I have found that many people view a high bounce rate as negative. However, this isn’t always the case. The “right” bounce rate for your website varies based on the page and your goals. You must consider the content and purpose of the page – for example, does your page want people to “sit and stay a while” or take a specific action?
Blog readers will visit a site, read the article they were interested in, then leave. In these cases, a higher bounce rate isn’t horrible.
While this is true, there are always things you can do to improve the bounce rate on your page and make it more enticing and welcoming to visitors. A lot of the tips here were learned through many years of trial and error.
Check Your Site’s Mobile-Friendliness
Today, most internet traffic comes through mobile devices. It’s so important that Google even ranks your site for mobile friendliness.
This makes it clear that having a mobile-friendly site is a must. If your site isn’t mobile-friendly, there is a good chance visitors will leave right away. To avoid this, be sure your website is optimized for mobile devices.
Improve Page Loading Speeds
How quickly your website pages load impacts your bounce rate. Visitors will probably leave quickly if your pages take a long time to load. One of the best ways I have found to improve your site’s loading speed is to minimize the size of the images and implement browser caching. There are tools you can use to help measure the loading speed of your site, such as Google Page Speed Insights. With these tools, you can get even more suggestions on improving your website’s loading speed.
Add Internal Links
Adding internal links will increase the likelihood of visitors to your website clicking through to other pages. This results in a lower bounce rate. Also, internal links help to improve your user experience while making the site more user-friendly. Ensure the internal links are relevant to the page your visitor landed on. Internal links will also help you boost your overall SEO.
Internal linking connects your website content, blogs, and other web pages and gives Google an idea of how your site is structured. This lets you ensure the most important web pages gain more link value than pages that aren’t as important.
There’s Always Room for Important
Regarding your website’s bounce rate, there’s always room for improvement. I have found that through the years, if you take the time to analyze your site and use the available tools, you can improve the bounce rate and make your page even more valuable to people who visit.
Remember, the end goal of web pages isn’t all the same. This will impact the bounce rate, but you can still take steps to get people to stay around longer and see more about what you have to offer. Ultimately, this will pay off and ensure the desired results are achieved.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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