Marketing For Personal Injury Lawyers
Stop Paying Four Vendors.Win Every Case Search.
One team builds your site, runs your SEO, posts to social every day, and writes the kind of content ChatGPT actually cites. $3,000 a month. The site is yours.
Schedule A Call“Most PI firms pay four vendors $4,100 a month for half the work. We do all of it for less. And the site is yours.”
Pete
$57B
U.S. legal services market for personal injury
92%
of PI searchers call from page one of Google
Since 2009.
Same team. Same obsession.
01
The 4-Vendor TrapIs Killing Your Margin.
4 vendors
None of them own the result.
“Four people sending four invoices. Nobody answers when something breaks. That's the game most firms are stuck in.”Pete
× The Mistake
You hired a web guy. Then an SEO guy. Then a social media person. Then a content writer. Four logins. Four invoices. Nobody talks. The SEO guy says it's the site. The site guy says it's the content. The content guy says it's the ads. The ads guy ghosts you.
✓ The Fix
One team. One bill. One number to call. Site, SEO, daily social, content, support. Built by the same people. Run by the same people. The phone rings.
Why
Your marketing is only as strong as the weakest vendor. Four weak links is not a chain. It is a pile.
We Do
Build everything. Run everything. Answer the phone when you call.
Fire The Four. Hire The One.
02
The Math.Look At It.
We did the homework. Here it is on one page.
🔴 What You Are Paying Right Now
| Line | Monthly | Upfront |
|---|---|---|
| WordPress or Wix site | $100 | $5K to $10K |
| SEO contractor | $1,500 | |
| Social media person | $1,200 | |
| Content writer | $800 | |
| Tech support when things break | $500 |
$4,100 / month
+ $7,500 upfront. Industry averages. Your number is probably worse.
🟢 What You Pay With Us
| Line | Cost | What This Means For You |
|---|---|---|
| Custom Claude-powered website | Included | No $25K upfront |
| Hosting + ongoing site management | Included | Boring stuff handled |
| Web updates whenever you need them | Included | No freelancer chase |
| Up to 4 dev hours a month | Included | Performance + features |
| Ongoing SEO | Included | Top of Local Pack |
| Daily social posts (GBP / FB / IG) | Included | 1,095 posts a year |
| 2 interactive blog posts a month | Included | ChatGPT cites you |
| Maintenance and tech support | Included | One number to call |
$3,000 / month
Drops to $2,250 / month after month 27. The site is yours.
You save around $1,100 a month from day one. $7,500 saved the day you start. After month 27, another $9,000 a year. Forever.
Schedule A Call03
Or You Could Hire The Whole Team.Good Luck With That.
Some firms try to bring this in-house. Here is what the W2 version costs.
| In-House Role | Salary | Loaded (+30%) |
|---|---|---|
| Marketing manager | $75,000 | $97,500 |
| SEO specialist | $65,000 | $84,500 |
| Social media person | $50,000 | $65,000 |
| Content writer | $55,000 | $71,500 |
| Web developer | $80,000 | $104,000 |
| Total | $325,000 / year | $422,500 / year loaded |
$36,000 / year.
Drops to $27,000 / year after month 27.
You save around $386,500 a year. Every year. And nobody calls in sick.
“Most firms can't hire one of those roles, let alone all five. We are not five people. We are a team that built the tools to do the work of five.”Pete
04
The Cost Of Doing Nothing.Is Higher Than This Bundle.
Every month you sit at #4 in the Local Pack, the firm at #1 is signing the case you should have signed. Here is the napkin math.
One Missed Case A Month
Average PI case fee runs into five figures. Miss one a month and you lose six figures in fees a year. The bundle costs $36,000.
Local Pack Position
The vast majority of PI clicks go to the top 3 in the Local Pack. If you are #4, you are invisible. The bundle's job is to put you in the top 3 and keep you there.
Competitor Compounding
Every month they post daily and you don't, they pull further ahead. Same with reviews. Same with cited content. SEO is a flywheel. You either spin it or you watch them spin it.
The bundle pays for itself the first month you sign one extra case. Most firms sign that case in week two.
05
Here Is What You Actually Get.Every Line Replaces A Vendor.
This is not a package. This is the whole stack a PI firm needs to win. We built it after watching too many lawyers get sold half a solution four times over. Tap any card to expand.
Around $4,100 a month plus $7,500 upfront in vendor cost. You pay $3,000 a month. Or $2,250 after month 27.
06
Why PI?Because The Game Is Different.
A plumber gets a call when a sink leaks. You get a call when somebody's life just changed. Different stakes. Different searches. Different game. Here is how we play it.
⚡
Volume And Speed
Cases come in waves. A bad weather week. A holiday. A factory shutdown. Your marketing has to be live when the spike hits, not scheduled for next quarter.
📍
Local Search Wins
“Personal injury lawyer near me.” Google Maps. Local Pack. Pin in the right ZIP code. If you are not in the top 3 of the Local Pack, you do not exist.
⭐
Reviews Are Make-Or-Break
People hire lawyers the same way they hire surgeons. They read every review. We build the system that asks for them, surfaces them, and gets them indexed.
🛡️
E-E-A-T Matters For Legal
Google holds legal content to a higher bar. So does ChatGPT. So does Perplexity. Generic 500-word blog posts will not rank for PI queries. Authority content, written and built right, will.
“PI is a vertical where the firm that shows up first, looks the most credible, and answers the phone the fastest wins. We build all three.”Pete
07
Your Site. Built In 11 Days.Folded Into The Monthly.
The site we build for cornerstone clients runs $25,000. Most firms wait four months for a build like this and write a $25,000 check on day one. Not here.
Day 1 to 3
Strategy, structure, copy locked. You see wireframes by day 3.
Day 4 to 9
Custom design. Claude-powered build. SEO foundation. Mobile first. Speed tuned.
Day 10 to 11
QA. Launch. Live in 11 days.
No $25,000 upfront. No $3,000 down. The site is in the monthly.
After month 27, the site is yours. Forever.
08
Daily Social. Real Content.Not AI Slop.
Most agencies post twice a week and call it social. Then they hand the content calendar to ChatGPT and ship 500-word blog posts nobody reads. That is not what you are getting here.
Daily Social, Every Day
- Google Business Profile: a post every day
- Facebook: a post every day
- Instagram: a post every day
- Around 1,095 custom posts a year across three platforms
- Concepts, copy, design, posting. All us.
- LinkedIn available as an add-on
What daily actually does: GBP posts feed local SEO. Facebook keeps your firm top of mind in the community. Instagram is where the under-40 client first sees you. Every day, on every channel. Compounds.
2 Interactive Blogs A Month
- 24 interactive content pieces a year
- PI Settlement Calculator
- Statute Of Limitations By State (lookup tool)
- How To Document A Crash Scene (decision tree)
- Do I Have A Case quiz
- Pain And Suffering Multiplier
What interactive actually does: A normal blog post sits on the internet hoping to rank. An interactive blog post captures leads, gets shared, and gets quoted by AI search. We already run pieces like this on our own site. See Get More Calls and Rank On ChatGPT.
“ChatGPT does not cite generic blog posts. It cites tools and guides that answer the question better than anything else on the internet. So that is what we build.”Pete
09
What We Do Not Do.Be Glad We Are Telling You.
Paid ads are not in the monthly. We are upfront about it. Here is why.
1
Different Game, Different Budget.
A PI ad budget can swing from $5,000 a month to $50,000 a month depending on the market. Bundling that into a flat rate would mean overcharging some firms and undercharging others. Neither is fair.
2
Your Ad Account, Your Data.
Ads should run in your Google Ads account, on your card, with your data. Not behind an agency wall. You own the spend. You own the history.
3
We Still Advise On Strategy.
Pete is Google Certified every year since the program started. He will tell you what to bid on, what to skip, and where the wasted spend is. The strategy is in. The buy is yours.
Want ads run for you? We have add-on plans. Not part of this bundle.
10
Three Years. Three Options.One Obvious Answer.
Pull out a calculator. Or look at this table. Same answer.
| Option | Year 1 | Year 2 | Year 3 | 3-Year Total |
|---|---|---|---|---|
| 🟢 The Bundle | $36,000 | $36,000 | $29,250 | $101,250 |
| 🟡 4-Vendor Stack | $56,700 | $49,200 | $49,200 | $155,100 |
| 🔴 In-House Team (loaded) | $422,500 | $422,500 | $422,500 | $1,267,500 |
- • 4-vendor totals include the $7,500 upfront site build in year 1.
- • In-house totals include 30% load for benefits, taxes, and tools.
- • The Bundle drops to $2,250 a month at month 28 (year 3 = 3 months at $3,000 + 9 months at $2,250 = $29,250).
You save around $54,000 over 3 years vs the vendor stack. Around $1.16 million vs the in-house team.
Schedule A Call11
One Price.One Decision.
The PI Firm Bundle
$3,000 / mo
Drops to $2,250 / month after month 27. The site is yours.
12-month minimum · month-to-month after
- Custom Claude-powered website
- Hosting and site management
- Web updates on demand
- Up to 4 dev hours a month
- Ongoing SEO
- Daily social posts on GBP, Facebook, Instagram
- 2 interactive blog posts a month
- Maintenance and tech support
- Direct line to the team that built it
Not included: Paid ad spend. Runs on your account. Strategy advice included.
Schedule A CallNo contract sent until you say go. We talk first.12
PI Lawyer Marketing FAQ.Straight Answers. No BS.
$3,000 a month with a 12-month minimum. After month 27, the price drops to $2,250 a month. Site, SEO, daily social, interactive blogs, support. All in.
The 12-month minimum is real. The math only works for you and us if the site is built and the system has time to compound. After month 12, you can leave any time with 30 days notice. Most firms do not, because by then the phone is ringing.
Yes. After month 27 the site is paid off and it is yours. Code. Content. Database. Domain. You can host it anywhere you want from that point.
Two paths. You can leave any time after month 12 with 30 days notice and we hand off content and access. The site stays with us until the lease is paid off. If you want to walk and keep the site, you pay out the remaining lease balance. Example: leave at month 18, you owe $1,000 times 9 remaining months which is $9,000 to fully own the site that day.
12 months minimum. After that, 30 days written notice. We hand over everything. No held data.
A freelancer ships you a calendar of stock photos and AI captions. We ship daily posts written for PI search intent, designed for your firm, posted to Google Business Profile so it actually moves local SEO. Different game. Different result.
A page with a tool on it. A settlement range calculator. A decision tree that asks were you on the clock, was there a witness, did you call the police. A Do I Have A Case quiz. Built to capture leads and to get cited by ChatGPT. See Get More Calls on our guides page for an example.
Because we wrote the tools. We host the sites. We run the SEO, social, and content on the same team. No vendor markup. No four sets of overhead. We are the source.
We are not promising case volume. We are promising the marketing infrastructure that produces it. The intake, the calls, the case sign-up rate, that is your team. We give them better leads.
The price drops to $2,250 a month. The site is paid off. The lease-to-own portion of the bundle is complete. The site is yours. The other services continue at the lower rate.
Code cleanup. Performance tuning. Security patches. Plugin and framework updates. Schema work. Small feature builds. Anything that does not require a separate project scope. Bigger builds are quoted separately. Most firms never hit the ceiling.
Different offer. The 90-day plans on /dental-marketing and /auto-repair-marketing are services only. This bundle includes a $25,000 site folded into the monthly. The 12-month minimum is what makes the site math work for both sides. Honest answer.
Pete has been Google Certified every year since the program started in the early 2000s.
13
Stop Renting Half A Solution.Own The Whole Thing.
Day 1
You sign. We start. Site build kicks off.
Day 11
Site is live. SEO is running. Social is posting daily.
Day 30
Phone is ringing differently than it did last month.
Schedule A Call
15 minutes. No pitch deck. You tell us your market. We tell you what we would do.
1,000+
Markets Owned. Ranked, Tracked, Cashing In.
250%
Average Traffic Lift, Year One.
17 Years.
One Obsession.