The average business owner is fully aware of the benefits of having a website. Once you have a website in place, driving traffic to it should be your top priority. Did you realize that putting a blog section on your existing website can boost traffic by over 400 percent? The key to driving more traffic and boosting conversions with blog content is choosing the right topics to cover.
Figuring out what type of blog content your audience responds to will be easier over time as you monitor metrics like bounce rate and page traffic. Below are some types of blogs that are extremely popular with online consumers.
Consumers Love Listicles
When conducting an online search, most people want to find the information they seek in an easy-to-scan format. This is why many people click on listicle-type blogs when in need of information in a hurry. There are multiple studies showing that listicle blog content receives up to four times more traffic than regular blogs posts. Blog content with a list-type headline also gets 36% more clicks.
This content is usually formatted as a numbered list and features informative sub-headings. Listicles are a great way to take a complex subject and break it down to its most basic form. If you are trying to inform your audience, there is no denying the power that listicle blogs have.
The Power of How-To Blog Content
Since the dawn of the Internet, people from all over the world have consumed tons of information about a number of different subjects. Modern consumers have more access to information than ever before and use this information to take on DIY projects, diagnose ailments and make decisions regarding what products to purchase. Over 80% of the searches performed on Google are for tutorials and how-to content.
The goal of a how-to blog is to help consumers solve a problem or learn a new skill. Posting how-to posts not only informs your audience it can also help you position yourself as an industry leader. If you want to make these types of blog posts more popular, be sure to include tons of visuals to help the reader. With these images, you can enrich your content and make it more appealing to the masses.
In-Depth Interviews and Boosting Conversions
Humanizing your brand is crucial when trying to expand your reach and grow your customer base. One of the best ways to show consumers the human side of your business is by publishing interviews with members of your staff or industry influencers.
An interview with a popular and well-respected industry influencer is a great way to expand the number of quality backlinks this content receives. Using video snippets in these articles is also a good idea if you want to keep readers interested. If the interview is thought-provoking and informative, you should have no problem getting tons of shares on social media, which will drive more traffic to your site and boost conversions.
If you don’t have the time or experience needed to produce the blog content mentioned in this blog, it is time to seek out the help of Small Business SEO.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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