

Exposing your business to a wider audience is achievable if you find out how to use the online landscape to your advantage. Having a website is imperative for any business trying to attract modern consumers. The website you have in

The main thing most business owners want from their investment in online marketing is a steady stream of sales leads. Over 88% of the businesses online use content marketing as a way to generate sales leads. While increasing the number

Converting the leads you generate with your Google AdWords campaign is harder than you think. Modern consumers are presented with hundreds of Google Ads daily. Setting the ads you present to a possible customer apart from your competitor is imperative

Having a blog is essential when trying to take your message to the masses. In fact, business websites with blogs receive up to 55% more visitors than websites without a blog. Not only will you need to publish blog content

The Google algorithm uses approximately 200 different factors when assigning a rank position to a website. This algorithm is constantly being updated. Failing to change your strategy to accommodate these changes can result in lots of problems. Rather than trying

The average American consumer performs roughly four Google searches every day. When consumers search for topics related to your industry, you want your brand to be front and center on the search engine results page. Using a variety of tools

A consistent brand representation across a number of online platforms can increase revenue by approximately 20%. While having a great looking logo and a branded website is important, you need to focus on creating a voice for your company. This

Roughly 3.9 billion consumers use their mobile devices to access the Internet on a yearly basis. The number of mobile consumers seems to be growing with each passing year, which is why business owners need to figure out how to

Since the dawn of the Internet, business owners have been searching for a way to reach consumers and turn them into actual customers. While there are many things you can do to attract attention from consumers, few are as effective

Approximately 50% of all businesses have a website. Some business owners think a website is a marketing tool they can set and forget. In reality, your website will need to undergo changes in order to stay relevant. The main goal

A recent study found that brands who prioritize content marketing are around 13 times more likely to see a positive return on their advertising investment. Not only does content marketing provide a great return, it can also help you build

On average, eCommerce businesses make up nearly 15% of all retail sales in the world. Developing a successful online store is a lot harder than you may realize. Not only will your online store need great products to be successful,

A recent study found that over 75% of American business owners believe that online marketing is an effective way of attracting new customers. The biggest misconception most entrepreneurs have about online marketing is that they can handle the creation and

Optimizing your marketing strategy for success in your local area is extremely important. However, there may come a time when you want to expand the reach your business has globally. A recent study found that nearly 90% of business owners

Using paid search tools like Google AdWords is extremely popular among businesses of all sizes. Making a list of goals you hope to accomplish with a paid search campaign is a good idea. For most business owners, increasing brand awareness

Many economic analysts believe that the negative economic impact caused by the COVID-19 health crisis will be felt for years to come. As an economic recession looms, many business owners are looking for ways to trim the fat from their

Creating a detailed and successful marketing plan is a lot harder than most entrepreneurs realize. The key component a business owner needs to increase leads and grow their bottom line is a good sales funnel. A sales funnel generally features

As most of the country enters another month in quarantine, there are glimmers of hope in the fight against COVID-19. Many states are starting to see a decline in both the number of coronavirus cases reported and the number of

Finding ways to adapt to the changes in the world around you is crucial when trying to keep your business relevant. The COVID-19 crisis is not something most business owners were prepared for. However, true to the American spirit, entrepreneurs

Nearly 96% of the American population is under some type of stay at home quarantine order. These orders have been given as a response to the COVID-19 virus. Not only are individuals having to adjust to life in quarantine, business

Losing money is a business owner’s worst nightmare. In the past few months, this nightmare has come to life for many business owners around the country. Businesses of all sizes are losing billions of dollars due to the negative economic

Choosing the right marketing methods can be difficult. A recent survey found that 55% of business owners and advertising professionals claimed that content creation was their main inbound marketing strategy. Well-written and engaging blog posts are a great way to

Recent economic forecasts show that the COVID-19 crisis will result in a 2.4% decline in America’s gross domestic product. As businesses of all sizes start to feel the economic crunch brought on by this global pandemic, many entrepreneurs are trying

In the past month, the world we live in has been turned upside down due to the COVID-19 pandemic. If you own a business, your main objective needs to be keeping your customers informed about what you are doing in

Business owners around the world spend approximately $100 billion a year on digital marketing. Devising a marketing strategy that is both easily maintained and effective is easier said than done. A successful online marketing strategy will need to feature paid

Over 96% of Americans are currently under a stay at home order. These orders have been issued by several states to slow the spread of COVID-19. Many of the non-essential businesses in these states have also been ordered to close.

Did you realize that Google display ads reach over 80% of global Internet users? This means that an effective AdWords campaign can help you attract a wider audience. Some business owners fail to realize just how complex creating and implementing

At last count, nearly 340,000 people have contracted the Coronavirus worldwide. Since this pandemic started, economies and small businesses around the globe have been experiencing a massive slow down. Dealing with a crisis of this magnitude can be very stressful.

Choosing the right way to market a small business is a lot harder than it sounds. One of the most popular and effective ways to get the word out about your business is by using Google AdWords. Studies show that

Making it easy for a consumer to find your business online is crucial. There are a number of ways you can accomplish this goal, but none are quite as effective as Google My Business or Yelp. On average, a Google

Investing in comprehensive online marketing campaigns is crucial when trying to generate more leads. Most business owners spend around 10% of their annual gross revenue on marketing. The main thing you should be concerned with is ensuring the money you

Connecting with potential customers is something most business owners work very hard to achieve. The Internet is one of the best places to discover a new audience and inform the masses about your products/services. Choosing the right marketing methods will

When it comes to Google SERPs, being able to show up on the first page is getting more and more challenging. Google keeps changing and tweaking the rules. Today, if you want to be successful, you have to keep up

Using online marketing to spread the word about your business and the services/products it offers is important. Most business owners understand that in order to attract attention from modern consumers, they need to provide a wide array of content. One

In 2019, online retail sales in the United States topped $365 billion. By the year 2024, experts expect sales to reach over $600 billion. If you are a tech-savvy entrepreneur looking for a way to generate more income, then an

The only way to grow your business is by creating brand awareness. The more people that are aware of your brand, the higher your profit margins will inevitably become. Advertising your business on a website like Facebook is a great

Over 400 million people read business blogs on a monthly basis. Consumers who engage with your business blog are more likely to invest in the products/services your company offers. Creating a successful business blog requires a lot of time and

Did you realize that companies who focus on providing a great customer experience increase revenue by nearly 8%? Creating content and a website that is targeted to meet the needs of your core demographic is a lot harder than it

A recent study found that businesses with over 100,000 followers on Instagram grew by over 160 percent in the last two years. There is no denying just how powerful this platform has become in the world of business marketing and

On average, Google performs over 2 million searches every minute of the day. If you are a business owner trying to drive organic traffic to your website, finding a way to catch the eye of Google is essential. If you

Driving traffic to your business website is easier said than done. For years, business owners have used content marketing as a way to attract attention from consumers. Over 77 percent of online users read blogs on a regular basis. Waging

The average person has around seven social media accounts. Appealing to users on various social media platforms is the only way to increase the number of viable leads you receive. Not only will you need to post videos and links

Most business owners allocate up to 30% of their marketing budget for content. This content generally includes things like blogs and videos. Attracting attention from Google and modern consumers is only possible with an active blog. Modern consumers read blogs

Making a small business successful is only possible if you provide excellent customer service. For the most part, the days of customers calling your business or sending emails to resolve an issue are long gone. Over 67% of consumers claim

A tool that many marketers use today to test the probably of conversions with a website design or page layout is A/B testing. Unfortunately, it’s virtually impossible to predict what is going to convert. As a result, you have to

Have you heard of brand storytelling? It’s not a new concept, but in the marketing world, there are many who overlook how effective it can be – don’t let this happen to you. Businesses that are using brand storytelling as

If you run a business or are in charge of promoting a brand, there’s virtually no chance that you aren’t on social media in some capacity. While this is true, the number of brands that have a thriving and active

Using social media to attract new customers is something most business owners do. One of the most popular social media platforms on the planet is Instagram. This social media juggernaut has nearly 1 billion active monthly users. Successfully marketing your

Tracking the flow of traffic coming to your business website is important. Knowing where this traffic is coming from can help you optimize your marketing campaigns. For years, business owners, marketing professionals and entrepreneurs have used Google Analytics to track

The average American consumer spends over 8 hours a day engaging with digital content. As the owner of a business, you need to make sure the content on your website is both interesting and engaging. Some entrepreneurs think their website

Regardless of how big or small your business is, finding ways to attract attention from consumers should be your top priority. Most business owners understand how important having an online presence is when it comes to informing the general public

Did you realize the average consumer spends up to 135 minutes on social media each day? There is no denying just how much platforms like Facebook and Instagram have changed the human experience. Not only do consumers use social media

Over 50,000 hours of content are viewed on YouTube every minute. Business owners trying to create a dialogue with their audience have been using YouTube for years. If you are having a hard time increasing the number of subscribers your

Developing a comprehensive marketing strategy is important. Not only will you need to focus on Google when developing this strategy, you also need to think about social media. Engaging with consumers on social media platforms like Facebook or Twitter is

Finding a competitive edge is essential when trying to gain the lion’s share of your local market. As the methods and technology used in the world of marketing changes, you will have to adapt. Data-driven marketing campaigns are all the

On average, approximately 30 percent of a company’s marketing budget will be spent on developing and promoting content. One of the best forms of content to put on your website is blogs. A well-written blog will not only inform your

Having a strong online presence is essential when trying to gain the trust of modern consumers. Some business owners make the mistake of casting a wide net when it comes to their search engine optimization (SEO) efforts. Instead of trying

Continuous consumer engagement is one of the essential elements of a successful online marketing campaign. One of the best ways to keep a constant dialogue with your audience is by using a popular social media platform like Facebook. This platform

Driving traffic to a business website is more complicated than most entrepreneurs realize. Organic traffic is a term used to describe visitors that arrive on a website as a result of an unpaid search result. Over 51 percent of all

Google and the European regulators recently made a stir when they accused Google of illegally removing ads from circulation. France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal.

User-generated content is a ubiquitous sight across the web, and platforms and search engines are doing their best to identify spam and UGC that have low user engagement. Google research has published a study with a new way to identify

Over the past few years, search engine giants and social media networks have faced increased scrutiny on the way they handle misleading and inaccurate information on their platform. Google has taken these warnings more seriously than others, and they have

There are many ways for Instagram users to turn their passions into financial endeavors. Earlier this week, Instagram announced changes to the Brand Collabs Manager feature that would make it simpler for people to make use of this tool to

For SEO marketers, having access to accurate information is one of the benefits of using Google Search Console Reports. Though the end of the year is only a few weeks away, Google has a surprise for people that depend on

There are many places for SEO marketers to get data from their website, and sometimes, the answer isn’t Google. Currently, in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months. SEO marketers

A couple of months ago, Google introduced its BERT algorithm update, which significantly affects how Google responds to natural language, synonyms, and more. At the time, it was estimated that up to 10 percent of searches would be affected by

For some marketers, getting their articles listed on Google News is part of the SEO strategy for their business. Getting your article information listed on Google News is harder than many people realize. Google recently introduced two new features that

For marketers who are trying to make an impact with their online advertising campaign, the best options are to work with Google or Facebook. Between these two giants of the internet, there advertising network covers more than half of the

There are multiple factors that can affect the SEO for a website. Many people think about the algorithms and other factors that are part of the SEO, but it’s also important to think about the various ways a website uses

For many people that use Google Search tools for website work, the most important tool that these experts have are the use of optimizations and recommendations. These are potential updates from the Google Search website that can be used to

For SEO experts, issues with the changes in a website could be the start of an error or issue with part of the website. However, sometimes these issues are the result of updates and changes in the system that affect

When creating headlines for articles online, you’ll often see many headlines rely on click-baiting tactics. Essentially, these headlines are designed to tease someone to click on a headline without knowing what the article is actually about. This tactic has many

As more businesses use blog content to boost their SEO and to engage with their customers, two common questions come up: How often should they post new blog content to their website, and how long should that content be? The

Throughout the year, advertising platforms like Google and Facebook continually update their offerings to make them more effective for advertisers and small business owners. Ad platforms release more updates and new mechanics around the holidays since most businesses will increase

Many business owners and content creators use YouTube as a means to showcase products and services, as well as share information with fans and clients. However, when you have a user-generated content system that’s available to the hold world, it’s

One of the keys to successful PPC marketing is choosing the right audience. With billions of people on the internet, imprecise targeting can lead to a lot of ad dollars being wasted by showing content to the wrong kind of

Google My Business is an essential tool for small businesses on local entrepreneurs that want to increase their exposure online. Google’s tools are generally easy to use, but that doesn’t mean there are never any issues. One of the many

For many people around the world, Google is their first choice when they want to search for information online. However, typing a query into Google Search is only one of the many ways that people interact with Google. Google is

Though Google dominates the search engine market internationally, Microsoft’s Bing search engine is used by a sizeable percentage of desktop users in North America. Website owners in the U.S. need to ensure that their sites follow Bing’s SEO rules as

The speed of a website is a critical part of the user’s experience when they visit. It doesn’t matter how good the design or the content is if the website loads too slowly. Website speed has grown in importance as

Along with Google, WordPress is one of the most important platforms for online business. WordPress is a free, web design platform that is used by a significant portion of companies that have a website. Companies can customize their sites by

One of the challenges of online advertising is creating content that works in a variety of situations. Online ads work best with they can be formatted to run in a variety of ad spaces. Similarly, having ad text that can

Creating compelling meta descriptions is necessary for businesses that want their web pages to stand out in search results. Search engines have to keep the description for each link reasonably short so that they can fit ten links on each

Search engines have the unenviable task of trying to figure out what people mean when they type something into a query. People expect search engines like Google to understand what kind of information they want to see in search results,

Most tests for new Google products happen in the U.S. or other North American markets. This testing strategy makes sense given the size and huge diversity of the American market. However, Google is a global company, with teams around the

LinkedIn has cemented itself as a platform for business owners and professionals who want to connect with potential clients and other members of their industry. For modern, busy professionals, holding conversations online is more convenient than face-to-face meetings, but there

One of the benefits of using Facebook for advertising is the enormous size of its network. Ads on Facebook can show up on the platform itself, other social networks like Instagram, as well as apps and websites that are part

As the global marketplace becomes more competitive, retailers need to do whatever they can to make their products stand out. Marketers have to craft online ads and product listings that attract the attention of consumers and get them to trust

Over the years, Google has implemented many features that website owners can use to improve the site’s SEO. These features can also be used to create more detailed search results for things like Google Knowledge Cards or used for the

Google has been around for decades, and the look of the platform has changed significantly over that time. It’s often little changes here and there, so it’s easy for people to miss how the look of search result pages has

Search algorithms have gone from simplistic functions that counted the number of keywords to sophisticated formulas that are a mystery to everyday consumers. Because search engines like Google change their algorithms frequently, advice about the best SEO practices can quickly

Online advertising platforms regularly try new ideas to offer advertisers more ways to reach their target audience and spend more money. However, some of these ideas don’t provide enough value to business owners to justify using the option. The idea

Website owners must continually update and improve their sites to keep up with the latest initiatives from Google. Site owners changed their site when Google added ranking factors such as mobile-friendliness, website speed, and more. For more than a year, 

Many consumers use the internet to find information about every topic imaginable. To make it easier for people to quickly choose a link that has the content they need, Google, and other search engines, use snippets to show relevant information

Product launches and new store openings are important events for a business. It’s essential to hit the ground running so the launch will be a success. Marketers can utilize social media to help get the word out to members of

One of the reasons for Google’s enduring popularity as a search engine is the way the company regularly updates its search algorithm to improve the quality of search results. These changes reflect shifts in the way people choose search results

Over the past few years, Google has made several changes to its search engine and platforms to make it easier for consumers to find video content. High-powered mobile devices and faster internet speeds make people more eager to find videos

Social media marketing is an excellent way for businesses to connect with current customers while reaching new interested audiences. However, when speaking to a global audience, marketers have to be prepared for dealing with people who disagree with a company

Many business owners know that PPC advertising through Google Ads is an excellent way to encourage people to visit a website or buy a product online. However, Google has much more to offer than just online advertising. Over the years,

Self-serve PPC ads on online platforms are easy to set up, which is why many small businesses use them to promote their goods and services. However, this ease of use can cause as many problems as it solves. Many marketers

One of the things that sets Google apart from other search engines is the amount of information they give to searchers. Google has encouraged website owners to use schema markups and other tools to let the search engine no pertinent

When people look at a website, it’s easy to forget all of the complex operations that are happening below the surface. Though things like link attributes and metadata aren’t seen by the user, these elements play a key role in

Running a search engine isn’t an easy task. Companies like Google and Microsoft have the unenviable job of trying to create guidelines that can be used to determine which web pages are an appropriate spot for a particular query. Much

Over the past year, Microsoft Ads has made several improvements to its advertising offerings to make the platform more attractive to business owners. Many of these changes replicate features that proven popular on Google. Last week, Microsoft Ads opened up

A few weeks ago, Google announced a change to the way that Googlebots would search for information online. Google said that they would no longer follow certain protocols on robots.txt files. This change meant that certain pages that weren’t being

Online marketing is essential for companies that want to reach the growing number of consumers who search for businesses on the internet. Between people using Google Search and Google Maps, local companies need to create a Google My Business profile

Social media has had a transformative effect on modern society. Social media and user-generated content have changed the way people learn about new products, interact with companies, and communicate with friends and family. However, after a couple of decades of

Many content creators throughout the internet rely on Google's advertising system to generate revenue from their work. However, Google regularly updates its policies on how content will be monetized, and it could vary from platform to platform. For example, content

The ease of creating a profile for a business online can cause as many problems for consumers as it solves. People looking for local services have to be careful that the service providers they call are legitimate and provide high-quality

Despite its best efforts, Twitter hasn’t become as essential for online advertising as social media platforms like Facebook and Instagram. Though it’s used less often, there are plenty of companies that use Twitter ads to connect with their target demographic

Online advertising has been a prevalent part of the entertainment ecosystem for decades. It's easy to forget how much of a paradigm shift online ads were for business marketing. Before the internet, there wasn't an easy way to know how

One of the benefits of using Google Ads is the ability to run ad campaigns quickly. Usually, Google Ads distributes the ad campaign's content in a way that maximizes the benefit for the advertiser over a certain period of time.

YouTube is the most popular video-sharing platform in the world. Every hour, users upload hundreds of hours worth of video. One of the challenges that YouTube faces is choosing which content is shown in search results and which videos they

Social media platforms have to evolve continually to keep their audiences engaged. New designs and features are added all the time, and platforms like Facebook and Twitter look different from when they were first launched. The same is true for

Imagery is an integral part of any advertising campaign. The right photo can help consumers see the value in an offer, and pictures could be the factor that gets searchers to click on an offer to learn more. After being

Google's ability to help consumers find the information they want online can help retailers who want to reach new customers. With millions of searches performed each second, there are many opportunities for companies to be seen by their target audience.

One of the challenges of creating an SEO-friendly website is that search engines look at websites in a different way than ordinary people. Google doesn’t use human reviewers to check the content of every site on the internet, that would

Google search algorithms are more sophisticated than they may seem. People tend to think of Google as having one super algorithm that governs all search results, but that's not necessarily the case. Depending on the elements shown on the page,

So far, 2019 has been a banner year for Microsoft Advertising. Besides changing their name, the advertising arm of the technology giant has made massive improvements to make the platform more attractive to advertisers. For example, Microsoft Ads have added

Google is often criticized for being a "black box" in terms of the way they generate search results. Users type in a query, and Google gives them search results, but no one (other than Google) can accurately explain how the

There are many ways to reach and engage with a target audience on social media, which is why it’s essential for business owners to use platforms like Facebook, Twitter, and Instagram to reach potential customers. The key to successful advertising

LinkedIn is the ideal platform for businesses, entrepreneurs, and workers. A social platform that's geared toward businesses makes it easier for professionals to find potential partners, clients, and service providers. However, with several million users on LinkedIn, it doesn't hurt

Engaging imagery is a vital part of any online marketing campaign. A well-designed visual can capture your audience’s attention, share information in an easier-to-understand format, and showcase the best aspects of a company. Besides the images that see when visiting

With trillions of web pages on the internet, it's essential for businesses to create SEO friendly content that their target audience will find on search engines. Being discovered is only the first part of the journey that will eventually lead

Testing different variations of an ad campaign is an essential part of a successful PPC strategy. It can be surprising how much impact a slight change in wording can have on the effectiveness of a particular ad. Companies that use

Google My Business is a powerful tool for local businesses that want to increase their online presence. Local shoppers look for companies in the area by search Google My Business and the locations they find on Google Maps. An essential

When it comes to creating advertisements, small changes can have significant impacts on the way people respond to the ad. One of the advantages of online advertising is that it's much easier to test multiple variations of an advertisement. While

Though it doesn't make as many headlines as Facebook and Twitter, Pinterest is still around and remains a useful tool for marketers targeting a particular demographic. Pinterest has been famous for great imagery, but they have been branching into videos

The imagery that a business uses to promote its services can be a significant factor in how people feel about a brand or product. For online retailers, choosing the right image is essential for catching the attention of the target

Every business wants to have their advertisements shown in key locations when it appears online. Advertising platforms like Google and Microsoft Advertising use this desire to their advantage by telling people when their ads get high placement and encouraging higher

The rise of smartphones and the internet have presented companies with many new tactics for reaching and engaging with their target audience. Mobile devices make it possible for consumers to reach a business’s website whenever they want to visit. However,

Websites that seek to make money from advertising have to carefully balance their need for revenue with the audience's need for an enjoyable web experience. We've all been to a website where as soon as you open the page, you're

It’s estimated that hundreds of websites are created every minute, which makes it increasingly harder for new websites to achieve high placement on search engine results pages. Many business owners get so frustrated with the challenges of SEO that they

Google My Business is the premier place for local businesses that want to be found by their target audience. Many consumers use Google to search for product retailers and service providers in their area. For most people, Google has supplanted

Content marketing is an effective way for businesses to reach their target audience and build brand awareness. By creating material that people will search for and share with others, it's possible to promote a brand without directly advertising to consumers.

The cryptic nature of Google's algorithm for search can leave SEO experts guessing about the way specific actions will affect their rankings in the results. Often, the advice SEO marketers give is based on anecdotes and things that sound plausible,

The internet has increased the amount of competition retailers face, and that includes local businesses. If you do a local search on your industry, you may be surprised by how many companies in your area offer similar services. However, all

Videos are the most engaging content that a brand can release to promote their company. Videos have the visual element that makes photos so exciting, but watching gets the audience to spend more time with the content. And watching a

Video content can be an excellent tool for marketers who seek to build their brand. Videos are more engaging than text since they add a visual element to the content. However, videos are not without their shortcomings. For example, it's

When people search for something in Google, the results will often include an answer card that contains a snippet from a website with a relevant answer. Websites that have their content used for the snippet benefit from increased exposure and

Most online journeys begin with a search engine, which is why improving the SEO of a website is vital for online marketing success. With so much content on the web, consumers are looking for tools that can help them find

SEO has evolved a lot over the past couple of decades. It has gone to something that relied solely on the keywords on a page, to a sophisticated algorithm that no one outside of the search engine creators genuinely understands.

Last week was a busy time for Google and SEO marketers. Google released two new updates that affected SEO results, and website owners were eager to see how their sites would be affected. Google didn’t give specifics about what changed

The team at Google were busy last week. The search giant announced two new algorithm updates that went into effect during the first week of June. Much of the attention was focused on the June 2019 Core Algorithm Update. The

To give your site the SEO edge it needs, it's vital to keep up to date with the latest news and updates to Google. Besides learning new things about SEO when updates occur, it's equally essential that you unlearn outdated

Good SEO is more of a journey than a destination. The internet ecosystem is constantly changing, and to stay at the top of their SEO game, websites need to update their content continually and pay attention to the latest updates

Internet technology can change quickly, and it's vital for firms to continually update their online offerings to reflect changing consumer expectations. Whether it's a small company or a giant like Google, a business that doesn't adapt is setting itself up

With billions of people placing ads using services from Google, it's vital that advertisers do everything they can to give their PPC ads an advantage. It's a competitive market for many industries, and small adjustments can have significant impacts on

The modern, gig economy has made it easier for restaurants of any size to provide delivery service. Because the driver is paid by the app they use, restaurants can offer delivery without increasing their employment costs. Consumers are flocking to

When using a website to promote a business or brand, it's vital to use all of the features that can help your site stand out. Current site designs contain many small elements that may seem insignificant, but that makes a

Google became the most popular search engine in the world by providing higher quality search results when people were searching online. Rather than rely solely on keywords and traffic, Google's algorithm takes into consideration the quality of the content that's

Over the years, Google has added many features that have made the global search giant useful for finding local goods. Google can do more than simply inform the customer of a local store's location and operating hours. A recent update

Pay Per Click advertising makes it possible for businesses of any size to get their ads shown to their target audience. However, since many companies use some form of PPC advertising, the bidding process can become highly competitive. There are

Google can be tight-lipped and enigmatic when it comes to the way their algorithms work. However, they can get information to the SEO community by having high-profile workers talk about the SEO process. The statements they make aren't official, but

Imagery is a huge part of the internet. The love for visual art is why cat photos dominated the early internet, why Instagram remains so popular, and why people search for infographics instead of written content about a particular data

The internet is a continually changing environment, and it's vital that business owners continuously improve online offerings if they want their business to remain relevant. What people expect from a website changes over time, and web developers will need to

One of the challenges of SEO marketing is that many people don't understand how SEO works. Even among SEO experts, some misconceptions and inaccuracies get passed along. This misinformation happens because Google (and other search engines) doesn't give a detailed

If there’s one thing that website owners hate, it’s spam. Even with basic protections, site owners can easily find their Inbox and Spam folder filled with messages from contact forms that were clearly filled out by bots. These messages could

The internet has created many new ways for consumers to find and connect with local businesses. Though a lot of communication happens online, companies still need phones to reach customers that want to speak to a representative. Last week, Google

The mobile layout of Google Custom Search is getting an update. The new update makes the mobile layout easier to use, faster, and more appealing. Though none of the updates are groundbreaking, Google’s new Custom Search mobile layout should make

Microsoft is one of the oldest tech companies around, and it's still reinventing itself. Just this week, Microsoft rebranded Bing Ads into Microsoft Advertising. The new name is supposed to reflect the growing and evolving nature of Microsoft's advertising products

One of Google's greatest advantages has been the low cost of using most of their services. Google provides high-quality services for free, and that's a price that's hard to beat. However, Google has been surveying business owners about the possibility

Google, and the other American tech giants, have been involved in an ongoing dispute with regulators in the European Union about the power of online brands. For Google, the most common complaint is that the search giant's market share has

One of the most significant issues facing online platforms is the continued rise of inappropriate and toxic comments. The problem has gotten so bad that many people don't read the comments on website posts or content on social media. Even

The internet has trillions of pages worth of content, so it’s vital that website owners and content creators use whatever tools they can to make their work stand out. Using the AMP Stories protocol is a great way to create

When most people think about SEO, they think about their website. However, the value of search engine optimization is a universal constant in online marketing. Every platform uses some form of SEO-like process to help users find content. Businesses that

While it doesn’t steal the headlines as often, Pinterest is still out there, and it remains a relevant marketing platform for business owners that want to reach specific demographics. The image-focused platform is still an excellent place to share product

For online marketers, knowing how your audience finds the content you create is valuable information. Most online campaigns try to reach audiences in a variety of ways, and it’s useful to know which methods produce the best results. Searching isn’t

While the internet is far from a regulation-free zone, the lack of oversight has led to situations where people try to make money through shady means online. There has been a recent trend where sites are created to host unfavorable

Though it's less popular than Google, Bing remains a significant player in SEO and local marketing in the United States. Including Bing Ads in your search marketing budget can help your website reaches audiences that are missed by companies that

Any good online marketing campaign will include periodic reviews to ensure that the efforts have the effect that's expected. If not, then it's a sign that the strategy needs to be refined or that other issues need to be addressed.

Getting the most out of an online advertising campaign requires accurate knowledge about your target audience. This knowledge goes beyond merely knowing the interests and age ranges of your core demographic. Reaching your audience online involves information about the ways

With summer right around the corner, many locations are trying to attract visitors who are planning their vacation. As with most things in the modern era, many consumers are going to turn to the internet for help with their search

Audiobooks and other forms of on-demand audio entertainment have existed for decades, but have seen a dramatic growth in popularity thanks to technology. With the mobile internet and mobile devices, it's easier to use podcasts for entertainment and marketing purposes.

As the internet continues to grow, so does the amount of spam that users have to deal with. There is a lot of money that can be made online, and it doesn’t cost much to publish content online. These factors

Many e-commerce websites use category pages to make it easier for shoppers to find the items they want. These category pages are more important than some people realize. Website owners may not understand the various ways the category page affects

Though the exact inner workings of Google’s search algorithm are unknown, the company has given SEO experts a lot of general information about what matters and what doesn’t. However, Google revealed last week that they made a substantial change to

Managing your budget effectively is essential for success when running ads online. There are billions of people online. Without effective targeting and budgeting, a good message may be wasted on the wrong audience. Google Ads is testing a new feature

One of the greatest benefits of using the internet is access to up-to-date information. When people use search engines or browse Google News, they usually look for the most recent articles. For these reasons, date and time are relevant ranking

While many, if not most, businesses operate throughout the year, some organizations change their hours according to the season. These hour changes can require a lot of work if the organization has multiple online profiles. Accurately reflecting your hours of

Whenever you search for a product online, the first thing you will see are sponsored product ads from the search engine. These product ads are highly effective. If most people know the item they want to buy at a great

Video marketing is an excellent way for businesses to engage with potential customers. Some consumers are more likely to watch a video about a subject, rather than read walls of text that contain the same information. It's highly recommended that

Warmer weather is nearly here, and that creates many opportunities for hotels in popular travel destinations and airlines that travel to these locations. Online searchers who are planning a vacation are often looking for the best deals for travel and

With any online marketing campaign, it’s essential for business owners to monitor the reports to ensure they get the results they’re looking for. However, understanding the metrics of these reports can be challenging. Metrics may have unclear meanings or include

One of the most significant challenges of SEO marketing is the limited knowledge SEO experts have about the way search engines like Google and Bing work. This lack of knowledge is understandable since bad actors would attempt to take advantage

Building a good website for your business or personal interests takes more than just a good aesthetic. A site that looks beautiful but runs poorly will lose potential customers as visitors tire of waiting for elements to load. Website speed

The past two years have not been kind to Facebook when it comes to user data. Facebook relies on the data it gets from its users to power the ads that pay for the platform. However, people have grown more

A controversial proposal from the European Union regarding copyright is close to being adopted by the EU. If enacted, the law would dramatically change the way online news aggregators and social media operate. Marketers from around the world will need

Because of the number of users and the size of its expanded advertising network, Facebook has become a key component in many small business advertising campaigns. Facebook makes it easy to fine-tune a campaign to target specific audiences in specific

Digital marketing requires marketers and advertisers to continually adjust their tactics to have the maximum effectiveness with a target audience. These changes can involve using different advertising strategies, utilizing different marketing platforms or using current technology in novel ways. Most

One of the greatest advantages of using YouTube for advertising is that businesses of every size can have video ads shown to their audience. However, just because you put a video in front of a viewer doesn’t mean they will

The online marketplace grows more competitive every day and it’s getting tougher for business to turn online searchers into buyers. The keys to successful ecommerce marketing are a strong product listing and a system that makes it easy for people

For as popular as it is with the general public, Yelp can be the bane of small business owners. The review site is notorious for having a policy that can mark positive reviews as suspect while being more accepting of

Many business owners and marketers use YouTube as a platform for sharing their marketing videos and advertisements. It’s a great way for advertisers to get their videos and ads seen by a large number of people without paying for expense

Heading into 2019, business owners are just as eager to find news ways to reach potential customers as Google is to find new sources of revenue. Google is constantly updating their ad offerings to provide new ways to connect businesses

If you’re one of the many businesses that have a link to a Google+ profile on your website page, the time to take it down is coming sooner than expected. Earlier this year, Google announced that they would be shutting

Over the past few years, it has become significantly harder for small websites that rely on ad revenue to survive. Search engines and social media platforms have taken a harder stance against clickbaiting and other tricks that were once commonly

Instagram is one of the most popular platforms for sharing images and videos with the world. Since every post needs and image or video, it’s a very visual platform. In some ways, this can make Instagram a hard-to-use platform for

Online marketing can be difficult, but it’s never a good idea to try tactics that break the rules to get ahead quickly. This is true for SEO, since many black hat SEO tricks usually become the targets of SEO penalties

Google Maps is an extremely helpful tool for small business owners. It makes it easier for customers to learn about local businesses, it provides businesses with a place to showcase their products and services, and it even gives people driving

Google provides a large amount of data to businesses that use their tools for search advertising. However, the way they’ve given out data in the past hasn’t always been too clear. This has led to confusion about where ads are

It’s a question that lots of business leaders ask each other – how do you supercharge marketing for your small business? How do you get more visibility and interest from web readership, and how do you get audiences really engaged

When you are trying to set up a business for the first time, it’s all about creating a detailed business and marketing plan that is going to work the way you want it to – to reach customers and boost

Search engine optimization, or SEO, isn’t a one and done process. It’s constantly changing. If you want your small businesses to be competitive, you need to keep pace with SEO best practices. Those key words, original content and authority outbound

Social Media has become one of the very staples of our everyday lives. Our work, politics, news, virtually everything is now being transmitted, and received via the various social media platforms. Social Media is virtually universal and has become one

Marketing for the Twenty First Century The Internet was initially designed for the exchange of information and was used specifically for that purpose exclusively by hospitals, universities, and DARPA for the first twenty-five years of its existence. In 1994, when

Your Small Business Success So, you have a successful small business, but could always use more clientele. You’ve implemented an outstanding website sure to draw more business, Fabulous! But, how do ensure people are seeing that stunning, expensive web presence

Call Small Business SEO today at 347.391.4736 to get started on your essential SEO strategy. There are many aspects to a viable SEO campaign. Perhaps one of the most important is patience. A successful SEO campaign does not happen overnight. The

You started a new business and things are going well. Great! You’ve added a new website to your company’s arsenal of advertising. Splendid! But, what good is your flashy new website if no one ever sees it. This is why

The first rule of running a small business is making the most effective financial decisions possible. This is often the most essential practice that a small business owner can make. The reason for this is clear. When you are starting

Search engine optimization is critical for any small business. Statistically, most small businesses are unable to convert their business practices to meet global needs, and this often results in the breakdown of the company. However, it is the goal of

Search engine optimization services are changing the name of small business marketing practices across the United States. SEO makes it possible to reach your target audience without so much as leaving your desk. By working with an SEO expert and

At the end of the day, every strong business owner is looking for the same thing: the most cost effective ways to run their company and find customers. Search engine optimization has changed the face of the marketing industry by

Search Engine Optimization – commonly known as SEO – is critical for the success of your web site. Creating a web site without SEO is like opening a new business, but not having an signage, name on your door, or

Search engines operate at lightening fast speeds digging throughout the Internet to find results for specific queries. Through the years there has been debate about search engines and how results are displayed. Much of that is about to change in

Search Engine Optimization or SEO is a process of improving your website’s web pages so they rank higher on search engines for specifically targeted keywords. Usually these keywords have high search volume and can deliver large amounts of traffic to

Improving your SEO rankings can be simple, however, it takes time, understanding and patience.  Here are some easy ways to improve your SEO rankings without breaking the bank. Create a blog about your business and blog your butt off.  Talk