The average business owner invests a lot of time and money on their website. Having a website that is well-designed and packed with great content can help you grow your customer base. It is important to monitor certain website metrics to ensure that visitors to your domain are having a good experience.
On average, consumers spend around two minutes on a new website before exiting. Bounce rate is a term that you need to get familiar with if generating leads with your website is a top priority. Here is more about the meaning of bounce rate and why monitoring this website metric is so important.
Bounce Rate Basics
Bounce rate is a term used to describe the percentage of website visitors that navigate away from your domain after view a single page. If users aren’t staying on your website and visiting multiple pages, you will have a hard time converting them into actual customers. A user bounce is recorded when they do things like:
- Click on an outbound link after landing on your website
- Close or exit a browser window
- Use the back butter to visit the previous page of Google results
- Visit another URL unrelated to your website
Ideally, you want your website’s rate to be extremely low. If this metric is low, it means that people are staying on your website and consuming the content you have developed. Higher bounce rates are an indication that something is wrong.
What Causes High Bounce Rates?
Once you start to monitor your website’s bounce rate, you may be surprised to learn how high it is. If your rate is higher than you want it, then figuring out why is important. There are many things that can cause a high bounce rate.
Page Loading Issues
Whether you are trying to appeal to mobile users or desktop users, keeping your website fast is imperative. One of the main causes of a high bounce rate is a slow loading website. If modern consumers have to wait more than a few seconds for your website to load, they will exit and find a competitor’s website that loads right away. As soon as you can discover website speed issues, you need to address them immediately to avoid losing potential customers.
Get Rid of Intrusive Pop-Ups
If website visitors are greeted with pop-ups that are hard to close out, they will be extremely frustrated. Some business owners think that these intrusive pop-ups are the best way to get their message across to potential customers. Instead of using this outdated technique, you need to let the content on your website do the talking.
Improve Your Bounce Rate
If you are currently dealing with a higher-than-normal bounce rate, there are ways to fix this common problem. The main thing you need to focus on when trying to lower this metric is to optimize the visual formatting on our website. Ideally, you want the content on your website to be scannable. Improving page load speeds is also important to accomplishing your goal of low bounce rates.
Now that you know about the importance of bounce rates, it is time to implement the tips you’ve learned in this article.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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