One of the best ways to grow your audience is by putting out a steady flow of engaging content. Relying solely on one type of digital content to get your point across can be problematic. Modern consumers tend to get bored with brands that don’t branch out and develop different types of content.
If you are looking for a way to use content to attract a wider audience, then letting your existing customers tell stories about their experiences with your products/services is a wise move. User-generated content is used by over 80% of the businesses in the United States. Here are some things you need to know about user-generated content and why using it is a smart move.
What Is User Generated Content?
For the most part, user-generated content is unsponsored or unpaid posts made by the users of a particular product/service. This content is shared by these businesses to show potential customers how well they have performed in the past. Most modern consumers do lots of research before using a new business. By leveraging the power of social media, you can help a consumer that is on the fence about using your products/services make the right decision.
The Advantages of Publishing User Generated Content
You might be wondering why user-generated content is something you should pay attention to. Below are some reasons why user-generated content is something you should pay attention to.
A Great Way To Promote Authenticity
A recent study found that consumers trust user-generated content up to 10 times more than influencer marketing campaigns. If your main goal is to make your brand look more approachable and credible, then user-generated content is a must. The higher level of authenticity provided by this content can help you reach a larger audience in no time.
User-Generated Content Influences Purchasing Decisions
Before using your products/services, a potential customer will want to know more about your past performance. If you are posting tons of user-generated content, it will be easy to showcase your abilities to potential customers. This type of content will act as social proof that helps to influence buying decisions.
Tips On Getting User Generated Content
As you can see, user-generated content can be extremely powerful. Getting more user-generated content will require some time and work. Creating brand-specific hashtags is one of the best ways to start receiving more user-generated content. This hashtag can be used by consumers who are making posts about your products/services on social media.
You also need to think about hosting contests on social media. These contests should be centered around rewarding the customer with the best story about your company. These contests will boost engagement levels and provide you with a lot of user-generated content to use in the future.
Developing great content for your audience is no easy task. If you are struggling to create and publish new content, then it is time to reach out to professionals for assistance.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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