Edging out the competition and growing your bottom line is much easier with an online presence. Over the past few decades, the role of digital marketing has become increasingly important for small business owners. Most entrepreneurs realize that the overwhelming majority of modern consumers use the Internet to find new products/services.
According to a recent study, over 95% of the small businesses in America intend on increasing digital marketing spending in the coming year. If you are ramping up your digital marketing spending, making sure your budget is allocated to the right strategies is important. Here are some important digital marketing tips that can help you expand your online reach and attract attention from modern consumers.
Why Digital Marketing is a Worthy Investment
Some business owners fail to realize the value of digital marketing campaigns. When handled successfully, digital marketing can help you with things like:
- Audience targeting and segmentation
- The ability to reach a global audience
- The collection of consumer data
- Better online visibility
- Improved communication between you and your target demographic
Now that you know about the benefits of investing in digital marketing, we will cover some tips to help you optimize your campaigns for success.
The Power of Content Personalization
The ability to tailor website content to fit an individual user’s preferences and characteristics is known as content personalization. Before you can figure out what certain parts of your audience want, you need to work on collecting data. Collecting data on the people that visit your website is extremely helpful. This information should include things like where website visitors are located and how they found out about your website.
You can also gather information on your social media followers and use it to develop user profiles. Once you have user profiles in hand, you can start to develop content for different parts of your audience. By investing in content personalization, you can do things like:
- Make relevant offers to consumers
- Improve your lead nurturing abilities
- Enhance brand affinity
- Reduce customer turnover rates
- Optimize your calls to action
While building user profiles is time-consuming, it is worth the effort invested. The average consumer loves the feeling that the brands they engage with know who they are.
Mobile-Friendly Content is a Must
Billions of people around the world use mobile devices to access the Internet. As a business owner, one of the main concerns you should have is that your content reaches mobile users. Businesses that overlook the importance of mobile-friendly content tend to alienate a large portion of their audience.
If you want to create content that mobile users will love, then you need to consider:
- Use short titles
- Strengthen your introductions
- Add videos/images to your blog content
- Provide a summary of the content at the top of the page
- High contrast colors are a good idea
- Strategically placing your calls to action
By making the content on your website mobile-friendly, you can attract more sales leads.
Compelling Content Can Make Your Website More Popular
A well-written blog can help your business appear trustworthy and knowledgeable in the eyes of a potential customer. All too often, business owners make the mistake of publishing content that isn’t related to their industry. Doing this can negativity impact your ability to position yourself as an industry-leader.
If you want to let potential customers know how trustworthy your business is, then you need to realize how important compelling industry-related content is. Compelling blogs usually feature elements like:
- Short paragraphs
- A scannable page structure
- Popular and industry-specific keywords
- Easy to understand language
- Attention-grabbing headlines
- Informative introductions
Creating great blog content is harder than most business owners realize. If you don’t feel like you have the time or ability needed to craft this content on your own, hiring a digital marketing agency to help out is a wise move.
Make Your Website Irresistible to Google
Driving traffic to a website is hard work. If you want to drive organic traffic to your domain, then you need to realize the importance of search engine optimization (SEO). The term SEO is used to describe a set of practices created to improve the positioning of a website on popular search engines like Google. When a consumer enters a query related to your industry into the Google search, you need to make sure your website is on the first page of results.
Achieving this goal will require the implementation of things like:
- Internal links to existing content
- Creating high-quality blogs
- Keyword-optimized images
- Improving page load speeds
- Responsive web design
With these elements in place, you can attract attention from both Google and modern consumers.
Work On Building a Social Media Presence
As a business owner, you need to work on developing a presence on platforms that your target audience uses. Over 4.6 billion people around the world use social media to stay connected to friends, family members and the brands they use. If you want to take your online brand to the next level, then you need to realize the benefits of building a social media presence.
Building a social media presence will require you to do things like:
- Being consistent with brand graphics and messaging
- Use visual content like infographics to engage with your followers
- Develop and stick to a posting schedule
- Cross-promote your content on all social media channels
- Put social share buttons on all of your website content
- Host contests and giveaways on social media
Ideally, you want to work on keeping your brand fresh in the minds of consumers. Regularly posting informative and entertaining content on social media is a great way to boost brand visibility.
Create a Google My Business Listing
If your main goal as a business owner is to attract attention from consumers in your local area, then you can’t deny the importance of using Google My Business. Google created this free online business listing service to help consumers and business owners find each other.
Once you claim your business listing on Google My Business, you need to optimize it by:
- Add correct business hours
- Utilize the power of the Posts feature
- Provide consumers with a virtual tour of your business
- Make sure your business is listed in the right category
- Upload plenty of photographs
- Ask satisfied customers for reviews
- Respond to consumer reviews
Adequately optimizing your Google My Business profile can help you generate more high-value sales leads.
Growing your business and increasing your online visibility will be much easier if you follow the advice in this article. If you need assistance devising marketing campaigns or creating content, Small Business SEO is here to help.