Are you a roofing company struggling to find new leads and customers? Are you tired of traditional marketing methods that yield little to no results? If so, it’s time to reap the rewards offered by online marketing. With the power of SEO, paid search, and social media marketing, you can reach a larger audience and grow your roofing business.
However, not all roofing SEO companies are created equally. You need a company like Small Business SEO at the helm to maximize your marketing efforts. With the help of our Kick-Ass Marketing for Roofers package, your roofing company can stand out in a crowded online marketplace.
Want to learn more about how Small Business SEO can help your company kick ass online? If so, check out the information below.
Using Google Ads for Lead Generation

Google Ads is a powerful tool for lead generation. It allows for the creation of targeted search campaigns, meaning that your ads will only appear to those searching for roofing services in your specific area. This eliminates wasted ad spending on non-relevant audiences and increases the chances of converting leads into customers.
Small Business SEO can help you set up and manage these campaigns effectively, ensuring you get the most out of your advertising budget. The experts at our roofing SEO company will conduct thorough keyword research and create compelling ad copy to entice potential customers. With our help, you can reach the right audience at the right time and see a significant increase in leads for your roofing business.
Keep reading to learn more about the benefits of using Google Ads to generate leads for your roofing company.
Targeted Search Campaigns Are Powerful Lead Generators
When it comes to online marketing, reaching the right audience is key. This is where Google Ads shine. By creating targeted search campaigns, your roofing business can reach potential customers actively searching for roofing services in your area. This means the leads generated from these campaigns have a higher chance of converting into paying customers.
At Small Business SEO, we understand the importance of targeting and will take the necessary steps to ensure your paid search campaigns are focused on the right audience. We conduct thorough keyword research to determine the most relevant and effective keywords for your business. We also create compelling ad copy that speaks directly to potential customers’ needs and entices them to click on your ads.
Enhanced Visibility
With a successful paid search campaign using Google Ads, a roofing company can enjoy enhanced online visibility. This increase in online presence boosts brand awareness and ensures potential customers find your services among top search results.
Here are some specific benefits of enhanced visibility for a roofing company:
- Increased Website Traffic: With more eyes on your ads, you are more likely to drive qualified traffic to your website.
- Higher Conversion Rates: Targeted ads attract individuals actively searching for roofing services, which elevates the probability of converting visitors into customers.
- Competitive Edge: By appearing prominently in search results, your company gains an advantage over competitors with limited or no online presence.
- Brand Recognition: Consistent visibility helps establish your roofing brand as a trusted and reliable service in your community. This can lead to repeat business and referrals from satisfied customers.
Undoubtedly, Google Ads can be a game-changer for your roofing company’s lead-generation efforts. Let Small Business SEO help you harness the power of paid search to take your business to new heights.
A Cost-Effective Form of Advertising
One of the biggest advantages of using Google Ads for lead generation is that it operates on a pay-per-click (PPC) model. This means you only pay when someone clicks on your ad, making it a cost-effective form of advertising for roofing companies. With this model, you have better control over your marketing budget, as you only pay for actual results.
Our roofing SEO company understands the importance of maximizing your marketing budget while achieving impressive results. With our expertise, we can help you create and manage cost-effective PPC campaigns that drive valuable leads to your business.
Measurable Results
Google Ads offers roofing businesses detailed analytics and reporting essential for measuring campaign performance. These insights allow companies to understand what strategies are working and what needs improvement.
This allows roofing companies to adjust their approaches for optimal lead generation, ensuring they get the best value from their marketing budgets. At Small Business SEO, we focus on several key factors when measuring the success of a roofing company’s paid search campaign:
Click-Through Rate (CTR)
The click-through rate, or CTR, shows the percentage of people who clicked on your ad after seeing it. A high CTR indicates that your ad is appealing and relevant to potential customers. After analyzing the CTR, we can adjust your ad copy or keywords to improve performance.
Conversion Rate
The conversion rate measures how many people took the desired action after clicking on your ad, such as filling out a form or making a call. This metric is crucial as it directly relates to the effectiveness of your campaign in generating leads. We examine the conversion rate to optimize landing pages and user experience.
Cost Per Conversion
Cost per conversion tells us how much you are spending for each lead generated through your ads. Keeping this cost low while maintaining high-quality leads is essential for a successful campaign. We analyze this data to balance your budget with the campaign’s return on investment.
Quality Score
Google assigns your ads a quality score based on their relevance, expected click-through rate, and landing page experience. A high quality score can lead to lower costs and better ad placements. We continuously work to improve this score to ensure effective and cost-efficient campaigns.
Grow Your Online Presence With the Help of Our Roofing SEO Company
There’s no denying the power of Google Ads for lead generation in today’s digital landscape. With the right strategies and management, your roofing company can experience immense growth and success online. Small Business SEO has a team of experts dedicated to helping small businesses thrive.
Facebook Ads are also an integral part of a successful online marketing strategy. In the next section, you’ll learn more about Facebook Ads and the steps our roofing SEO company will take to make your ads stand out on this popular social media platform.
Boosting Audience Engagement With Facebook Ads

Engaging with potential customers on Facebook is a crucial aspect of digital marketing for roofing companies. As a roofing SEO company, Small Business SEO understands the importance of leveraging Facebook’s powerful targeting capabilities to connect with potential clients.
We can help you create and manage Facebook ads that specifically target your ideal audience, ensuring maximum engagement and brand awareness. An effective Facebook marketing campaign allows you to grow your customer base and build brand loyalty among a diverse audience.
Below, you will learn about the steps we take to optimize your Facebook Ads for success.
Data-Driven Audience Segmentation
Small Business SEO uses advanced data analysis tools to segment your audience and target them effectively with Facebook ads. By analyzing user behavior, interests, and location, we can create highly specific ad campaigns that speak directly to potential customers needing roofing services.
Precision targeting is crucial for a successful campaign when it comes to digital marketing for roofing companies. With Small Business SEO, you can rest assured that your Facebook ads reach the right people at the right time. With our data-driven approach, we can help you reach more customers and generate better leads for your roofing business.
Hyper-Personalized Ad Experiences
Creating hyper-personalized ad experiences is essential for effectively engaging your audience. Small Business SEO excels at crafting tailored advertisements that resonate with individual users’ needs and preferences, enhancing the likelihood of conversion.
Here’s how we achieve this level of personalization:
- User-Specific Content: Our team develops ad content that aligns with the specific stages of your audience’s journey, providing relevant information and solutions.
- Behavioral Analysis: By monitoring and analyzing user behavior, we identify trends and patterns that allow us to customize ads accordingly, ensuring they meet the immediate interests and requirements of potential clients.
- Localized Insights: We incorporate localized data to highlight projects, promotions, or testimonials specific to a user’s geographic area, fostering a sense of community and reliability.
- Dynamic Ad Formats: Our ads adapt based on user interaction, delivering a more engaging experience that responds to how individuals engage with your content.
By employing these hyper-personalized strategies, Small Business SEO ensures your Facebook ads reach and resonate with your target audience.
Utilizing Facebook’s Advanced Lookalike Audiences
As a roofing SEO company, Small Business SEO understands the importance of targeting potential customers with high purchase intent. This is where Facebook’s advanced lookalike audience feature comes into play.
By refining and optimizing your lookalike audience parameters, we can target individuals who match your existing customer profile and exhibit online behaviors that indicate they may require roofing services soon. This includes browsing home improvement websites or interacting with relevant content on social media.

Innovative Ad Formats with Interactive Elements
Interactive elements can make your ads stand out and engage users effectively. Adding features like quizzes or surveys within your Facebook ads allows users to participate actively and provides insights into their specific roofing needs.
This interaction increases engagement rates and collects valuable data for future marketing strategies. Below are some interactive features that we can incorporate into your roofing company’s Facebook ads:
Quizzes for Roofing Needs
Quizzes can engage users by having them answer questions about their current roofing situation. This helps identify whether they need a new roof, repairs, or maintenance, thus allowing you to target your services more effectively.
Surveys for Customer Feedback
Including short surveys in your ads can provide essential feedback directly from potential customers. You can ask about their preferences, current roofing issues, or service expectations, which helps customize your offerings.
Polls on Roofing Trends
Polls can be a fun and quick way to gather information on what users think about various roofing options. This can help gauge interest in different materials or styles and align your promotional content accordingly.
Interactive Calculators for Estimates
An interactive calculator allows users to estimate roofing costs based on their input about roof size, type of materials, and specific services required. This engages the user and builds transparency and trust in your roofing services.
User-Generated Content and Reviews
Encouraging satisfied customers to share their experiences on social media can have a powerful impact on your roofing company’s online reputation. Small Business SEO can help curate and use this content in your ad campaigns to strengthen social proof and trust among potential customers.
We can showcase real-life experiences and positive feedback from happy clients through user-generated content and reviews. This adds authenticity to your ads and builds credibility for your brand.
Strategic Retargeting
Retargeting is a smart way to reconnect with potential customers who have already shown interest in your services. By tracking users who have visited your pricing page or started to fill out a contact form, we can focus on those who might be on the verge of making a decision. When you notice a user is close to committing, it’s crucial to tailor your ads specifically to them.
For example, if someone regularly checks your pricing page, they might have questions about costs or services. We can create ads that answer these questions clearly, providing information that eases their concerns and encourages them to reach out.
It’s Time to Take Facebook By Storm!
With the help of our roofing SEO company, your Facebook ads can reach a wider audience and generate better leads for your roofing business. Our team is standing by to help you create a unique and winning Facebook marketing strategy.
Retargeting makes it easy to re-engage consumers who’ve interacted with your brand online. Read on to learn how we will use retargeting to help you seal the deal with potential customers.
Retargeting Ads to Re-Engage Prospective Customers

Retargeting ads are a powerful tool our roofing SEO company uses to ensure your brand remains memorable to potential customers. Many visitors may leave your site without taking action. This is a common issue that retargeting ads can address.
By strategically displaying ads to those who previously visited your website, we can remind these visitors of your offerings. Our targeted approach increases brand recall, ensuring your roofing company stays in the potential customer’s mind.
This strategy can effectively boost conversion rates. When previous visitors see customized ads on other sites, they are more likely to return and engage.
Our roofing SEO company utilizes advanced analytics to tailor these ads, making them relevant and engaging. Why let potential customers slip away when retargeting ads could bring them back? Trust us to implement this strategy and see the results amplify your marketing efforts.
Retargeting Ads Can Increase Conversion Rates
Retargeting ads play a critical role in turning potential customers into paying clients. Reminding prospects of your services is crucial for roofing projects, where decisions are often high-stakes. These ads give you a second chance to capture their attention and inspire trust in your brand.
Maintain Visibility and Build Credibility
Appearing consistently in front of potential customers helps maintain your roofing company’s visibility. Customers who repeatedly see your ads are more likely to perceive your business as trustworthy and reliable. Retargeting ads boost your roofing SEO by continuously keeping your brand in front of curious prospects who may not have been ready to commit initially.
Personalize Messages for Better Engagement
Retargeting allows you to send personalized messages to prospects based on their previous interactions with your website. By tailoring the content of your ads to fit the user’s interests, you create more engaging and relevant experiences. These tailored messages are more likely to resonate, increasing the chances of converting a prospect into a client.
Highlight Unique Selling Points
Use retargeting ads to emphasize your unique selling points, such as specialized services or competitive pricing. By focusing on what sets your roofing company apart, you can effectively capture the attention of potential customers. Highlighting these unique attributes through roofing SEO helps reinforce why prospects should choose your business over competitors.
Drive Traffic Back to Your Website
Retargeting ads are instrumental in bringing prospects back to your website to take action. Providing straightforward calls to action, such as scheduling a consultation or requesting a quote, can facilitate higher engagement. Encouraging return visits increases conversion rates and strengthens your site’s roofing SEO, giving it a better chance to rank higher in search results.

Shorten the Sales Cycle
For roofing companies, the decision-making process is not always quick. Customers often need time to research, compare, and think over their options before choosing a service provider. Retargeting ads can help speed up this process.
Consistently reminding potential customers of your roofing services through targeted ads can help them feel more confident in their decision. Highlighting your company’s unique selling points and providing easy ways to take action can encourage them to choose your business over others.
This shortened sales cycle can result in increased conversions and faster business growth. With the help of retargeting ads, your roofing company can make a lasting impression on potential customers and stay ahead of the competition.
Recapture Lost Leads
Retargeting ads are essential in recapturing lost leads who initially visited your site but didn’t convert. Our roofing SEO company carefully crafts each retargeting campaign to enhance effectiveness. Here’s how we structure our retargeting ads to recapture lost leads:
- Segmented Audiences: We divide your website visitors into segments based on their behavior and engagement level, allowing for precise targeting of your ads.
- Customized Messaging: By tailoring ad content to match the interests and previous actions of visitors, our ads speak directly to user needs, increasing the probability of engagement.
- Dynamic Content: We utilize dynamic ads that adapt their content, such as showcasing relevant services or promotions, to capture user attention and encourage action.
- Optimal Timing: Our strategy carefully considers when to display ads to maximize visibility and impact, ensuring your brand stays top of mind without overwhelming potential clients.
With our roofing SEO company’s tailored approach to retargeting ads, you can effectively bring back lost leads and turn them into loyal customers.
Let Us Help You Embrace the Power of Retargeting Ads!
Retargeting ads are a great investment if you’re serious about generating more leads and growing your customer base. Our roofing SEO company can help you harness the power of this strategy and achieve impressive results.
To edge out your competition, building brand awareness online is a must. In the next section, you’ll learn more about brand awareness videos and how they can be used to help you edge out the competition.
Edge Out The Competition With Brand Awareness Videos

Using brand awareness videos is an effective way to highlight your roofing company’s unique skills and expertise. Videos create a visual impact that resonates with potential customers, making it easier to establish a connection and build trust.
Professionally produced videos showcase your projects, craftsmanship, and customer testimonials, providing an authentic glimpse into your business. Consistency in video content helps build recognition, ensuring your brand is top-of-mind when people need roofing services.
With the assistance of our roofing SEO company, your videos can reach a wider audience through strategic distribution on social media and other online platforms. This increases exposure for your brand, helping you edge out the competition and capture more leads.
Read on to learn more about the benefits of using our brand awareness videos.
Enhanced Visual Storytelling
A compelling video can simplify complex concepts by depicting them in an easy-to-understand format. Our approach to visual storytelling allows roofing companies to communicate their message effectively and engagingly.
Key benefits of enhanced visual storytelling include:
- Stronger Emotional Connection: Videos can evoke emotions and establish a personal bond with your audience.
- Versatile Content Usage: Videos can be shared on various platforms, providing flexibility in marketing strategies.
- Improved Conversion Rates: Engaging video content has a proven track record of boosting conversion rates and attracting new customers.
For more information on how our visual storytelling strategy can elevate your roofing company, continue reading.
Building Trust and Credibility
Building trust and credibility is essential for converting prospects into loyal customers. A well-crafted portfolio of brand awareness videos can showcase your roofing projects, demonstrating your commitment to quality and attention to detail.
This transparency helps potential clients see the value your company offers. Featuring customer testimonials in your videos endorses your reliability and reinforces your positive reputation in the industry.
With help from our roofing SEO company, you can use videos to build trust and credibility with your target audience.
Boost Your Online Presence and Roofing SEO
Engaging video content can significantly improve your website’s SEO performance. When visitors spend more time on your site watching videos, bounce rates are reduced. A lower bounce rate tells search engines that your site is valuable and relevant, which can lead to better search engine rankings. This increase in ranking makes it easier for potential customers to find your roofing services online.
Videos also allow you to naturally incorporate important keywords and phrases, enhancing your site’s roofing SEO strategy. By using video content to showcase your roofing projects, services, and customer success stories, you can create a richer experience for your audience.

Increased Customer Engagement
Videos are a powerful tool for capturing attention. They allow roofing businesses to connect with potential customers on an emotional level, fostering a stronger connection and increasing the likelihood of engagement.
Enhancing Customer Loyalty
Customers who feel connected to your brand through engaging videos are more likely to return for future services. This loyalty extends beyond a single transaction, building ongoing relationships. Your company can ensure repeat business and establish a steady revenue stream by fostering loyalty.
Driving Word of Mouth
Engaged customers are more likely to share their positive experiences with others. Videos showcasing your expertise and quality work can encourage them to recommend your services to friends and family. This organic word of mouth can significantly expand your reach without additional marketing costs.
Boosting Social Shareability
Videos have a high shareability factor on social media platforms. When potential customers engage with your content, they are more inclined to share it with their networks. Increased shares can increase online visibility, bringing in new leads interested in your roofing services.
Encouraging Customer Feedback
Engaging videos can prompt viewers to leave comments or feedback. This interaction provides valuable insights into customer preferences and satisfaction levels. You can improve your services and marketing strategies by understanding their needs and expectations.
Versatile Marketing Materials
Brand awareness videos are versatile tools that enhance your roofing company’s marketing strategy. These videos can be used on multiple platforms to reach a wider audience. For example, sharing videos on social media lets you engage with potential customers directly and increase your brand visibility.
Platforms like Facebook, Instagram, and YouTube are perfect for showcasing your projects and expertise, making it easier for users to discover your services. Similarly, incorporating videos into email marketing campaigns can capture the attention of subscribers and drive them to your website.
With our help, you can leverage the power of brand awareness videos on various platforms to expand your online presence and attract new customers.
Don’t Overlook the Importance of Brand Awareness Videos
Brand awareness videos play a crucial role in differentiating your business from competitors. By partnering with our roofing SEO company, you can effectively harness the power of video content.
SEO for Google and Bing Search Visibility

Improving your roofing company’s visibility on Google and Bing requires effective SEO strategies. Our roofing SEO experts utilize targeted keywords and optimized content to ensure your website ranks higher in search engine results. We focus on on-page and off-page optimization techniques to enhance your site’s authority and relevance.
Our goal is to help potential customers find your roofing company when they search for roofing services on Google and Bing. With our SEO strategies, you can increase your website’s online presence and attract more qualified leads to your business.
Keep reading to learn more about the benefits of investing in our roofing SEO services.
Roofing Specific Keyword Optimization
Optimizing for roofing-specific keywords is crucial for catching the attention of potential customers. Small Business SEO focuses on understanding the language your customers use when searching for roofing services. We identify and incorporate these keywords into your website content, making it easier for search engines to recognize your relevance to these queries.
Our team analyzes search trends and evaluates how people look for roofing services online. We continually update your website to reflect the most current and effective terms associated with roofing. This proactive method ensures your business remains visible and competitive in digital search landscapes.
Dominate Your Local Market
Imagine your roofing business being the first name locals think of when they need a roofer. That’s what we aim for with our local SEO techniques. We focus on optimizing your Google My Business profile, which is crucial because it directly impacts how your business appears in local search results.
Local SEO isn’t just about showing up in search results; it’s about where it matters most. By enhancing your search presence, we help you connect with homeowners in your area just as they are ready to make a decision. With our tailored local SEO tactics, your roofing company can become the trusted choice for residents in your area.
A Mobile-First Experience
In today’s digital landscape, a mobile-first approach is no longer optional; it’s essential. With a significant portion of users accessing the internet via mobile devices, optimizing your website for mobile is crucial for your roofing SEO company.
Here’s what you can expect from embracing a mobile-first experience:
- Responsive Design: Ensures your website looks and functions perfectly across all device sizes.
- Fast Load Times: Maintaining quick page loading, especially on mobiles, reduces bounce rates and improves user satisfaction.
- Easy Navigation: This helps users seamlessly explore your site, improving the likelihood of engagement and conversion.
- Mobile SEO Optimization: Increases visibility by aligning with Google and Bing’s mobile-first indexing standards.
A roofing SEO company like Small Business SEO helps integrate a mobile-first design with the rest of your digital strategies, ensuring a seamless transition that meets user expectations and search engine requirements.

Captivating Content Creation
At Small Business SEO, we understand the importance of creating captivating content that speaks directly to your clients’ needs. That’s why our team develops engaging articles and posts that answer your clients’ questions before they even ask. By positioning you as the roofing expert they can trust, we help establish a strong connection with potential customers.
Our content creation process involves in-depth research and understanding of your target audience’s pain points and interests. We then use this information to craft compelling content that educates and resonates with your clients.
By consistently delivering valuable and informative content, we help your roofing company become a thought leader in the industry.
Insights That Drive Your Success
Knowledge is power. With our state-of-the-art analytics, you’ll gain insights into how visitors interact with your site, helping you tweak your strategies for maximum impact and watch your business grow.
By understanding what users are drawn to and the paths they take on your website, you can make informed decisions to enhance user experience and improve conversion rates.
Our roofing SEO company monitors various metrics to gauge the success of an SEO campaign.
Traffic Volume and Sources
We track the number of visitors to your website and identify where they come from, whether it be organic search, paid ads, or social media channels. Understanding these sources helps pinpoint where your marketing efforts are most effective.
Conversion Rates
Monitoring conversion rates allows us to measure the percentage of visitors who take desired actions, such as filling out contact forms or requesting quotes. Improving this metric is crucial for turning website visitors into potential leads.
Bounce Rate
The bounce rate indicates the percentage of visitors who leave your site after viewing just one page. A high bounce rate could suggest issues with content relevance or website design, and we focus on reducing this to improve engagement.
Keyword Rankings
We monitor your website’s ranking for important keywords. Climbing higher in search results can increase visibility and traffic, which is fundamental to a successful SEO strategy.
Let Us Take Your Roofing SEO To The Next Level!
When it comes to promoting your roofing company online, you need a reliable and experienced SEO partner by your side. That’s where we come in. Small Business SEO has the skills and knowledge needed to drive traffic to your website and attract new customers.
In the last section, you’ll learn the importance and value of an integrated marketing ecosystem.
The Advantages of an Integrated Marketing Ecosystem

An integrated marketing ecosystem provides a powerful combination of tools that work together to boost your roofing business. You can create a cohesive strategy that enhances online visibility by combining roofing SEO, social media, and pay-per-click advertising. This approach ensures that your brand message is consistent across all platforms, making your business more recognizable to potential clients.
Small Business SEO specializes in creating and implementing these comprehensive marketing strategies for roofing companies. With our expertise, your business can reach a wider audience, generate more leads, and ultimately increase revenue.
Our team stays up-to-date on the latest digital marketing trends and techniques to ensure your business stays ahead of the competition.
Below, you’ll learn more about the advantages offered by the integrated marketing ecosystem we can create for your roofing business.
Improved Local Search Visibility
Successful local search visibility requires a careful combination of targeted strategies and optimization techniques. By partnering with our roofing SEO company, you can enhance your local presence and attract more clients in your area.
Here’s how we will improve your local search visibility:
- Keyword Optimization: We identify and use keywords specific to your location to ensure your roofing business appears in local search queries.
- Google My Business Management: Our team will optimize and manage your Google My Business profile, increasing your chances of appearing in local map packs and enhancing your visibility.
- Localized Content Creation: We develop content that resonates with your local audience, including blog posts and website pages that address specific roofing needs in your area.
- Local Directory Listings: By listing your business in local directories, we improve your online presence and credibility, making it easier for potential customers to find you.
With these strategies in place, we can improve your local search visibility and help your roofing company reach potential clients actively searching for roofing services in your area.
The Ability to Target Seasonal Roofing Needs
An all-encompassing marketing approach helps your roofing business stay relevant year-round by tailoring campaigns to fit specific seasonal needs. For example, during storm season, you can focus your marketing efforts on roof repair services that address storm damage, making it easy for homeowners to find the help they need quickly. Similarly, as winter approaches, you can emphasize services like winterization, ensuring roofs are ready to withstand harsh weather.
Adapting marketing campaigns to seasonal roofing needs allows you to offer timely solutions to your clients, maintain consistent engagement, and drive demand for your services. This strategy also distinguishes you from competitors who do not adjust their marketing efforts according to seasonal demands.

Using Geo-Targeted Ads
Geo-targeted advertising allows you to focus on locations where your roofing services are most in demand. By honing in on specific neighborhoods or regions, you ensure that your ads reach the people who are more likely to need roofing services. This targeted approach helps you maximize your advertising budget and increases the chances of converting leads into paying customers.
Optimizing For Mobile Searches
With more people using smartphones to browse the internet, optimizing your website for mobile searches is crucial. Mobile optimization makes sure your site loads quickly and displays correctly on smaller screens. This ensures potential clients can easily access information about your roofing services, no matter where they are or what device they use.
Besides improving user experience, a mobile-friendly site can boost your roofing SEO rankings. Google prioritizes sites that perform well on mobile devices, increasing your visibility in search results. By ensuring your website is mobile-friendly, you can capture the attention of clients on the go, making it easier for them to contact you and book your services efficiently.
We’re the Go-To Source For Roofing SEO!
Our roofing SEO company has a proven track record of helping roofing businesses like yours succeed online. With our comprehensive approach to digital marketing and utilizing the latest trends and techniques, we can help your business kick ass online. Contact us now to learn more!

By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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