Did you realize there are over 5 billion mobile users in the world? As a business owner, you need to work on finding a way to connect with these mobile users. Ignoring this large portion of the modern market can result in you losing a lot of money over time.
Improving the flow of traffic to your website will require you to focus on producing content that is easy for mobile users to consume. If you are unsure about how to accomplish this, allowing marketing professionals to help out is imperative. Improving your mobile content marketing strategy will be easy if you follow the great tips below.
Eliminate Intrusive Popups From Your Website
Making the mobile version of your website more user-friendly will require extensive research and the use of A/B testing. Taking a look at the website ranking factors Google uses can help you see where changes need to be made on your domain. If you are still using intrusive popups to provide information to mobile users, you may want to eliminate this practice.
A recent announcement by Google regarding how they would lower the rank of mobile websites that used these popups has many business owners changing their marketing strategies. Instead of using these annoying popups to engage with consumers, let your calls-to-action do the talking. A well-written and properly placed call-to-action can help you improve conversion rates. The lack of intrusive popups will also help you keep mobile users on your website longer.
Be Mindful of How Long Headlines Are
The attention spans of modern consumers are getting shorter with each passing year. A study by Microsoft found that the average attention span is around eight seconds. Mobile users tend to have an ever-shorter attention span, which is why you have to focus on creating short and descriptive titles for your website content. If the title is too long or confusing, you run the risk of losing a mobile user’s attention quickly.
Most business owners lack the experience and skills needed to create great mobile content for their websites. This is why paying professionals to develop both blog content and great titles is imperative. With this professional assistance, you can improve your website’s conversion rate.
Make Your Website Content Easy to Scan
For the most part, mobile users are scanning the content they consume quickly. Understanding how to make the content on your website easy to scan can help you win over mobile users in no time. The best way to accomplish this goal is by utilizing the power of bullet points, short paragraphs and bolded sub-headings.
If these elements are in place, mobile users will have no problem finding exactly what they are looking for in your page content or blogs. Ignoring the need for easy to read content can create a lot of problems.
Appealing to Mobile Users is Important
If you want to increase the number of customers you have, optimizing your website to fit the needs of mobile users is smart. The team at Small Business SEO can help you develop great content that will have mass appeal.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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