Increase Engagement on Your Small Business Website with the Right Type of Video

Are you thinking about creating a video to help promote your business, brand, product, or service? If so, you aren’t alone. Content marketing, including videos, have a much higher rate of consumption than written content alone.

Up to 87% of online marketers are currently using video content – if you aren’t, you’re missing out on a huge opportunity. If you are ready to embrace video content for your website, keep reading. Here you can learn about the top types of videos to create for your website.

Explainer Videos

Have you found it challenging to explain the service or product you offer? According to experts, a single minute of video is worth 1.8 million words. While there is no way to know how accurate this number is, video is much more powerful than words alone. Rather than relying just on text, consider a video that shows how your service or product works.

Product Videos

Having video on your website will help visitors stay for an average of two minutes longer than on websites with no video. This is one of the best ways to capture and hold the attention of your visitors who land on one of your product pages. After all, this is much more engaging than words alone.

Business Introduction or Welcome Videos

You can connect better with your audience when you offer a brief introduction or welcome message on your home page. An introductory message will help increase your visitors’ comfort level with the business owner, along with the services and products you offer. It will also increase the likelihood that the person will convert from just a visitor to an actual customer.

Customer Testimonial Videos

Are you looking for an effective way to build credibility for your business? If so, consider offering video customer testimonials. When you put a name with the face, it will add a bit of social proof and is something that is more convincing than just text.

Recordings of Webinars

A webinar is an effective way to offer valuable information and to establish your business as a thought leader in your specific industry. If you have plans to host a webinar, now is the time to record and then export the event to use on your website. This is an effective way to create something engaging and informative. You can provide a boost to your SEO efforts by including a transcript of the video below it.

Are You Ready to Create Video Content?

As you can see from the information here, video content has a lot to offer. If you have not embraced this content before, now is the time to start doing so. If you need help with creating quality video content, contact the professionals. They can help ensure you get the quality videos you want and need to engage and convert your visitors. After all, this is the goal of having a website – take advantage of your online presence.