Marketing For Personal Injury Lawyers
Stop Paying Four Vendors.Win Every Case Search.
One team builds your site, runs your SEO, posts to social every day, and writes the kind of content ChatGPT actually cites. $3,000 down, then 36 monthly payments. Live in 11 business days.
Take A Test Drive“Most PI firms pay four vendors $4,100 a month for half the work. We do all of it for less. And the site is yours.”
Pete
$57B
U.S. legal services market for personal injury
92%
of PI searchers call from page one of Google
Since 2009.
Same team. Same obsession.
01
The 4-Vendor TrapIs Killing Your Margin.
4 vendors
None of them own the result.
“Four people sending four invoices. Nobody answers when something breaks. That's the game most firms are stuck in.”Pete
× The Mistake
You hired a web guy. Then an SEO guy. Then a social media person. Then a content writer. Four logins. Four invoices. Nobody talks. The SEO guy says it's the site. The site guy says it's the content. The content guy says it's the ads. The ads guy ghosts you.
✓ The Fix
One team. One bill. One number to call. Site, SEO, daily social, content, support. Built by the same people. Run by the same people. The phone rings.
Why
Your marketing is only as strong as the weakest vendor. Four weak links is not a chain. It is a pile.
We Do
Build everything. Run everything. Answer the phone when you call.
Fire The Four. Hire The One.
02
The Math.Look At It.
We did the homework. Here it is on one page.
🔴 What You Are Paying Right Now
| Line | Monthly | Upfront |
|---|---|---|
| WordPress or Wix site | $100 | $5K to $10K |
| SEO contractor | $1,500 | |
| Social media person | $1,200 | |
| Content writer | $800 | |
| Tech support when things break | $500 |
$4,100 / month
+ $7,500 upfront. Industry averages. Your number is probably worse.
🟢 What You Pay With Us
| Line | Cost | What This Means For You |
|---|---|---|
| Custom Claude-powered website | Included | No $25K upfront |
| Hosting + ongoing site management | Included | Boring stuff handled |
| Web updates whenever you need them | Included | No freelancer chase |
| Up to 4 dev hours a month | Included | Performance + features |
| Ongoing SEO | Included | Top of Local Pack |
| Daily social posts (GBP / FB / IG) | Included | 1,095 posts a year |
| 2 interactive blog posts a month | Included | ChatGPT cites you |
| Maintenance and tech support | Included | One number to call |
$1,000 / month
After $3,000 down. 36 payments, $39,000 total. Then the site and the code files are yours.
You save around $3,100 a month from day one.
Separately, the vendor stack wants $7,500 upfront to build the site. Ours starts at $3,000 down.
Take A Test DriveSeparately, the vendor stack wants $7,500 upfront to build the site. Ours starts at $3,000 down.
03
Or You Could Hire The Whole Team.Good Luck With That.
Some firms try to bring this in-house. Here is what the W2 version costs.
| In-House Role | Salary | Loaded (+30%) |
|---|---|---|
| Marketing manager | $75,000 | $97,500 |
| SEO specialist | $65,000 | $84,500 |
| Social media person | $50,000 | $65,000 |
| Content writer | $55,000 | $71,500 |
| Web developer | $80,000 | $104,000 |
| Total | $325,000 / year | $422,500 / year loaded |
$15,000 year one.
Then $12,000 a year until the term is done. $39,000 total, then it is yours.
You save around $407,500 in year one. And nobody calls in sick.
“Most firms can't hire one of those roles, let alone all five. We are not five people. We are a team that built the tools to do the work of five.”Pete
04
The Cost Of Doing Nothing.Is Higher Than This Bundle.
Every month you sit at #4 in the Local Pack, the firm at #1 is signing the case you should have signed. Here is the napkin math.
One Missed Case A Month
Average PI case fee runs into five figures. Miss one a month and you lose six figures in fees a year. The bundle costs $36,000.
Local Pack Position
The vast majority of PI clicks go to the top 3 in the Local Pack. If you are #4, you are invisible. The bundle's job is to put you in the top 3 and keep you there.
They Compound On You
Every month they post daily and you don't, they pull further ahead. Same with reviews. Same with cited content. SEO is a flywheel. You either spin it or you watch them spin it.
The bundle pays for itself the first month you sign one extra case. Most firms sign that case in week two.
05
Here Is What You Actually Get.Every Line Replaces A Vendor.
This is not a package. This is the whole stack a PI firm needs to win. We built it after watching too many lawyers get sold half a solution four times over. Tap any card to expand.
Around $4,100 a month plus $7,500 upfront in vendor cost. You pay $3,000 down, then $1,000 a month. Or $30,000 flat to own it outright.
06
Why PI?Because The Game Is Different.
A plumber gets a call when a sink leaks. You get a call when somebody's life just changed. Different stakes. Different searches. Different game. Here is how we play it.
⚡
Volume And Speed
Cases come in waves. A bad weather week. A holiday. A factory shutdown. Your marketing has to be live when the spike hits, not scheduled for next quarter.
📍
Local Search Wins
“Personal injury lawyer near me.” Google Maps. Local Pack. Pin in the right ZIP code. If you are not in the top 3 of the Local Pack, you do not exist.
⭐
Reviews Are Make-Or-Break
People hire lawyers the same way they hire surgeons. They read every review. We build the system that asks for them, surfaces them, and gets them indexed.
🛡️
E-E-A-T Matters For Legal
Google holds legal content to a higher bar. So does ChatGPT. So does Perplexity. Generic 500-word blog posts will not rank for PI queries. Authority content, written and built right, will.
“PI is a vertical where the firm that shows up first, looks the most credible, and answers the phone the fastest wins. We build all three.”Pete
07
Your Site. Built In 11 Business Days.Two Ways To Pay For It.
The site we build for cornerstone clients runs $30,000. Most firms wait four months for a build like this. You can write the one payment and own it outright, or put $3,000 down and grow into it.
Day 1 to 3
Strategy, structure, copy locked. You see wireframes by day 3.
Day 4 to 9
Custom design. Claude-powered build. SEO foundation. Mobile first. Speed tuned.
Day 10 to 11
QA. Launch. Live in 11 business days.
On Lease To Own there is no big upfront build check. $3,000 down and the build starts.
Finish the term and the site and the code files are yours.
08
Daily Social. Real Content.Not AI Slop.
Most agencies post twice a week and call it social. Then they hand the content calendar to ChatGPT and ship 500-word blog posts nobody reads. That is not what you are getting here.
Daily Social, Every Day
- Google Business Profile: a post every day
- Facebook: a post every day
- Instagram: a post every day
- Around 1,095 custom posts a year across three platforms
- Concepts, copy, design, posting. All us.
- LinkedIn available as an add-on
What daily actually does: GBP posts feed local SEO. Facebook keeps your firm top of mind in the community. Instagram is where the under-40 client first sees you. Every day, on every channel. Compounds.
2 Interactive Blogs A Month
- 24 interactive content pieces a year
- PI Settlement Calculator
- Statute Of Limitations By State (lookup tool)
- How To Document A Crash Scene (decision tree)
- Do I Have A Case quiz
- Pain And Suffering Multiplier
What interactive actually does: A normal blog post sits on the internet hoping to rank. An interactive blog post captures leads, gets shared, and gets quoted by AI search. We already run pieces like this on our own site. See Get More Calls and Rank On ChatGPT.
“ChatGPT does not cite generic blog posts. It cites tools and guides that answer the question better than anything else on the internet. So that is what we build.”Pete
09
What We Do Not Do.Be Glad We Are Telling You.
Paid ads are not in the monthly. We are upfront about it. Here is why.
1
Different Game, Different Budget.
A PI ad budget can swing from $5,000 a month to $50,000 a month depending on the market. Bundling that into a flat rate would mean overcharging some firms and undercharging others. Neither is fair.
2
Your Ad Account, Your Data.
Ads should run in your Google Ads account, on your card, with your data. Not behind an agency wall. You own the spend. You own the history.
3
We Still Advise On Strategy.
Pete is Google Certified every year since the program started. He will tell you what to bid on, what to skip, and where the wasted spend is. The strategy is in. The buy is yours.
Want ads run for you? We have add-on plans. Not part of this bundle.
10
Three Years. Three Options.One Obvious Answer.
Pull out a calculator. Or look at this table. Same answer.
| Option | Year 1 | Year 2 | Year 3 | 3-Year Total |
|---|---|---|---|---|
| 🟢 Lease To Own | $15,000 | $12,000 | $12,000 | $39,000 |
| 🟢 Own It OutrightSite only. Services optional after 60 days. | $30,000 | $0 | $0 | $30,000 |
| 🟡 4-Vendor Stack | $56,700 | $49,200 | $49,200 | $155,100 |
| 🔴 In-House Team (loaded) | $422,500 | $422,500 | $422,500 | $1,267,500 |
- • 4-vendor totals include the $7,500 upfront site build in year 1.
- • In-house totals include 30% load for benefits, taxes, and tools.
- • Lease To Own is $3,000 down plus 36 payments of $1,000. Search, AI, content, support, and security are included for the whole term.
- • Own It Outright is the site and the code files. Search, AI, content, and support are included for the first 60 days, and are optional after that.
On Lease To Own you save around $116,100 over 3 years vs the vendor stack. Around $1.23 million vs the in-house team.
Take A Test Drive11
One Price.One Decision.
Lease it and grow into it, or buy it outright. Either way, search, AI, content, support, and security come with it, and you see it live as a working demo before you pay.
Lease To Own
$3,000 down
Then $1,000/month. 36 payments. $39,000 total.
We host it, support it, rank it, and keep it running
- Custom Claude-powered website
- Hosting and site management
- Web updates on demand
- Up to 4 dev hours a month
- Ongoing SEO
- Daily social posts on GBP, Facebook, Instagram
- 2 interactive blog posts a month
- Maintenance and tech support
- Direct line to the team that built it
- We hold the code during the term. Finish the term and the site and the code files are yours
- Live in 11 business days
Not included: Paid ad spend. Runs on your account. Strategy advice included.
Take A Test DriveDown payment credited toward buyout if you purchase later.Full Ownership
Own It Outright
$30,000 flat
One payment to own it outright. The site and the code files are yours, host it anywhere.
One payment and the build is yours
- Full ownership. The site and the code files transfer to you
- Host it anywhere you want
- SEO, AI, content, and support included for the first 60 days, then an optional support package
- Lease-to-own down payment credits toward the buyout
- Covers most sites up to 50 pages
- Live in 11 business days
Not included: Paid ad spend. Runs on your account. Strategy advice included.
Take A Test DriveSearch, AI, content, and support are included for the first 60 days.12
PI Lawyer Marketing FAQ.Straight Answers. No BS.
Two ways to own it. Lease to own is $3,000 down, then $1,000 a month. 36 payments, $39,000 total. Or own it outright at $30,000 flat. One payment to own it outright. Search, AI, content, support, and security come with both.
Lease To Own spreads it out and we run everything for the whole term. Hosting, support, SEO, AI, content, changes, and security are all included, every month. Own It Outright is one payment of $30,000. The site and the code files are yours up front and you can host it anywhere. Search, AI, content, and support are included for the first 60 days. Lease down payments credit toward the buyout if you switch later.
On Lease To Own we hold the code and the website for the length of the term. When the final payment clears, the website and its code files transfer to you and you can host it with any provider. On a buyout, that same ownership transfers up front. On both, we keep the copyright to the written copy, the blog content, and the design. That is spelled out in the Terms.
You pay out the remaining balance and it is yours that day. Example: you are 18 payments in, so you owe $1,000 times the 18 remaining payments, which is $18,000 to own the site outright. Your down payment and everything you have already paid counts.
The website and its code files are yours. You can host it anywhere you want. Continued SEO, maintenance, hosting, and support are optional at that point and available at a reduced rate.
A freelancer ships you a calendar of stock photos and AI captions. We ship daily posts written for PI search intent, designed for your firm, posted to Google Business Profile so it actually moves local SEO. Different game. Different result.
A page with a tool on it. A settlement range calculator. A decision tree that asks were you on the clock, was there a witness, did you call the police. A Do I Have A Case quiz. Built to capture leads and to get cited by ChatGPT. See Get More Calls on our guides page for an example.
Because we wrote the tools. We host the sites. We run the SEO, social, and content on the same team. No vendor markup. No four sets of overhead. We are the source.
We are not promising case volume. We are promising the marketing infrastructure that produces it. The intake, the calls, the case sign-up rate, that is your team. We give them better leads.
Code cleanup. Performance tuning. Security patches. Plugin and framework updates. Schema work. Small feature builds. Anything that does not require a separate project scope. Bigger builds are quoted separately. Most firms never hit the ceiling.
Pete has been Google Certified every year since the program started in the early 2000s.
13
Stop Renting Half A Solution.Own The Whole Thing.
Day 1
You sign. We start. Site build kicks off.
Day 11
Site is live. SEO is running. Social is posting daily.
Day 30
Phone is ringing differently than it did last month.
Take A Test Drive
See it live as a working demo before you pay. You tell us your market. We tell you what we would do.
1,000+
Markets Owned. Ranked, Tracked, Cashing In.
11
Business Days From Signed To Live.
17 Years.
One Obsession.
Your Firm Should Look This Good.Go Drive One.
See a real site, built for a real firm, running live. Then decide.
Take a Test Drive