Relying solely on one type of digital content to attract a wider audience is a recipe for disaster. Only using blogs or social media posts to engage with your audience can lead to lots of missed sales opportunities. Rather than being short sided with your content creation strategy, it’s time to expand your horizons. If you aren’t using the power of video to attract new customers, you need to start immediately.
Nearly 78% of online consumers watch videos once a week. Millions of people watch videos on a daily basis, which is why you need to realize the power this content possesses. Read below to find out more about video marketing and what you can do to use it to your advantage.
The Definition of Video Marketing
When you use video to promote your brand or the products/services your business offers, this is referred to as video marketing. Any successful online marketing campaign generally includes videos. Business owners and entrepreneurs use a variety of different types of videos to get their message out to the masses. These video types include things like:
- Employee portrait videos
- Company culture videos
- Product demonstrations
- Customer testimonials
- Behind the scenes footage
- Explainer videos
By producing a variety of video content for your audience, you can keep them interested and engaged.
The Benefits of Investing in Video Marketing
Now that you know more about what video marketing is, you are probably wondering why investing in these campaigns is a good idea for your business. Investing in video marketing allows you to provide consumers with a better understanding of what your products/services do.
Video platforms like YouTube also have over a billion users. In fact, YouTube is the second-largest search engine in the world behind Google. This means that having videos on this platform can help you expand your audience in no time. The average video watcher tends to share video content that connects with them on social media. If millions of people share one of your videos, the number of customers you have will increase substantially.
Creating a Video Marketing Campaign
If you want to take advantage of the benefits offered by video marketing, then you have to create a comprehensive plan of attack. As you develop your video marketing campaign, consider factors such as:
- Investing in quality video equipment
- Promote new content with the help of social media
- Create video scripts
- Keep your message clear and concise
- Create buyer personas
Once you have a new video in hand, you need to think about putting it on your homepage. Using video on your homepage can help to improve conversion rates and user engagement levels. If your main goal is to establish trust with potential customers, then putting video testimonials on your homepage is a great idea.
There is no denying just how powerful a great marketing video can be. With these tips, you can use this type of content to expand your reach and improve conversion rates. Sharing your new videos on all of your social media accounts can help you increase the chances of them going viral.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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