Improve Your Mobile Content Marketing Strategy with These Great Tips
Did you realize there are over 5 billion mobile users in the world? As a business owner, you need to work on finding a way to connect with these mobile users. Ignoring this large portion of the modern market can result in you losing a lot of money over time.
Improving the flow of traffic to your website will require you to focus on producing content that is easy for mobile users to consume. If you are unsure about how to accomplish this, allowing marketing professionals to help out is imperative. Improving your mobile content marketing strategy will be easy if you follow the great tips below.
Eliminate Intrusive Popups From Your Website
Making the mobile version of your website more user-friendly will require extensive research and the use of A/B testing. Taking a look at the website ranking factors Google uses can help you see where changes need to be made on your domain. If you are still using intrusive popups to provide information to mobile users, you may want to eliminate this practice.
A recent announcement by Google regarding how they would lower the rank of mobile websites that used these popups has many business owners changing their marketing strategies. Instead of using these annoying popups to engage with consumers, let your calls-to-action do the talking. A well-written and properly placed call-to-action can help you improve conversion rates. The lack of intrusive popups will also help you keep mobile users on your website longer.
Be Mindful of How Long Headlines Are
The attention spans of modern consumers are getting shorter with each passing year. A study by Microsoft found that the average attention span is around eight seconds. Mobile users tend to have an ever-shorter attention span, which is why you have to focus on creating short and descriptive titles for your website content. If the title is too long or confusing, you run the risk of losing a mobile user’s attention quickly.
Most business owners lack the experience and skills needed to create great mobile content for their websites. This is why paying professionals to develop both blog content and great titles is imperative. With this professional assistance, you can improve your website’s conversion rate.
Make Your Website Content Easy to Scan
For the most part, mobile users are scanning the content they consume quickly. Understanding how to make the content on your website easy to scan can help you win over mobile users in no time. The best way to accomplish this goal is by utilizing the power of bullet points, short paragraphs and bolded sub-headings.
If these elements are in place, mobile users will have no problem finding exactly what they are looking for in your page content or blogs. Ignoring the need for easy to read content can create a lot of problems.
Appealing to Mobile Users is Important
If you want to increase the number of customers you have, optimizing your website to fit the needs of mobile users is smart. The team at Small Business SEO can help you develop great content that will have mass appeal.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.