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Our kick ass team is located in sunny Jacksonville, FL. Small Business SEO was started in 2009 to provide quality yet affordable solutions for small businesses to improve Google SEO rankings, effectively manage Google Ads and get leads with Facebook Lead Generation. You can hire our team for a fraction of the cost that most other firms charge. Many other companies charge $2,000 or more a month management fees for similar services. Not only is that a lot of money for a small business many times you don’t yield the traffic and conversions that make it a worthwhile investment. Our digital marketing solutions can help you yield the ROI your business deserves.

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IN THE NEWS

What is a Content Marketing Funnel?

A well-designed website is one of the most important digital assets a business owner can have in their possession. Once a visitor assesses the appeal of your website, they will quickly start to absorb the content on your domain. Having

What is a Content Marketing Funnel?

A well-designed website is one of the most important digital assets a business owner can have in their possession. Once a visitor assesses the appeal of your website, they will quickly start to absorb the content on your domain. Having

What You Need To Know About Content Marketing Metrics

The average business owner spends a lot of money on their online marketing campaigns. Getting a great return on your investment in online marketing should be something you view as a priority. Tracking the results each of your marketing campaigns

What You Need To Know About Content Marketing Metrics

The average business owner spends a lot of money on their online marketing campaigns. Getting a great return on your investment in online marketing should be something you view as a priority. Tracking the results each of your marketing campaigns

Vital Information About Blog Marketing and Why It is Important

Finding new and effective ways to drive organic traffic to a website is something most business owners are passionate about. Some business owners make the mistake of trying to reinvent the wheel when it comes to finding a wider online

What You Need To Know About Chatbot Marketing

An optimized website is crucial to the long-term success of your small business. Keeping up with the times and changing your website to meet the changing needs of modern consumers is crucial. Over the past few years, tons of new

What is Voice Search?

Optimizing a website for search engine success is a complex process. As the way consumers use the Internet changes, business owners have to adjust their approach to reach a wider online audience. Failing to stay informed about modern marketing trends

Live Stream Marketing: How To Use This Technology To Grow Your Business

Making a new small business successful is extremely difficult. The modern market is packed with competition, which is why you have to find a new angle to reach potential customers with your message. Luckily, there are several tools available to

What is Video Marketing?

Relying solely on one type of digital content to attract a wider audience is a recipe for disaster. Only using blogs or social media posts to engage with your audience can lead to lots of missed sales opportunities. Rather than

Boosting Online Visibility: Your Guide to On-Site Search Engine Optimization

Attracting attention from both online users and popular search engines is difficult. Some business owners mistakenly think that launching a website is all they have to do to find a larger audience for their products/services. Organic website traffic is a

What You Need To Know About Advanced Onsite Optimization

If you work in the online marketing world, you know your main job is helping search engines answer the basic questions user pose.  Search engines can’t “read” a webpage as humans can. Because of this, it’s your job to implement

What Is Black Hat SEO?

If you are new to the world of online marketing, you may fail to realize there is a right and wrong way to optimize your website for search engine success. Your lack of marketing experience can actually work against you

Important Information About Website User Experience

Making a great impression on online consumers is something you should be a priority for business owners. A great website is a crucial component of a successful online strategy. Every aspect of your website needs to be optimized with your

Digital Marketing Channels: What Are They and How Can You Use Them?

Digital Marketing channels are platforms that you use to reach your audience with resources and information related to your service, product, or brand. Using these channels helps customers with challenges or questions they have while positioning your business, so you

What You Need To Know About Search Intent

Developing a successful digital marketing strategy requires extensive research about who your target audience is. Having an idea of who your target demographic is and what type of content they respond to can help you optimize your website for maximum

What Is Google My Business and Why You Need To Use It?

Having an online presence for your business is something you should view as a priority. If you have an actual storefront for your business, finding ways to get online consumers to visit it is important. Local search engine optimization is

Search Engine Marketing: Important Information You Need to Know

Driving traffic to your website can help you find a larger audience for your products/services. Using search engine optimization on your website can help you generate lots of organic traffic. Instead of relying solely on organic traffic to take your

What Is Conversion Rate Optimization?

Driving traffic to your website will require both white hat SEO techniques and a high level of consistency. As you start to receive traffic to a new website, you need to monitor certain metrics to see how well it is

What Are Featured Snippets and Why Are They Important?

A website is one of the best tools a business owner can use to generate leads. The only way to keep a steady flow of traffic to your website is by using search engine optimization. There are a number of

Important Information About Mobile Marketing and How to Use It to Your Advantage

The average American adult spends over five hours a day on their mobile devices. Over the past decade, the amount of Internet traffic generated by people on mobile devices has increased substantially. This means that business owners have to ensure

What Is a Digital Marketing Strategy?

Drawing attention to your business is challenging if you don’t have an online presence. When trying to find new products/services, the average consumer will use their favorite search engines to find the information they need. If you want a chance

Product Descriptions: Essential Marketing Copy For Your eCommerce Website

In the past decade, the popularity of online stores has skyrocketed. Online sales rose by nearly 33% in 2020 and show no signs of slowing down anytime soon. The popularity of eCommerce has led to many entrepreneurs entering this online

Brand Loyalty: What Is It and Why Is It Important?

If you want your business to really thrive, you have to be aware of how important proper branding is. The average small business has a ton of competition. This can make getting attention from a larger much harder. Instead of

Keyword Research

Undeniable Reasons Why Keyword Research is Important

The process of optimizing a website for search engine success is both time-consuming and complex. As the algorithms used by popular search engines change, the strategy you use to attract online attention for your business will also need to be

What You Need To Know About Website Content | Content Marketing

Investing in outbound and inbound marketing strategies is something that millions of business owners do in an attempt to find a larger audience. When consumers finally discover your business website, you want them to find a wealth of information about

What You Need To Know About Website Content

Modern business owners work extremely hard to reach a wider online audience. A great-looking website is one of the main things you need to accomplish this goal. Once you have the nuts and bolts of your website in place, you

Off-Page SEO

What You Need About Off-Page SEO

Over the past decade, traditional forms of advertising like newspapers and phonebooks have gone the way of the dinosaur. Modern consumers use the Internet on a daily basis to find out about new products/services they want to use. Popular search

What is White Hat SEO?

What is White Hat SEO?

Generating a following for your business online is a difficult task. The best way to achieve this goal is by investing in the right search engine optimization (SEO) marketing campaigns. On average, businesses in the United States spend over $39

Help Achieve Search Engine Success

Anchor Text: How the Right Words and Links Can Help You Achieve Search Engine Success

Approximately 50% of the businesses in the United States invest in search engine optimization campaigns. These business owners realize that driving traffic to their websites requires the help of popular search engines like Google. When crawling a website, Google bots

Call To Action

What Is a Call To Action?

A call to action or CTA is a statement created to help encourage an immediate response from the person who is hearing or reading it. However, if you discover people visiting your page, prospects, or leads, aren’t taking the desired

Website Optimization Process

On-Page SEO: What You Need to Know About This Website Optimization Process

In the past year, website traffic around the world has increased substantially. This increase in website traffic came as a result of most of the world be stuck in quarantine throughout 2020. Many analysts expect the trend of consumers spending

What is Guest Posting and Why You Should Care?

What is Guest Posting and Why You Should Care?

The search algorithm developed by Google considers over 200 different factors when ranking a website. One of the first things this algorithm considers about a website is how many backlinks it has. A backlink from the right website can send

Inbound Marketing: What You Need To Know About This Common Marketing Term

Inbound Marketing: What You Need To Know About This Common Marketing Term

Building an online presence is something most business owners are willing to spend money on. In fact, most businesses spend around 10% of their gross revenue on marketing campaigns every year. If you want to have success with your online

Website Metrics: What Are They and Which Ones Should You Monitor?

Website Metrics: What Are They and Which Ones Should You Monitor?

Approximately 70% of the businesses in the United States have a website. Simply creating a website isn’t enough to attract potential customers. You have to create great content and market your new website online if you want to get attention.

What is Link Building

What is Link Building?

Most business owners understand the importance of monitoring the traffic to their websites. Knowing how much traffic your website is receiving can help you see whether or not your marketing campaigns are providing you with a decent return. Finding ways

Your Guide to Domain Name Selection

Your Guide to Domain Name Selection

The domain name you choose for your website is, essentially, your digital “street address.” Even when you add a new design and create an amazing site, if you get the address wrong, it may seem spammy, which will cause you

Key Factors Search Engines Use to Rank Websites

Key Factors Search Engines Use to Rank Websites

Exposing your brand to modern consumers is a difficult task. The main thing you need to do to start attracting attention from people who use the Internet is to invest in a website. Improving the visibility your new website has

What is Social Media Marketing?

What is Social Media Marketing?

Finding a new audience for the products/services your business offers is difficult. Modern consumers have more options than ever before regarding the businesses they can give their money to. If you want to set your business apart from the competition,

What You Need To Know About This Common Marketing Term

Ad Copy: What You Need To Know About This Common Marketing Term

Attracting attention from consumers can be very difficult. The average business owner uses a variety of different marketing tactics to showcase their products/services online. Whether you are using organic or paid search tools to inform consumers about your brand, you

What You Need To Know About Brand Awareness

What You Need To Know About Brand Awareness

Creating an instantly recognizable brand is one of the most challenging missions a business owner can take on. Millions of businesses are vying for attention from consumers around the world. The businesses that rise to the top usually understand the

What Is Local SEO

What Is Local SEO?

In the past year, many business owners have realized the value of having an online presence. Even if a business has a physical location in one area, they need to realize that having a presence online can help them attract

What You Need to Know About Organic Website Traffic

What You Need to Know About Organic Website Traffic

Millions of consumers use search engines to find information about a variety of different topics. Popular search engines like Google process billions of search queries on a daily basis. If you are like most business owners, your main goal with

Lead Generation: Information About This Process and How To Use It

Lead Generation: Information About This Process and How To Use It

The main reason most businesses invest in online marketing campaigns is to attract new customers. In the past year, the amount of web traffic has increased by over 53 percent. Capitalizing on the uptick in traffic your website receives will

What You Need To Know About Search Engine Results Pages

What You Need To Know About Search Engine Results Pages

Search engine juggernauts like Google handle over 6 billion search queries every day. As a business owner, one of the main goals you should have is driving as much traffic from these queries to your website as possible. Google uses

Information About Bounce Rate and the Importance of This Website Metric

Information About Bounce Rate and the Importance of This Website Metric

The average business owner invests a lot of time and money on their website. Having a website that is well-designed and packed with great content can help you grow your customer base. It is important to monitor certain website metrics

What is Content Marketing and How Can You Use It to Your Advantage?

What is Content Marketing and How Can You Use It to Your Advantage?

Over 64% of the small businesses in the United States have a website. Most entrepreneurs realize that a website is one of the most important digital assets they have at their disposal. If you want to fully utilize the power

What Are Landing Pages?

What Are Landing Pages?

Regardless of the methods, you use to drive traffic to your website, converting these visitors into actual customers should be your top priority. When people visit your website, they are looking for information about the products/service you offer. Some business

Responsive Website Design: What Is It and Why Is It Important?

Responsive Website Design: What Is It and Why Is It Important?

When designing a website, you want to make it as accessible as possible. Ignoring the need for accessibility can lead to parts of your audience being left out of the website design equation. Since over 50% of online traffic comes

Important Information You Need To Know About Backlinks

Backlinks, Important Information You Need To Know

Backlinks are known by several names in the marketing world. You may have heard them referred to as one-way links, inbound links, or incoming links. Popular search engines like Google crawl websites looking for various indicators of how popular and

Why Is SEO Important?

Why Is SEO Important?

Chances are you have heard it time and time again – search engine optimization (SEO) needs to be a significant part of your digital marketing plan. You may know this, and you may understand the basics of what it entails.

What Is SEO?

What Is SEO?

Are you new to the world of search engine optimization (SEO)? If so, you may be looking for a breakdown of what it is and how it works. If so, you’re in the right place. Keep reading to learn everything

How Search Engine Works

How Search Engine Works

Over 93% of all web traffic originates on search engines like Google. For most business owners, finding ways to optimize their website to land at the top of search engine results pages is a top concern. Achieving your goal to

Common Landing Page Problems and How To Fix Them

Common Landing Page Problems and How To Fix Them

By now, you are fully aware of the benefits that come with using paid advertising platforms like Google Ads. Optimizing these campaigns for success is much easier when using landing pages. Studies show that businesses that use 30 or more

Great Blog Ideas For Your eCommerce Website

Great Blog Ideas For Your eCommerce Website

Billions of people around the world use eCommerce websites to buy the items they need without having to leave the comfort of their homes. As the owner of an eCommerce website, driving traffic to your domain should be one of

Why Relying On Domain Authority Metrics is a Horrible Idea

Why Relying On Domain Authority Metrics is a Horrible Idea

The world of online marketing can be extremely confusing, especially for business owners with limited experience. With over 2 billion websites on the Internet, finding ways to edge out the competition is not easy. Some business owners focus on things

Drive Traffic and Boost Conversions with These Types of Blogs

Drive Traffic and Boost Conversions with These Types of Blogs

The average business owner is fully aware of the benefits of having a website. Once you have a website in place, driving traffic to it should be your top priority. Did you realize that putting a blog section on your

Facebook Marketing Mistakes That Can Drive Potential Customers Away

Facebook Marketing Mistakes That Can Drive Potential Customers Away

Finding new customers is what motivates most business owners to develop a presence on Facebook. A recent study found that over 52% of online consumers found new businesses with the help of Facebook Marketing in the past year. There are

Possible Reasons Why Your eCommerce Website Conversion Rates Are Low

Possible Reasons Why Your eCommerce Website Conversion Rates Are Low

The world of eCommerce has experienced substantial growth in the past year. Online spending increased by nearly 40% in the first financial quarter of 2021 and this growth shows no signs of stopping anytime soon. If you own an eCommerce

Why User Generated Content Is A Great Addition To Your Facebook Marketing Campaign.

Why User-Generated Content is a Great Addition To Your Facebook Marketing Campaign

Showcasing your brand to the masses is easy with a multi-faceted online presence. Not only do you need a great-looking website to get attention from consumers, you also need to use powerful social media platforms like Facebook to spread your

Rules To Follow When Using Website Pop-Up Advertising

Important Rules To Follow When Using Website Pop-Up Advertising

Converting website visitors into actual customers is a numbers game. The more people you can drive to your website, the higher your conversion rates will inevitably be if you have good content to offer. There are a number of methods

Elements The Most Engaging Websites Have In common that can improve your digital marketing efforts

Elements the Most Engaging Websites Have In Common

The average business owner spends a lot of time figuring out how to drive traffic to their website. Not only will you need to figure out how to increase traffic to your website, you also need to consider how to

Mistakes You Should Avoid When Following-Up with Potential Customers

Mistakes You Should Avoid When Following-Up with Potential Customers

Business owners in the United States spend millions of dollars each year in an attempt to generate sales leads. Exposing your brand to a new audience is a lot easier when engaging in successful online marketing campaigns. With the power

Optimize Your Website For Mobile-First Indexing With These Great Tips

Optimize Your Website For Mobile-First Indexing With These Great Tips

Roughly 63% of all Google searches are performed on mobile devices. This large mobile audience has led to the team at Google implementing a mobile-first indexing algorithm. What this means is that the mobile version of your website is what

Facebook cover images can help improve your lead generation

Unique Ways To Use Cover Images On Your Facebook Business Page

In the first quarter of 2021, the number of monthly Facebook users increased by over 50 million. With more Facebook users than ever before, now is the time to ramp up your lead generation efforts on this social media platform.

Great Tips For Early Stage Startups Attempting To Dominate Online Search

In the past year, the number of new businesses started in the United States reached a 13-year high. Taking a leap of faith and starting your own business can be worrisome. As the owner of an early-stage startup, your main

Types of Landing Pages You Can Use to Improve Facebook Lead Generation

When you consider that over 70% of the American population uses Facebook regularly, it is easy to see why so many business owners advertise on this platform. Generating high-value leads on a popular platform like Facebook requires lots of hard

Effectively Scale Your Link Building Process With These Tips

Establishing credibility with modern consumers is crucial when trying to take your business to the top. If you are looking for a way to improve credibility and attract attention from popular search engines like Google, then you need to create

Benefits of SEO

Benefits of SEO

It doesn’t matter if you are a business owner, marketer, or create websites for fun; you have likely heard the term “SEO” at some point. SEO stands for search engine optimization. There are many benefits of SEO. This article will

Improve Customer Engagement with These Tips

In the marketing realm, customer engagement is a top issue and consideration. That’s because it is the reason marketers’ market – to effectively build relationships with customers to ensure they choose you instead of the competition. Marketing also ensures customers

Tips to Protect Your Blog Content from Plagiarism

If you have a blog on your website, plagiarism is a topic that will eventually come up. Chances are, you want to protect your blog content and ensure it isn’t copied or re-posted without your permission.  Having someone copy your

Drive More Organic Traffic with Effective SEO Tactics

You can find several guides online that discuss effective ways to boost your organic traffic. The question is – are these results-driven?  SEO (search engine optimization) isn’t a technique that can be used and effective for a single factor. Like

Undeniable Signs That Your Digital Marketing Strategy Needs To Be Updated

Business owners worldwide are expected to spend over $350 billion on digital marketing campaigns in the coming year. Getting in the habit of spending money on marketing campaigns that aren’t effective can put you in a financially compromised position. Digital

Great Customer Retention Strategies for Your eCommerce Website

A recent study found that a 5% investment in customer retention can lead to a nearly 95% increase in profitability. As the owner of an eCommerce website, you know how competitive this industry is. If you are not focusing on

Build Your Online Presence with These Effective Tips

Unless you have been living under a rock for the past decade, you have heard the term “online presence” batted around a few times. While most business owners have encountered this term, few actually know what it means. In short,

Powerful Tips For Creating Content Marketing and Social Media Synergy

Many studies have been conducted that show a correlation between how successful a business is and its consistent brand representation across multiple online platforms. If your marketing efforts lack consistency, this can be viewed as problematic by modern consumers. Most

Small Website Changes That Can Make a Big Impact On The Quality Of Your Sales Leads

Approximately 65% of small business owners claim that generating more online sales leads is one of their main marketing challenges. Boosting the number of quality sales leads you generate with your website is easier said than done. You need to

Common Problems That Will Make People Leave Your Website in a Hurry

The average person has a very short attention span. Usually, a website has less than 10 seconds to make an impression on a visitor before they move on. Bounce rate is a term used to describe how long a visitor

Facebook Best Practices Designed to Boost Engagement and Page Traffic

Having an active Facebook business page can help you further your reach and grow your customer base over time. Failing to have a presence on popular social media websites like Facebook can make it difficult to blow past the competition.

How To Prepare Your Website For Paid Search Traffic

The average startup business owner doesn’t have a lot of money to invest in things like marketing. Having digital assets like a website in place is something that business owners should view as a priority. As your business starts to

Essential Website Elements That Can Help You Gain the Trust of Google and Online Consumers

Online entrepreneurs and business owners spend lots of time trying to figure out how to drive more traffic to their websites. Making your website more appealing is just the tip of the iceberg when it comes to converting visitors to

Effective Ways to Boost Your Visibility in the Facebook News Feed

Finding a larger audience is one of the main motivations business owners have when investing in social media marketing campaigns. On average, business owners spend upwards of $300 a day on social media marketing. Facebook is one of the best

Great Tips For Developing Memorable and High Converting Calls To Action

Business owners spend millions of dollars on paid marketing campaigns annually. If you want to improve the return that you receive from your paid marketing investment, then you have to constantly monitor and optimize your approach. Landing pages are an

How To Develop A Successful International SEO Campaign

Most entrepreneurs have dreams of taking their business global. In the past, accomplishing this goal required lots of money, time and hard work. Modern business owners can use the power of online marketing to expose their products/services to international audiences.

Great Tips For Making Your Business Website More Attractive To Potential Customers

Building an online presence for your small business can be challenging. One of the best digital assets you can use to build your presence and reputation online is a website. On average, a person will spend around 45 seconds on

How To Generate Content That Younger Audiences Will Love

Over 23% of the population worldwide are classified as Millennials. Millennials are people who were born between 1980 and 2000. In 2019, people in this age group surpassed baby boomers as the biggest living adult generation in the world. Since

Why Utilizing The Power of Social Listening Is Beneficial For Small Businesses

The average business owner uses social media platforms like Facebook as a way to connect with customers and generate sales leads. However, there are other ways you can use social media to grow your business. One of the most effective

Tips to Grow Your Small Business Faster

Are you ready to start a new business? Do you have a business plan in the works? Have you considered what makes your products or services better than the competition?  Unfortunately, if the go-to-market plan you have created is only

The Top Facebook Messenger Marketing Strategies to Implement Today

Over 1.3 billion people use Facebook Messenger each month. That’s billion, with a “B.”  With so many people using this took, have you ever considered the option of using it as part of your marketing efforts? If not, now may

Improve Marketing by Understand Human Behavior

Any successful marketer is aware that the difference between weak and strong marketing is related to how people behave and why they take certain actions.  It is important to note that quality marketing does not happen accidentally.  There is some

How SEO Impacts Your Business’s Bottom Line

By now, you know what SEO (search engine optimization) is. You also know that ensuring your SEO tactics land your website on page one of search results is essential. After all, up to 75% of searchers never navigate beyond this

Avoid an SEO Penalty by Using these Website Optimization Tips

As a website owner, receiving a Google penalty is bad news. Just think how you would feel if you log into a Google Webmaster dashboard to discover your traffic has dropped significantly – overnight.  SEO penalties are a digital nightmare.

Effective Ways to Promote Your Products on Social Media

Social media is a powerful marketing tool. As a business owner, you already know this. It gives you the ability to reach millions (or billions) of people worldwide.  Social networks are considered one of the most beneficial and effective marketing

Improve Page Experience to Meet the Upcoming Google Update

Last year, Google announced an upcoming Page Experience update that would be launched in May 2021. Recently, though, the company announced a delay in the launch of this update. Now it is scheduled to begin in mid-June and be complete

Tips to Choose the Right Paid Ad Platform for Your Business

When you first start your business venture, you may struggle to find the advice you need about where you should advertise online. There’s no question the world of digital marketing can be loud. After all, everyone has a unique opinion. 

Tips to Create Effective Lead Generating Services Pages

Do you own a service-based small business? Do you want to find a way to present your services in the best way possible on your website? If so, you definitely aren’t alone.  As a business owner, you may wonder how

Tips to Optimize Your PPC Campaign for Voice Search

In the hyper-connected world we live in; most people are looking for viable ways to save time. In some cases, it is more convenient and less time-consuming to talk than to type. It doesn’t matter if someone is talking into

A New Source of Leads: How to Use Facebook Groups Effectively

The average marketing-savvy business owner understands the value of a presence on social media. Many businesses use Facebook to drive traffic to their websites. The higher these website traffic numbers get, the easier it will be to grow the number

Possible Reasons For a Noticeable Decline in Website Traffic

Creating effective marketing campaigns is not as easy and straightforward as it seems. Changing consumer sensibilities, Google algorithm updates and an increase in marketing competition are all factors that can make continued online success difficult. Websites are one of the

Elements That High-Converting Landing Pages Have in Common

Business owners around the world are on a never-ending search for ways to connect with both desktop and mobile Internet users. While there are a number of ways you can drive traffic to your website for free, you need to

How To Ensure Your Business Website Makes a Great First Impression

Edging out your competition is a lot easier said than done. Most business owners work hard to both build an online presence and drive traffic to their websites. A great-looking website is one of the most important digital assets a

Tips to Improve Your Mobile SEO

By now, you know that Google made a move to a mobile-first search index. However, if you have not taken steps to optimize your site for mobile devices, you may be in trouble. Now is the time to take stock

Tips to Create an Effective Local SEO Campaign

The internet allows you to reach people around the world. This means you can purchase items from another country, communicate with people from all over, and live and work in two different locations.  In some situations, though, your business may

The Importance of Technical SEO

SEO is challenging. Regardless of how much you know or how good your results have been in the past, there is no guarantee for the future. Because of this, you have to be willing to continue learning, improving your skills,

Possible Reasons Your Site May Drop in Search Rankings

For most people, venturing past the first page of search results is something that rarely happens. Instead of moving on to the next page, most people will revise their search to achieve more targeted results. The first page in SERPs

Search Engine Dominance: How To Create a Competitive Edge On Google

If you want to fully reap the rewards of having an online presence, finding ways to drive more traffic to your business website is imperative. The more people you have visiting your website, the higher the chance becomes of your

Problems That Can Make It Hard To Grow a Facebook Following

For years, business owners have used the power and reach of Facebook to spread the word about their products/services. Having a presence on social media platforms like Facebook can make your brand more approachable for consumers. Getting the people who

Great Tips For Writing Mobile-Friendly Google Search Ads

Appealing to mobile users is something most business owners are adamant about. These business owners realize that more and more people use their mobile devices to access the Internet and perform searches on Google. If you are engaged in paid

Effective Ways To Drive Traffic From Facebook To Your Business Website

Using social media to expose new people to your brand is important. When done correctly, Facebook lead generation campaigns can help you grow your customer base substantially. Using your presence on Facebook to push your brand and sell more products/services

The Best Ways to Follow Up with Your Sales Leads and Land More Clients

Have your marketing campaigns paid off? Are you now receiving new leads regularly? If so, that’s great. However, to ensure these leads turn into actual sales, you have to learn how to effectively and strategically follow up with your leads

Get More Traffic to Your Evergreen Content with These Tips

You have heard of evergreen content, right? You know it is an essential part of a smart SEO strategy. A guide or post that targets a good keyword includes tips that are relevant now and in the future and provide

How To Give a Much-Needed Boost To Paid Traffic Conversion Rates

Billions of dollars are spent each year on paid search campaigns. With the help of Google AdWords, business owners are able to get attention from interested consumers. Making sure your paid search efforts are actually worth the investment is imperative

Local SEO Roadmap: Tips For Optimizing Your Google My Business Listing

Business owners spend thousands of dollars building and maintaining their websites. If you have a functional website in place, you need to figure out how to drive more traffic to it. Before you can conquer the global market, you need

Issues That Can Get in The Way of People Sharing Your Facebook Posts

Using a large social media platform like Facebook to generate leads is crucial if you want to grow your business. The leads you generate with Facebook can help you extend your reach and add to your bottom line. In the

Types of Content Search Engines Absolutely Love

Business owners in the United States spend over $79 billion annually on search engine optimization services. Most entrepreneurs view search engine optimization as a worthwhile investment because it allows them to increase the number of sales leads, they receive from

How To Increase Your Chances of Turning Facebook Followers Into Customers

Nearly 1.2 million new people join social media platforms like Facebook on a daily basis. As a business owner, your main mission should be finding a way to grow your Facebook following. Having a presence on this popular social media

Great Tips For Creating More Effective Landing Pages

When handled correctly, Google Ads can help business owners improve brand awareness by up to 80 percent. An instantly recognizable brand allows you to attract a wider audience and gives you the possibility of growing your bottom line. As an

Factors That Impact the Cost of Your Website

For almost every business, websites serve as an invaluable marketing platform. For some, such as eCommerce sites, it is an essential part of operations. When creating a new venture, your website is one of the first things you create. It

Subdomains: What Are They and When Should You Use Them?

If you have only owned your website or domain for a short period of time, you may not know what a subdomain is and when to use it for organizational purposes. Chances are, you are more familiar with the traditional

Your Guide to the 301 Redirect

Have you have changed your mailing address? If so, you know you must redirect your mail. The same is true when you change your website URL. If you fail to do this, you will miss out on all the traffic

Scale Your Online Business with These Proven Digital Marketing Tips

It is estimated that up to 50% of new small businesses will fail within the first year of opening. Only two or three businesses out of ten are going to stay open for 15 years or more. If you want

Improve Your Product Photography with These Tips

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Tips to Create Quality Content for Social Media

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“Esthetics” instead of “Aesthetics”

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Does Your Website Have a “Good” Bounce Rate? Find Out Here

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Important-Things-You-Need-To-Do-To-Build-Brand-Authority

Important Things You Need To Do To Build Brand Authority

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Great Tips For Dominating Local Search This Holiday Season

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Spreading Your Message: How to Improve Your Blog’s Social Shares

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If you think of some of the top brands, chances are you think of the ones with the iconic logos and names, such as Starbucks, McDonald’s, and Coca-Cola. Establishing brand recognition is something that has value. In fact, brands account

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Signs It Is Time To Change Your Approach to Facebook Lead Generation

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3 Search Engine Ranking Factors You Should Know About

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How to Take Advantage of Quick Search Engine Optimization Wins

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Getting the Thumbs-Up: How to Increase Engagement with Your Facebook Posts

Over 4 million Facebook likes are generated every minute. If you are trying to generate leads with your business Facebook, getting lots of likes from followers is imperative. Getting your followers to both like and engage with the posts you

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3 Ways to Make Your Google Ads Super Effective

Over 90% of consumers claim that online advertisements influence their buying decisions. If a lot of your marketing budget is being devoted to paid search campaigns, getting a good return on this investment should be a top concern. A successful

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3 Ways to Make Google Love Your Business Website

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3 Things Highly Successful Google Ads Have in Common

Over $10 billion is spent by American business owners on paid advertising each year. One of the most popular paid search platforms on the market is Google AdWords. Approximately 7 million business owners and entrepreneurs use this paid search platform

Likes Equal Sales Leads: How to Make Your Business Facebook Page Popular

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Why Daily Posts Are an Essential Part of a Successful Facebook Lead Generation Strategy

Why Daily Posts Are an Essential Part of a Successful Facebook Lead Generation Strategy

Over 22% of the world’s population uses Facebook on a regular basis. Most business owners use this social media platform as a way to drive traffic to their website. Developing a successful Facebook lead generation strategy will require lots of

How to Make Your Google Text Ads More Clickable and Engaging

How to Make Your Google Text Ads More Clickable and Engaging

A recent study found that paid ads influence the buying decisions of nearly 90% of all online consumers. Most informed business owners realize the importance of allocating a large portion of their marketing budget to Google AdWords. Optimizing these paid

Why Search Engine Optimization is a Must For Any Small Business

Brand Building 101: Why Search Engine Optimization is a Must For Any Small Business

Consistent brand presentation across a variety of online platforms can provide a 23% boost to a company’s annual revenue. Creating an instantly recognizable and trustworthy brand is an extremely complex job. While a great logo and providing top-notch customer service

Why Your Business Website Isn’t on The First Page of Google Search

Why Your Business Website Isn’t on The First Page of Google Search

The number of Google searches performed grows by over 10% every year. Driving organic traffic to your website with the help of Google is a complex process. One of the best ways to increase the traffic to your website is

Creative Ways to Spend Your Marketing Budget

The Almighty Dollar: Creative Ways to Spend Your Marketing Budget

Developing a winning online marketing strategy is a goal most small business owners have. Having success with digital marketing requires both persistence and the help of professionals. A marketing budget is a great thing to have if you want to

Improve Your Mobile Content Marketing Strategy with These Great Tips

Improve Your Mobile Content Marketing Strategy with These Great Tips

Did you realize there are over 5 billion mobile users in the world? As a business owner, you need to work on finding a way to connect with these mobile users. Ignoring this large portion of the modern market can

3 Things Consumers Expect From Your Company’s Website

3 Things Consumers Expect From Your Company’s Website

Did you realize there are over 2 billion websites currently on the Internet? Catching the attention of consumers with a business website is extremely difficult. Most business owners invest a lot of time and money in the development of a

3 Ways to Make Your Blog Content Share-Worthy

3 Ways to Make Your Blog Content Share-Worthy

Generating leads with a website is very complicated. While there are a number of methods you can use to increase the number of viable sales leads your website produces, none are as effective as blogging. In fact, over 76% of

Practical Tips For Improving the Organic Traffic Your Website Receives

Practical Tips For Improving the Organic Traffic Your Website Receives

Approximately 93% of all web traffic is generated by popular search engines like Google and Bing. While most business owners use paid ad campaigns to generate traffic, they also rely on organic traffic. Organic web traffic is a term used

Free and Effective Ways to Get More Traffic to Your Online Content

Has your budget for content promotion been slashed? Did you never have one? Was your original goal to give all your content – e-books, blogs, videos, articles, etc. – the very best chance to perform before deciding what to invest

Stop the Insanity: Tips and Guidance to Stop Using Incorrect and Overused Words When Writing

Words are amazing – right? They can help to convey so much, or nothing at all. They can be used to repel or persuade. During these historic and unprecedented times, most people’s lexicons have grown while others have become stunted. 
Finishing Strong: Tips For Grabbing Attention At The End of a Blog Post

Finishing Strong: Tips For Grabbing Attention At The End of a Blog Post

Businesses that blog generate roughly 68% more leads than businesses without a blog. Providing visitors to your website with useful information can help you increase sales substantially. Each part of a new blog is important when trying to reel in

How to Optimize Your Website for a Better User Experience

How to Optimize Your Website for a Better User Experience

Striking out on your own and starting a new business venture can be a bit intimidating. Achieving your goals as a business owner is only possible with the right amount of drive and some tech-savvy. Having a website that showcases

3 Tips For Turning Blog Readers Into Actual Customers

3 Tips For Turning Blog Readers Into Actual Customers

A recent survey found that approximately 60% of business owners have attracted new customers with the help of their blogs. Having a great blog on your website not only helps you attract consumers; it also allows you to position yourself

Finding a New Perspective: How to Set Your Content Apart from the Competition

Finding a New Perspective: How to Set Your Content Apart from the Competition

Approximately 4 million blogs are published online each day. With all of the content choices available online, it can be difficult to cut through the noise. As a business owner, you need to focus on increasing both the traffic to

Important Rules to Follow When Trying to Write Product Descriptions That Sell

Important Rules to Follow When Trying to Write Product Descriptions That Sell

According to a recent study, over 58% of online shoppers have abandoned a cart in the last three months. If you are the owner of an online store, one of your main goals should be lowering the cart abandonment rate

How to Make the Most Out of Your Existing Blog Content

What Was Old is New Again: How to Make the Most Out of Your Existing Blog Content

Approximately 409 million people read blogs online each month. Tapping into a small fraction of this large audience can help you grow your business substantially. Most business owners think that the only way to keep people interested in their website

Improving Public Perception: How to Use Content Marketing To Establish Brand Authority

Improving Public Perception: How to Use Content Marketing To Establish Brand Authority

Developing a recognizable and trusted brand is the main goal most business owners have. Breaking through the online noise created by your competitors and making an impact in your industry is challenging. Creating brand authority is only possible when using

Finding the Right Topics to Help Maximize Your Reach

Finding the Right Topics to Help Maximize Your Reach

Today, you can find blogs on virtually any subject. With so much information available today, it may seem that everything has been covered or discussed. If you are like many other people, you may wonder – how can you find

How to Keep the Content on Your eCommerce Website Fresh and Engaging

How to Keep the Content on Your eCommerce Website Fresh and Engaging

Over $600 billion is spent online by American consumers each year. If you are the owner of an online business, keeping a steady flow of traffic coming in is crucial to the overall success of this venture. This is why

Meet Your Brand’s Goals with These Content Distribution Ideas

Meet Your Brand’s Goals with These Content Distribution Ideas

Are you ready to create an effective content strategy? If so, there are a lot of things to think about. Along with the competition being steep, there is also a vast array of content types and different methods to reach

3 Essential Things Your Business Website Needs

A Digital Marketing Arsenal: 3 Essential Things Your Business Website Needs

Over 70% of modern consumers research a business online before investing in their products/services. When a consumer starts to research your business, you want them to be presented with an appealing and informative website. A great looking website is crucial

3 Website Mistakes That Can Cost You Leads

3 Website Mistakes That Can Cost You Leads

Exposing your business to a wider audience is achievable if you find out how to use the online landscape to your advantage. Having a website is imperative for any business trying to attract modern consumers. The website you have in

How to Turn a New Sales Lead Into an Actual Customer

How to Turn a New Sales Lead Into an Actual Customer

The main thing most business owners want from their investment in online marketing is a steady stream of sales leads. Over 88% of the businesses online use content marketing as a way to generate sales leads. While increasing the number

Great Landing Page Optimization Tips You Need to Know

Great Landing Page Optimization Tips You Need to Know

Converting the leads you generate with your Google AdWords campaign is harder than you think. Modern consumers are presented with hundreds of Google Ads daily. Setting the ads you present to a possible customer apart from your competitor is imperative

3 Effective Ways to Make Your Blogs More Appealing

3 Effective Ways to Make Your Blogs More Appealing

Having a blog is essential when trying to take your message to the masses. In fact, business websites with blogs receive up to 55% more visitors than websites without a blog. Not only will you need to publish blog content

Underrated SEO Tactics You Should Pay Attention To

Underrated SEO Tactics You Should Pay Attention To

The Google algorithm uses approximately 200 different factors when assigning a rank position to a website. This algorithm is constantly being updated. Failing to change your strategy to accommodate these changes can result in lots of problems. Rather than trying

Knock It Out of the Park: How to Improve the Performance of Your Paid Search Ads

Knock It Out of the Park: How to Improve the Performance of Your Paid Search Ads

The average American consumer performs roughly four Google searches every day. When consumers search for topics related to your industry, you want your brand to be front and center on the search engine results page. Using a variety of tools

3 Reasons to Focus on Creating a Brand Voice

3 Reasons to Focus on Creating a Brand Voice

A consistent brand representation across a number of online platforms can increase revenue by approximately 20%. While having a great looking logo and a branded website is important, you need to focus on creating a voice for your company. This

How to Attract Mobile Consumers With Your Paid Search Ads

How to Attract Mobile Consumers With Your Paid Search Ads

Roughly 3.9 billion consumers use their mobile devices to access the Internet on a yearly basis. The number of mobile consumers seems to be growing with each passing year, which is why business owners need to figure out how to

Content Personalization: How to Provide a Great Customer Journey and Increase Conversion Rates

Content Personalization: How to Provide a Great Customer Journey and Increase Conversion Rates

Since the dawn of the Internet, business owners have been searching for a way to reach consumers and turn them into actual customers. While there are many things you can do to attract attention from consumers, few are as effective

3 Effective Ways to Increase Website Search Traffic

3 Effective Ways to Increase Website Search Traffic

Approximately 50% of all businesses have a website. Some business owners think a website is a marketing tool they can set and forget. In reality, your website will need to undergo changes in order to stay relevant. The main goal

Modern Content Marketing Techniques You Should Embrace

Modern Content Marketing Techniques You Should Embrace

A recent study found that brands who prioritize content marketing are around 13 times more likely to see a positive return on their advertising investment. Not only does content marketing provide a great return, it can also help you build

3 Ways eCommerce Business Owners Can Build Relationships with Customers

3 Ways eCommerce Business Owners Can Build Relationships with Customers

On average, eCommerce businesses make up nearly 15% of all retail sales in the world. Developing a successful online store is a lot harder than you may realize. Not only will your online store need great products to be successful,

3 Things You Need to Stop Doing With Digital Content

3 Things You Need to Stop Doing With Digital Content

A recent study found that over 75% of American business owners believe that online marketing is an effective way of attracting new customers. The biggest misconception most entrepreneurs have about online marketing is that they can handle the creation and

Trying to Take Your Business Global? Consider These Solid Marketing Tips for Success

Trying to Take Your Business Global? Consider These Solid Marketing Tips for Success

Optimizing your marketing strategy for success in your local area is extremely important. However, there may come a time when you want to expand the reach your business has globally. A recent study found that nearly 90% of business owners

Get More Consumer Phone Calls with These Paid Search Ad Optimization Tips

Get More Consumer Phone Calls with These Paid Search Ad Optimization Tips

Using paid search tools like Google AdWords is extremely popular among businesses of all sizes. Making a list of goals you hope to accomplish with a paid search campaign is a good idea. For most business owners, increasing brand awareness

3 Reasons to Expand Your Marketing Budget During a Recession

3 Reasons to Expand Your Marketing Budget During a Recession

Many economic analysts believe that the negative economic impact caused by the COVID-19 health crisis will be felt for years to come. As an economic recession looms, many business owners are looking for ways to trim the fat from their

Trying to Optimize Your Existing Sales Funnel? Consider These Helpful Tips!

Trying to Optimize Your Existing Sales Funnel? Consider These Helpful Tips!

Creating a detailed and successful marketing plan is a lot harder than most entrepreneurs realize. The key component a business owner needs to increase leads and grow their bottom line is a good sales funnel. A sales funnel generally features

How to Position Your Business for Success in a Post COVID-19 World

How to Position Your Business for Success in a Post COVID-19 World

As most of the country enters another month in quarantine, there are glimmers of hope in the fight against COVID-19. Many states are starting to see a decline in both the number of coronavirus cases reported and the number of

3 Things the COVID-19 Crisis Has Taught Business Owners

3 Things the COVID-19 Crisis Has Taught Business Owners

Finding ways to adapt to the changes in the world around you is crucial when trying to keep your business relevant. The COVID-19 crisis is not something most business owners were prepared for. However, true to the American spirit, entrepreneurs

Why Ramping Up Your Digital Marketing Efforts During the COVID-19 Crisis is Important

Why Ramping Up Your Digital Marketing Efforts During the COVID-19 Crisis is Important

Nearly 96% of the American population is under some type of stay at home quarantine order. These orders have been given as a response to the COVID-19 virus. Not only are individuals having to adjust to life in quarantine, business

3 Ways o Adapt Your SEO Strategy in Response to This Global Pandemic

Dealing With COVID-19: 3 Ways o Adapt Your SEO Strategy in Response to This Global Pandemic

Losing money is a business owner’s worst nightmare. In the past few months, this nightmare has come to life for many business owners around the country. Businesses of all sizes are losing billions of dollars due to the negative economic

Why Having a Content Calendar is Beneficial For Your Business

Why Having a Content Calendar is Beneficial For Your Business

Choosing the right marketing methods can be difficult. A recent survey found that 55% of business owners and advertising professionals claimed that content creation was their main inbound marketing strategy. Well-written and engaging blog posts are a great way to

3 Ways Businesses Can Give Back During the COVID-19 Crisis

3 Ways Businesses Can Give Back During the COVID-19 Crisis

Recent economic forecasts show that the COVID-19 crisis will result in a 2.4% decline in America’s gross domestic product. As businesses of all sizes start to feel the economic crunch brought on by this global pandemic, many entrepreneurs are trying

How to Construct Emails About Your Company’s Response to the COVID-19 Pandemic

How to Construct Emails About Your Company’s Response to the COVID-19 Pandemic

In the past month, the world we live in has been turned upside down due to the COVID-19 pandemic. If you own a business, your main objective needs to be keeping your customers informed about what you are doing in

The Correlation Between Google AdWords, SEO and a Steady Stream of Leads

The Correlation Between Google AdWords, SEO and a Steady Stream of Leads

Business owners around the world spend approximately $100 billion a year on digital marketing. Devising a marketing strategy that is both easily maintained and effective is easier said than done. A successful online marketing strategy will need to feature paid

Marketing Plan Changes You Need to Make to Survive the Downturn Caused By COVID-19

Marketing Plan Changes You Need to Make to Survive the Downturn Caused By COVID-19

Over 96% of Americans are currently under a stay at home order. These orders have been issued by several states to slow the spread of COVID-19. Many of the non-essential businesses in these states have also been ordered to close.

Signs You Need Help with Your Google AdWords Campaign

Signs You Need Help with Your Google AdWords Campaign

Did you realize that Google display ads reach over 80% of global Internet users? This means that an effective AdWords campaign can help you attract a wider audience. Some business owners fail to realize just how complex creating and implementing

3 Tips For Leading Your Business Out of Crisis

3 Tips For Leading Your Business Out of Crisis

At last count, nearly 340,000 people have contracted the Coronavirus worldwide. Since this pandemic started, economies and small businesses around the globe have been experiencing a massive slow down. Dealing with a crisis of this magnitude can be very stressful.

Professionally-Written Google Ad Copy Vs. DIY Ad Copy: Small Details Make a Big Difference

Professionally-Written Google Ad Copy Vs. DIY Ad Copy Small Details Make a Big Difference

Choosing the right way to market a small business is a lot harder than it sounds. One of the most popular and effective ways to get the word out about your business is by using Google AdWords. Studies show that

Google My Business Vs. Yelp How Are Consumers Discovering Your Company

Google My Business Vs. Yelp: How Are Consumers Discovering Your Company?

Making it easy for a consumer to find your business online is crucial. There are a number of ways you can accomplish this goal, but none are quite as effective as Google My Business or Yelp. On average, a Google

Hiring Marketing Professionals Vs. DIY SEO Learn Which One Can Help You the Most

Hiring Marketing Professionals Vs. DIY SEO: Learn Which One Can Help You the Most

Investing in comprehensive online marketing campaigns is crucial when trying to generate more leads. Most business owners spend around 10% of their annual gross revenue on marketing. The main thing you should be concerned with is ensuring the money you

Blogging Vs. Social Media Information is Power

Blogging Vs. Social Media: Information is Power

Connecting with potential customers is something most business owners work very hard to achieve. The Internet is one of the best places to discover a new audience and inform the masses about your products/services. Choosing the right marketing methods will

Common Link Building Mistakes to Avoid

Common Link Building Mistakes to Avoid

When it comes to Google SERPs, being able to show up on the first page is getting more and more challenging. Google keeps changing and tweaking the rules. Today, if you want to be successful, you have to keep up

How to Optimize Your Video Content For Search Engine Success

How to Optimize Your Video Content For Search Engine Success

Using online marketing to spread the word about your business and the services/products it offers is important. Most business owners understand that in order to attract attention from modern consumers, they need to provide a wide array of content. One

Marketing Strategies You Can Use to Make Your Online Store Successful

Marketing Strategies You Can Use to Make Your Online Store Successful

In 2019, online retail sales in the United States topped $365 billion. By the year 2024, experts expect sales to reach over $600 billion. If you are a tech-savvy entrepreneur looking for a way to generate more income, then an

3 Benefits of Advertising on Facebook

3 Benefits of Advertising on Facebook

The only way to grow your business is by creating brand awareness. The more people that are aware of your brand, the higher your profit margins will inevitably become. Advertising your business on a website like Facebook is a great

Essential Elements a Successful Business Blog Should Have

Essential Elements a Successful Business Blog Should Have

Over 400 million people read business blogs on a monthly basis. Consumers who engage with your business blog are more likely to invest in the products/services your company offers. Creating a successful business blog requires a lot of time and

Great Tips For Getting to Know Your Customers Better

Great Tips For Getting to Know Your Customers Better

Did you realize that companies who focus on providing a great customer experience increase revenue by nearly 8%? Creating content and a website that is targeted to meet the needs of your core demographic is a lot harder than it

Trying to Optimize Your Business Instagram Page Consider These Helpful Tips

Trying to Optimize Your Business Instagram Page? Consider These Helpful Tips!

A recent study found that businesses with over 100,000 followers on Instagram grew by over 160 percent in the last two years. There is no denying just how powerful this platform has become in the world of business marketing and

How to Take Your On-Page SEO to the Next Level

How to Take Your On-Page SEO to the Next Level

On average, Google performs over 2 million searches every minute of the day. If you are a business owner trying to drive organic traffic to your website, finding a way to catch the eye of Google is essential. If you

Goals Your Content Marketing Efforts Should Help You Achieve

Goals Your Content Marketing Efforts Should Help You Achieve

Driving traffic to your business website is easier said than done. For years, business owners have used content marketing as a way to attract attention from consumers. Over 77 percent of online users read blogs on a regular basis. Waging

3 Tools You Need to Make Your Social Media Contests More Engaging and Effective

3 Tools You Need to Make Your Social Media Contests More Engaging and Effective

The average person has around seven social media accounts. Appealing to users on various social media platforms is the only way to increase the number of viable leads you receive. Not only will you need to post videos and links

Vital Things You Need for Business Blogging Success

Vital Things You Need for Business Blogging Success

Most business owners allocate up to 30% of their marketing budget for content. This content generally includes things like blogs and videos. Attracting attention from Google and modern consumers is only possible with an active blog. Modern consumers read blogs

Your Guide to Providing Excellent Social Media Customer Service

Your Guide to Providing Excellent Social Media Customer Service

Making a small business successful is only possible if you provide excellent customer service. For the most part, the days of customers calling your business or sending emails to resolve an issue are long gone. Over 67% of consumers claim

Improve Conversion Rates with These Tips

Improve Conversion Rates with These Tips

A tool that many marketers use today to test the probably of conversions with a website design or page layout is A/B testing. Unfortunately, it’s virtually impossible to predict what is going to convert. As a result, you have to

How to Use the Power of Storytelling to Increase Awareness of Your Brand

How to Use the Power of Storytelling to Increase Awareness of Your Brand

Have you heard of brand storytelling? It’s not a new concept, but in the marketing world, there are many who overlook how effective it can be – don’t let this happen to you. Businesses that are using brand storytelling as

Effective Ways to Begin Building a Better Social Media Presence Today

Effective Ways to Begin Building a Better Social Media Presence Today

If you run a business or are in charge of promoting a brand, there’s virtually no chance that you aren’t on social media in some capacity. While this is true, the number of brands that have a thriving and active

Increase Your Visibility on Instagram With These Helpful Apps

Increase Your Visibility on Instagram With These Helpful Apps

Using social media to attract new customers is something most business owners do. One of the most popular social media platforms on the planet is Instagram. This social media juggernaut has nearly 1 billion active monthly users. Successfully marketing your

Custom Metrics You Need to Track with Google Analytics

Custom Metrics You Need to Track with Google Analytics

Tracking the flow of traffic coming to your business website is important. Knowing where this traffic is coming from can help you optimize your marketing campaigns. For years, business owners, marketing professionals and entrepreneurs have used Google Analytics to track

Considerations to Make When Performing a Content Audit on Your Website

Considerations to Make When Performing a Content Audit on Your Website

The average American consumer spends over 8 hours a day engaging with digital content. As the owner of a business, you need to make sure the content on your website is both interesting and engaging. Some entrepreneurs think their website

SEO Strategies and Tactics You Need to Avoid Using

SEO Strategies and Tactics You Need to Avoid Using

Regardless of how big or small your business is, finding ways to attract attention from consumers should be your top priority. Most business owners understand how important having an online presence is when it comes to informing the general public

How to Improve Your Social Media Ad Strategy in 2020

How to Improve Your Social Media Ad Strategy in 2020

Did you realize the average consumer spends up to 135 minutes on social media each day? There is no denying just how much platforms like Facebook and Instagram have changed the human experience. Not only do consumers use social media

Grow Your YouTube Channel with These Helpful Tips

Grow Your YouTube Channel with These Helpful Tips

Over 50,000 hours of content are viewed on YouTube every minute. Business owners trying to create a dialogue with their audience have been using YouTube for years. If you are having a hard time increasing the number of subscribers your

3 Tips for Selecting the Right Facebook Ad Type

3 Tips for Selecting the Right Facebook Ad Type

Developing a comprehensive marketing strategy is important. Not only will you need to focus on Google when developing this strategy, you also need to think about social media. Engaging with consumers on social media platforms like Facebook or Twitter is

How to Use Big Data For Your Online Marketing Efforts

How to Use Big Data For Your Online Marketing Efforts

Finding a competitive edge is essential when trying to gain the lion’s share of your local market. As the methods and technology used in the world of marketing changes, you will have to adapt. Data-driven marketing campaigns are all the

3 Reasons Why Your Blogs Aren’t Driving Website Traffic

3 Reasons Why Your Blogs Aren’t Driving Website Traffic

On average, approximately 30 percent of a company’s marketing budget will be spent on developing and promoting content. One of the best forms of content to put on your website is blogs. A well-written blog will not only inform your

Trying to Achieve Search Engine Domination Avoid These Local SEO Mistakes

Trying to Achieve Search Engine Domination? Avoid These Local SEO Mistakes!

Having a strong online presence is essential when trying to gain the trust of modern consumers. Some business owners make the mistake of casting a wide net when it comes to their search engine optimization (SEO) efforts. Instead of trying

How to Use Facebook Messenger Bots to Increase Conversions

How to Use Facebook Messenger Bots to Increase Conversions

Continuous consumer engagement is one of the essential elements of a successful online marketing campaign. One of the best ways to keep a constant dialogue with your audience is by using a popular social media platform like Facebook. This platform

Fundamental SEO Tactics That Are Still Relevant in 2020

Fundamental SEO Tactics That Are Still Relevant in 2020

Driving traffic to a business website is more complicated than most entrepreneurs realize. Organic traffic is a term used to describe visitors that arrive on a website as a result of an unpaid search result. Over 51 percent of all

Local Marketing Strategies You Need to Use in the New Year

As 2021 approaches, business owners around the country are starting to put together their marketing strategies together. One of the biggest mistakes you can make when devising a marketing strategy for the New Year is ignoring the power of local

French Regulator Charges Google $166 million for “Brutal” Ad Suspensions

Google and the European regulators recently made a stir when they accused Google of illegally removing ads from circulation. France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal.

New Study from Google Identifies New Ways to Detect UGC Spam Content

User-generated content is a ubiquitous sight across the web, and platforms and search engines are doing their best to identify spam and UGC that have low user engagement. Google research has published a study with a new way to identify

Google Highlights Nearly Three Years of Fact Checking Articles

Over the past few years, search engine giants and social media networks have faced increased scrutiny on the way they handle misleading and inaccurate information on their platform. Google has taken these warnings more seriously than others, and they have

Instagram Updates Brand Collabs Manager and Branded Content Rules

There are many ways for Instagram users to turn their passions into financial endeavors. Earlier this week, Instagram announced changes to the Brand Collabs Manager feature that would make it simpler for people to make use of this tool to

Google Introduces One-Day for Google Discover for Google Search Console Reports

For SEO marketers, having access to accurate information is one of the benefits of using Google Search Console Reports. Though the end of the year is only a few weeks away, Google has a surprise for people that depend on

Pinterest Adds New Pinterest Trends with 12 Months of Popular Search Terms

There are many places for SEO marketers to get data from their website, and sometimes, the answer isn’t Google. Currently, in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months. SEO marketers

Google Rolls Out BERT Algorithm Worldwide Along with a Better Google News Experience

A couple of months ago, Google introduced its BERT algorithm update, which significantly affects how Google responds to natural language, synonyms, and more. At the time, it was estimated that up to 10 percent of searches would be affected by

Google Adds a Service to Help Publishers Get Content Seen on Google News

For some marketers, getting their articles listed on Google News is part of the SEO strategy for their business. Getting your article information listed on Google News is harder than many people realize. Google recently introduced two new features that

Facebook Introduces Three New Cross-Comparison Tools to Help Marketers Improve their Campaigns

For marketers who are trying to make an impact with their online advertising campaign, the best options are to work with Google or Facebook. Between these two giants of the internet, there advertising network covers more than half of the

Google Updates EAT Guidelines with Dec. 5th Update to Rater Quality Guidelines

There are multiple factors that can affect the SEO for a website. Many people think about the algorithms and other factors that are part of the SEO, but it’s also important to think about the various ways a website uses

Google Adds Display Ads to Optimization and Recommendations To Improve Search Campaigns

For many people that use Google Search tools for website work, the most important tool that these experts have are the use of optimizations and recommendations. These are potential updates from the Google Search website that can be used to

Google Launches Updated Neural Matching For AI-Based SEO Results

For SEO experts, issues with the changes in a website could be the start of an error or issue with part of the website. However, sometimes these issues are the result of updates and changes in the system that affect

The Click-Bait Conundrum – How Much is Too Much?

When creating headlines for articles online, you’ll often see many headlines rely on click-baiting tactics. Essentially, these headlines are designed to tease someone to click on a headline without knowing what the article is actually about. This tactic has many

How Long Should Your Blog Posts Be and How Often Should You Post to boost SEO?

As more businesses use blog content to boost their SEO and to engage with their customers, two common questions come up: How often should they post new blog content to their website, and how long should that content be? The

Facebook Adds New Tools to Make Personalizing Ad Content Easier

Throughout the year, advertising platforms like Google and Facebook continually update their offerings to make them more effective for advertisers and small business owners. Ad platforms release more updates and new mechanics around the holidays since most businesses will increase

Updated Rules from YouTube and FTC Could Lead to Disaster for Kid-Related Businesses on Platform

Many business owners and content creators use YouTube as a means to showcase products and services, as well as share information with fans and clients. However, when you have a user-generated content system that’s available to the hold world, it’s

Google Rolls Out New Combined Audiences for PPC Ad Campaigns

One of the keys to successful PPC marketing is choosing the right audience. With billions of people on the internet, imprecise targeting can lead to a lot of ad dollars being wasted by showing content to the wrong kind of

Google My Business Ends Toll-Free Customer Support Number

Google My Business is an essential tool for small businesses on local entrepreneurs that want to increase their exposure online. Google’s tools are generally easy to use, but that doesn’t mean there are never any issues. One of the many

Google Ad Editor Updated with Support for Discovery Campaigns and Other New Features

For many people around the world, Google is their first choice when they want to search for information online. However, typing a query into Google Search is only one of the many ways that people interact with Google. Google is

Bing Introduces New Penalties For Subdomain Leases and Other Link Schemes

Though Google dominates the search engine market internationally, Microsoft’s Bing search engine is used by a sizeable percentage of desktop users in North America. Website owners in the U.S. need to ensure that their sites follow Bing’s SEO rules as

Google Launches Page Speed Reports for Search Console

The speed of a website is a critical part of the user’s experience when they visit. It doesn’t matter how good the design or the content is if the website loads too slowly. Website speed has grown in importance as

Google Launches Site Kit Tool to Integrate Google Products into WordPress

Along with Google, WordPress is one of the most important platforms for online business. WordPress is a free, web design platform that is used by a significant portion of companies that have a website. Companies can customize their sites by

Google Ads Introduces Two Tools to Help Improve Responsive Ad Performance

One of the challenges of online advertising is creating content that works in a variety of situations. Online ads work best with they can be formatted to run in a variety of ad spaces. Similarly, having ad text that can

Consider Using Emojis to Make Meta Titles and Descriptions Standout 🔥

Creating compelling meta descriptions is necessary for businesses that want their web pages to stand out in search results. Search engines have to keep the description for each link reasonably short so that they can fit ten links on each

Google’s BERT Update Will Change How Algorithm Understands Language

Search engines have the unenviable task of trying to figure out what people mean when they type something into a query. People expect search engines like Google to understand what kind of information they want to see in search results,

Google Tests New Automated Call Duplex Features Internationally

Most tests for new Google products happen in the U.S. or other North American markets. This testing strategy makes sense given the size and huge diversity of the American market. However, Google is a global company, with teams around the

LinkedIn Launches Tool To Make In-Person Events Easier to Organize

LinkedIn has cemented itself as a platform for business owners and professionals who want to connect with potential clients and other members of their industry. For modern, busy professionals, holding conversations online is more convenient than face-to-face meetings, but there

Facebook Adds Search and Marketplace Ads to Automatic Placement Options

One of the benefits of using Facebook for advertising is the enormous size of its network. Ads on Facebook can show up on the platform itself, other social networks like Instagram, as well as apps and websites that are part

Google Lets Retailers Include User-Generated Images in Product Reviews

As the global marketplace becomes more competitive, retailers need to do whatever they can to make their products stand out. Marketers have to craft online ads and product listings that attract the attention of consumers and get them to trust

Google: Structured Data Can Help SEO, Even Without Producing Rich Results

Over the years, Google has implemented many features that website owners can use to improve the site’s SEO. These features can also be used to create more detailed search results for things like Google Knowledge Cards or used for the

Google Tests Search Results That No Longer Show Website URLs

Google has been around for decades, and the look of the platform has changed significantly over that time. It’s often little changes here and there, so it’s easy for people to miss how the look of search result pages has

Google Says Multiple H1 Tags Not a Problem for SEO

Search algorithms have gone from simplistic functions that counted the number of keywords to sophisticated formulas that are a mystery to everyday consumers. Because search engines like Google change their algorithms frequently, advice about the best SEO practices can quickly

Microsoft Advertising to Deprecate Accelerated Delivery Options on Nov. 1

Online advertising platforms regularly try new ideas to offer advertisers more ways to reach their target audience and spend more money. However, some of these ideas don’t provide enough value to business owners to justify using the option. The idea

Google to Start Blocking Site Elements that Mix HTTP and HTTPS Content

Website owners must continually update and improve their sites to keep up with the latest initiatives from Google. Site owners changed their site when Google added ranking factors such as mobile-friendliness, website speed, and more. For more than a year, 

Google Introduces New Tools For Controlling Snippet Content

Many consumers use the internet to find information about every topic imaginable. To make it easier for people to quickly choose a link that has the content they need, Google, and other search engines, use snippets to show relevant information

Instagram Test Product Launch Reminder System for Businesses

Product launches and new store openings are important events for a business. It’s essential to hit the ground running so the launch will be a success. Marketers can utilize social media to help get the word out to members of

Early Analysis of Google Sept. 2019 Core Update Looks for Winners, Losers, and Trends

One of the reasons for Google’s enduring popularity as a search engine is the way the company regularly updates its search algorithm to improve the quality of search results. These changes reflect shifts in the way people choose search results

Google Launches Timestamps in Search Results Feature For YouTube Videos

Over the past few years, Google has made several changes to its search engine and platforms to make it easier for consumers to find video content. High-powered mobile devices and faster internet speeds make people more eager to find videos

Twitter Expands Test for Hide Replies Feature to U.S. and Japan

Social media marketing is an excellent way for businesses to connect with current customers while reaching new interested audiences. However, when speaking to a global audience, marketers have to be prepared for dealing with people who disagree with a company

Google Ads Introduces Store Visits Optimization Options for Smart Bidding

Many business owners know that PPC advertising through Google Ads is an excellent way to encourage people to visit a website or buy a product online. However, Google has much more to offer than just online advertising. Over the years,

Google Ads Add Optimize for Conversion Value to Enhanced CPC Options

Self-serve PPC ads on online platforms are easy to set up, which is why many small businesses use them to promote their goods and services. However, this ease of use can cause as many problems as it solves. Many marketers

Google Announces New Rules for Rich Results Review Schema

One of the things that sets Google apart from other search engines is the amount of information they give to searchers. Google has encouraged website owners to use schema markups and other tools to let the search engine no pertinent

Google Creates New Link Attributes to Compliment “nofollow” Links

When people look at a website, it’s easy to forget all of the complex operations that are happening below the surface. Though things like link attributes and metadata aren’t seen by the user, these elements play a key role in

Google Updates Search Quality Rater Guidelines to Boost High-Quality Content

Running a search engine isn’t an easy task. Companies like Google and Microsoft have the unenviable job of trying to create guidelines that can be used to determine which web pages are an appropriate spot for a particular query. Much

Microsoft Ads Expands Responsive Search Ad Beta to All Advertisers

Over the past year, Microsoft Ads has made several improvements to its advertising offerings to make the platform more attractive to business owners. Many of these changes replicate features that proven popular on Google. Last week, Microsoft Ads opened up

Upcoming WordPress 5.3 Update Will Address Robots.txt Issue For Website Owners

A few weeks ago, Google announced a change to the way that Googlebots would search for information online. Google said that they would no longer follow certain protocols on robots.txt files. This change meant that certain pages that weren’t being

Google Seen Placing Competitor’s Ads on Local Business Profiles

Online marketing is essential for companies that want to reach the growing number of consumers who search for businesses on the internet. Between people using Google Search and Google Maps, local companies need to create a Google My Business profile