Marketing For HVAC Companies
Every Season Is Money Season.Stop Leaving It On The Table.
The U.S. HVAC services market is worth $35.8 billion. Summer or winter, people need you. Be where they search. SEO. AI. Site. Ads. Social. One system. No contracts. Real humans.
Let's TalkSummer Or Winter, Someone's AC Or Furnace Just Died. Be The First Name They Find. - Peter Roesler01
Two Peak Seasons.You're Only Catching One.
$35.8B
U.S. HVAC services market value
WE DO: Year-round visibility. Seasonal strength. No downtime.
Takeaway: Every season. Every job. Full year growth.
02
Own The Search Results.Google AND AI Both Name You.
250%
average traffic lift year one
WE DO: Local SEO. Service keywords. AI positioning.
Takeaway: Every search engine picks you.
03
Your Site ConvertsOr They Call Your Competitor.
1.8 sec
before visitors leave slow HVAC sites
WE DO: Speed. Design. Mobile. Conversion copy.
Takeaway: Every visitor converts to a lead.
04
Ads Fill The CalendarWhile SEO Builds Your Empire.
$30-75
avg cost per click (seasonal variation)
WE DO: Seasonal strategy. Service targeting. Smart bidding.
Takeaway: Immediate bookings. Maximum ROI.
05
Build Trust BeforeThey Ever Call.
2×
daily posts = local authority
WE DO: Seasonal content. Maintenance education. Local authority.
Takeaway: When they need HVAC, they call you first.
06
Four Systems.One Predictable Revenue Machine.
4
unified channels = compound growth
WE DO: Integrated systems. One team. Predictable results.
Takeaway: Competitive dominance. Year-round growth.
Your 90-Day Plan Of Attack
We don't build slow. Your HVAC marketing system launches in 90 days with measurable milestones at every stage.
Days 01-30
Foundation Sprint
✓ Audit site & competition
✓ Set up Google Ads for emergency keywords
✓ Launch SEO for top 20 service keywords
✓ Build social media calendar (seasonal content)
✓ First maintenance agreement campaign live
Days 31-60
Expansion Phase
✓ First 20-30 qualified leads delivered
✓ Google Ads scaled to seasonal peak
✓ Emergency AC/heating calls prioritized
✓ Social proof campaigns (testimonials)
✓ Install promotion campaigns active
Days 61-90
Dominance Mode
✓ 60-90 qualified leads per month on track
✓ SEO keywords climbing to page 1
✓ Maintenance contracts secured
✓ Seasonal campaigns optimized
✓ System on autopilot for scaling
Hire One Person. Or Hire Our Team.
The math is simple. One person costs $100K+/year in salary alone. Our team handles everything.
Hire One Person
Year 1 Cost:
Salary: $100K+
Payroll tax, benefits, equipment: $25K+
Training (months 1-3): ongoing
What You Get:
1 person. Limited expertise.
Learning curve = months of wasted budget.
Can't do SEO + Ads + Social + Video.
Leaves = all momentum stops.
Better hope they don't quit.
Our Full Team
Starting at $8,000/quarter:
SEO specialist, Ads manager, content creator, social manager, AI automation.
What You Get:
5+ specialists. Proven systems.
Day 1 results. No onboarding tax.
All 4 channels. Maximum coverage.
We handle turnover. You don't.
$5,000 Setup Fee
One-time only. Includes full system launch, competitor analysis, keyword research, & initial campaign setup.
Choose Your HVAC Growth Plan
Three tiers built specifically for HVAC companies. Pick one. Scale up anytime.
Foundation
$8,000
per quarter
SEO, social, content, and automation basics — everything an HVAC company needs to start generating leads online.
✓ Local SEO ranking
✓ 2× weekly social posts
✓ Seasonal content strategy
✓ Lead automation setup
✓ Monthly reporting
Growth
$15,000
per quarter
Everything in Foundation, plus Google Ads, video content, and AI pages for service areas.
✓ Everything in Foundation
✓ Google Ads (seasonal bidding)
✓ Monthly video content
✓ AI service page library
✓ 3× weekly social posts
✓ Technician review campaign
Domination
$22,500
per quarter
Everything in Growth, plus hero videos, daily content, full AI library, and quarterly strategy calls.
✓ Everything in Growth
✓ Hero commercial video
✓ Daily social posts
✓ Full AI content library (50+ pages)
✓ Competitive intelligence reports
✓ Quarterly strategy calls
Ready to talk strategy?
Schedule A Strategy CallEverything We Handle
Six channels. One partner. No endless vendor meetings.
SEO + AI Search
Rank on Google AND in AI summaries. Own the search results, not rent them.
Google Ads
Seasonal bidding. High-intent keywords. Emergency + install calls prioritized.
Social Media
Seasonal tips, before/afters, technician profiles. Top-of-mind authority year-round.
Content Marketing
AI-powered service pages, maintenance guides, emergency prep. Rank for everything.
Video + Reels
Monthly videos, Reels, TikToks. Builds trust. Amplifies your authority.
Automation
Lead routing, CRM sync, follow-up sequences. Your system works 24/7.
No Hidden Fees. No Setup Surprises. Your investment stays your investment.
Accelerators & Add-Ons
Need to scale faster? Add these to any plan.
$100K Website
Custom-built HVAC site
Full-site rebuild. Service pages, financing integration, emergency booking prominent, mobile-optimized for 95-degree crisis calls.
$2,500 down + $1K/mo
Landing Page
Seasonal campaigns
Single-page focus for seasonal pushes (winter heating specials, summer AC tune-ups, maintenance agreements). Drive conversions.
$3,000 each
Hero Commercial
Production video
Professional video production. Showcases your team, equipment, customer testimonials. Builds trust faster than any ad.
$25,000
Reels Pack
Social video content
10 pre-produced, on-brand short videos for Instagram, TikTok, YouTube Shorts. Maintenance tips, before/afters, seasonal content.
$8,500
HVAC Marketing FAQ
Your Questions, Answered.
What's included in your Foundation tier ($8,000/quarter)?
SEO, social, content, and automation basics — everything an HVAC company needs to start generating leads online. Local keyword rankings, 2x weekly social posts, seasonal content strategy, and lead automation setup.
How is the Growth tier ($15,000/quarter) different from Foundation?
Growth adds Google Ads management with seasonal bidding strategy, monthly video content, advanced AI content for service pages, 3x weekly social posts, and dedicated technician reviews campaign. Best for HVAC companies ready to scale.
What makes the Domination tier ($22,500/quarter) worth it?
Domination includes everything in Growth plus: hero commercial video production, daily social posts, full AI content library (50+ pages), competitive intelligence reports, custom landing pages for seasonal campaigns, and quarterly strategy calls.
How long before we see HVAC leads from your system?
Google Ads deliver leads within 1-2 weeks. SEO rankings typically appear in 6-8 weeks for less competitive keywords, with major keywords ranking within 4-6 months. Social and content build trust continuously and amplify all channels.
Can I add services like landing pages or videos to my package?
Yes. We offer add-ons: $100K Website ($2,500 down + $1K/mo), Landing Pages ($3,000 each), Hero Commercial ($25,000), and Reels Pack ($8,500). These accelerate results and can be added anytime during your contract.
Do you charge setup fees or have hidden costs?
We charge a $5K one-time setup fee to launch your system. Zero hidden fees. Your quarterly investment is 100% transparent: Foundation $8K, Growth $15K, or Domination $22.5K. Add-ons are separate and optional.
What if HVAC demand is seasonal in my market?
Our system is built for seasonal HVAC markets. We increase Google Ads spend in winter (heating peaks) and summer (AC peaks), scale back during shoulders, and use SEO for year-round consistency. Social media maintains top-of-mind during off-peak times.