When designing a website, you want to make it as accessible as possible. Ignoring the need for accessibility can lead to parts of your audience being left out of the website design equation. Since over 50% of online traffic comes from people on mobile devices, you need to have a responsive website design that caters to this large audience.
Responsive website design is a term that most business owners have heard tossed around, but few of them know what this term actually means. This article will define this commonly used term and cover why having a responsive website design is so important.
What is Responsive Website Design?
In short, responsive website design is a design approach that allows all pages on a website to display or render on devices regardless of the screen size. This process automatically adapts the page in question to the screen a user is accessing the website on.
Cascading Style Sheets (CSS) are used to provide different style properties based on the characteristics of the user’s device. The color capability, screen size and orientation are all factored in when attempting to provide the user with the right website version.
Attempting to build and maintain a responsive website can be extremely difficult if you lack relevant experience. This is why working with knowledgeable web developers is the best way to make your new site accessible for people on mobile devices.
The Advantages of Having a Responsiveness
Business owners and entrepreneurs are generally on a never-ending search to find a competitive edge. While having a responsive website design constructed by professionals is costly, it is worth the money. By investing in a responsive website, you can take advantage of benefits like:
- Avoid Redirects: Some business owners opt for creating a dedicated mobile site for consumers. Doing this will force business owners to use redirects to get mobile users to the right website. These redirects slow down consumers who are looking for information in a hurry. This is why using a responsive website is the best course of action.
- Lower Maintenance Costs: Building multiple websites for consumers might seem like a good idea, but it usually gets quite expensive. Not only do you have to pay for these various websites to be developed, you will also have high maintenance costs. With a responsive website, you will have one domain to maintain, which helps you save money and time.
- Better Bounce Rates: Responsive websites generally provide users with a better and faster navigational experience. If a person can maneuver around on your website, they will stick around longer. The longer a person sticks around on your website, the easier it will be to turn them into an actual customer.
There is no denying just how beneficial a responsive website can be. Now that you know about the advantages of having a responsive website, it is time to find the right professionals to help you bring your website design ideas to life.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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