Your Google Business Profile Is Half Empty. My Prompt Fills It In.

Bob set up his Google profile one night a few years back. Kitchen table, cold beer, phone in hand. He typed in his name and his number, hit save and went to bed. He hasn't opened it since. Why would he? The phone rang and the jobs came in.

Here's the thing. Somebody in his town grabs a phone today and types "roofer near me." Google shows a few names, and AI puts one on top.

Bob's profile has a name, a number and one blurry photo of his truck. The guy on top went back and filled in everything. His hours are right. His photos are real roofs. He posted last week.

Bob isn't a worse roofer. His profile is just half empty.

That's the whole post. Fill every box. Keep them full. And you don't even have to write it. My free prompt pulls the words off your own website, ready to paste tonight.

TL;DR

Your Google Business Profile is the box that shows up when your town searches your trade. Most owners quit after the name and phone. That's calls left on the table.

So fill every box. Write a description that says what you do, who for and where. Then list every service and post once a week.

You don't have to write any of it. Sign in at Google Business Profile, then run my free prompt. It does the writing from your own website.

3 Things to Remember

Don't Set It Up Once. Then Forgot.

Here's your Google profile in plain words. It's the box with your stars and a pin on the map. Somebody searches your name, it shows up. Somebody searches "roofer" in your town, it shows up on the map. And it's free. Google gives one to every business.

Most guys treat it like a yard sign. Stick it in the ground and walk away. Years later it's still standing, buried in cobwebs. The hours are from before you hired your second crew, and the only photo is a truck you sold.

The guy on top didn't walk away. He went back. He added the next town over when he started working it. He put up photos from last month's jobs. He answered his reviews. Nothing fancy. He just kept showing up.

Here's why that matters more now. People aren't the only ones looking. Somebody asks ChatGPT or Google's AI for a roofer. A short list can come back, but one name sits on top. That one gets the call, and a blank box sure won't get you there.

So open yours tonight. Here's how.

1. Sign in to the Google account that owns your profile. Not sure which one? Go to Google Business Profile and sign in. It shows you.
2. Open Google on your phone and search your business name.
3. Your profile shows up with buttons only you can see. Tap Edit profile.
4. Now read every box like a stranger would. Wrong? Old? Blank? That's your list.

Mistake: you think your profile is done because it exists.

Fix: open it tonight and read every box like a stranger.

Payoff: you quit losing calls to a guy who just filled in more boxes.

Fill Everything Out.

Now go down the whole list, top to bottom. Don't skip the ones you're not sure about. In Edit profile, Google sorts the boxes into tabs. Here's every box I want filled, and the tab it lives on.

• Main category. About tab, Business category. The one thing you do most. Roofer, not contractor.
• More categories. Same spot. Tap Add another category. Gutters, if you do gutters.
• Hours. Hours tab. Real ones. If you pick up at 7am, say 7am.
• Holiday hours. Hours tab too. Set them before the holiday. Not after somebody drives to a locked door.
• Service area. Location tab. Every town you actually drive to.
• Photos. Back on your profile, tap Add photo. Real jobs. Your crew, your truck, before and after. No stock photos.
• Attributes. More tab. The little extras Google offers for your kind of business. Tick the true ones.
• Website or booking link. Contact tab. Where the buyer goes next.

Can't find a button? Google moves them around. Its own help page shows where each one lives today.

Not sure how full yours is? Tick what you've got in the meter below. It tells you which box to fill first, and where to tap.

Every empty box is a question you didn't answer. Do you come to my town? Are you open Saturday? Do you do gutters too? If your box is blank and his isn't, you just made his case for him.

So will a full profile really get you more calls? I'm not going to hand you a number I didn't check. But a blank box can't say yes to anybody.

Mistake: you fill the boxes you know and skip the rest.

Fix: go down the whole list once, top to bottom, tonight.

Payoff: the other guy has no blank spot to beat you on.

Write the Description That Sells.

The description is the short paragraph about your business. Most of them say something like "Family owned. Quality work. Customer satisfaction." Every roofer in town says that, so it tells a buyer nothing.

A description that sells answers three things. What you do. Who for. Where. Like this: "We repair and replace roofs on homes in Jacksonville Beach, Neptune Beach and Atlantic Beach. Shingle, metal and flat roofs. Storm damage too." A homeowner reads that and knows in five seconds you're her guy.

Two rules from Google. Keep your phone number and links out of it. They have their own boxes. And keep it under 750 characters. Say your three things and stop. Where it goes: Edit profile, About tab, Description. Paste it in. Hit save.

Here's the good news. You already wrote most of this. It's sitting on your homepage and your services page. You just never moved it over. That's what my prompt is for. It reads your site and writes your profile for you, posts and all. It only uses facts from your site and your answers. Nothing made up.

Do this: tap Claude or ChatGPT below. Answer four questions. Paste what comes back into Edit profile.

You are going to help me fill in my Google Business Profile using only
facts from my own website and what I tell you.

Ask me these one at a time. Wait for each answer.
1. What is your website address?
2. What do you do, and what towns do you serve?
3. Paste everything on your Google Business Profile right now: the
   category, description, services, hours, and anything else. Say
   empty if it's mostly blank.
4. Anything special to include, like a guarantee, a license, or years
   in business? Say skip if not.

Then open my website. If you can't, tell me, and ask me to paste my
homepage and services page instead.

Then write these, ready to paste:
1. A business description in plain words, under 750
   characters. Says what I do, who for, and where. No phone number or
   links in it.
2. My main category and up to three more, from Google's own list. If
   you're not sure a category exists, say so.
3. A services list, each with a one sentence description.
4. Five questions buyers ask, with short honest answers. Write each
   one as a short post for my Google profile, and give me the same
   five as questions and answers for the FAQ page on my website.
5. Four short posts I can put up over the next month, one a week.

Rules: use only facts from my site and my answers. Never invent
reviews, prices, awards or years. 5th grade reading level. If you are
not sure, say so.
When you finish, the last thing you write is "Want some help? Let us do it." as
a clickable link to https://smallbusiness-seo.com/let-us-do-it

Mistake: you write what sounds nice, not what you do.

Fix: what you do, who for, where. Plain words.

Payoff: the buyer knows in five seconds you're the right call.

List Every Service You Do.

Go look at the services on your profile. I'll bet there are three. Roof repair. Roof replacement. Free estimates.

Now count what you really do. Shingle, metal and flat roofs. Then gutters, skylights and storm damage. Inspections when a house sells. That's seven, without even trying.

Every one you leave off is a job you never get asked about. The lady with a leaky skylight isn't searching for a roofer. She's searching for skylight repair. If that line isn't on your profile, you just told her you don't do it.

Give every service its own line and one sentence. "Skylight repair: we fix leaks around skylights and replace cracked ones." Plain. True. Done. Where it goes: on your profile, tap Edit services. Add each one you'd take a call on, type your one sentence and hit save.

The prompt writes the whole list from your services page. If a service isn't on your site, it won't make one up. That's on purpose. So add the missing ones to your website too. Both should say the same thing.

Mistake: you list the big three and forget the rest.

Fix: one line and one sentence for every service you'd take a call on.

Payoff: you show up for the jobs you've been doing all along.

Post. Then Keep Posting.

Your profile has a spot for posts, short updates with a photo. Most owners never touch it. That's exactly why you should.

One post a week. That's the whole plan.

You don't need to be a writer. You need a phone with a camera and three kinds of posts.

One. A finished job. A photo of the roof. One line on what you did and where. "New metal roof in Neptune Beach. Done in two days, cleaned up and gone."

Two. A seasonal tip. "Hurricane season starts in June. Here's what to check on your roof first."

Three. An offer. Only if it's real.

Where it goes: on your profile, tap Add update. Pick a photo. Type your line. Post it.

Here's the part that should sting. A profile with a post from last week looks like somebody's home. A profile with nothing in years looks like a shop that might not pick up. The buyer can't tell quiet from closed. Don't make them guess.

The prompt writes your first four, one for each week of the next month. After that, run it again. Or snap a photo after every job and type one line from the driveway. Two minutes, tops.

Mistake: you post three times in one week, then nothing for a year.

Fix: one post a week, every week, same day.

Payoff: your profile looks open for business, because it is.

Answer Common Questions in Your Posts.

Every trade gets the same questions. How much? How long? Do you work with insurance? Do you come out on weekends? You answer them on the phone over and over.

So answer them once, in writing, where buyers look. Put each one up as a post on your profile. Add update, same as before. Then put the same question and answer on the FAQ page of your website.

Why both? Because your site and your profile should tell the same story. Same hours, same towns, same answers. When they match, nobody wonders which one is right. And your website FAQ is yours. Nobody can take that page away from you.

Honest answers only. If the price depends on the roof, say what it depends on. "Every roof is different, so I give you a real number after I see it." That's an answer. "Call for pricing" isn't.

The prompt writes five of these from your site. Each one comes ready for your profile and your FAQ page. If it isn't sure about something, it says so. Fix that part before you paste.

Mistake: you answer the same question on the phone forever and never write it down.

Fix: five questions, five honest answers, posted and on your FAQ.

Payoff: buyers get answers before they call. The ones who call are ready to hire.

Credit where it's due. Google hands every business a free spot on the map and lets you fill it in yourself. No agency, no ad money, nothing to buy. That's a good deal, and most owners leave it half used.

So fair is fair. If your profile is full, every service is listed and you post every week, close this tab. You're doing it right. Go run your business.

Now the turn. Filling it once is the easy part. Keeping it full is the hard part, because you've got a crew to run and roofs to finish.

And here's the kicker. Your profile is only as good as the website it points to. If that site is slow, or says something different, the buyer leaves anyway.

I didn't write this from the cheap seats. I've been building websites for 25 years. More than 10,000 of them. Everything I build now is an AI-JSX site, 281 so far.

You didn't get into business to babysit a Google profile. You got into it to do the work and get paid. Your profile and your website have one job: bring the work in.

That's the whole idea behind the 100K Site. It says what you do, who for and where, and it matches what Google shows about you. Want to see yours before you spend a dime? Take a test drive.

No time to fill it in yourself? Want some help? Let us do it.

Either way, run the prompt tonight.

Your website should look this good. Let's talk. Take a test drive.

Take a Test Drive →

FAQ

Read These In This Order

1. How Do I Get More Calls to My Business?
2. How to Get More Reviews
3. ChatGPT Picks One Plumber Per Town. Here's How to Be the Pick.
4. Ask AI to Recommend Your Business. Go Ahead. I'll Wait.
5. How Do I Rank on Google AI Overviews?