The average American adult spends over five hours a day on their mobile devices. Over the past decade, the amount of Internet traffic generated by people on mobile devices has increased substantially. This means that business owners have to ensure their websites are optimized for mobile users. The mobile-first indexing algorithm used by search engine juggernaut Google pulls the mobile version of a website when assigning it a rank on results pages.
If you want to get your website to the top of Google, then you have to realize the importance of mobile users and the power they wield. Investing in mobile marketing campaigns is a great way to appeal to these users and make them actual customers. Below is some important information about mobile marketing and how to use it to your advantage.
What is Mobile Marketing?
Mobile marketing is a multi-channel digital strategy aimed at reaching an expansive audience of people using their smartphones and other mobile devices to access the Internet. In most cases, mobile marketing campaigns use various tools to reach mobile device users. Reaching mobile users will require you to use methods like:
- SMS/MMS
- Mobile apps
- Mobile-optimized websites
When structured and implemented correctly, mobile marketing campaigns allow you to increase demand for products/services and increase brand awareness. The number of mobile Internet users is only expected to grow in the coming years, which is why now is the time to start investing in mobile marketing campaigns.
How to Create Mobile Marketing Campaigns That Get Results
Now that you know more about what mobile marketing is, you need to start detailing your approach to reaching mobile users. The first thing you need to get in place when trying to appeal to mobile users is a responsive website. If your website isn’t responsive, mobile users will have a difficult time reading your content and viewing the images of your products/services.
Build a Brand App
If you are running an eCommerce website, then you have to make buying your products easier for mobile users. While a responsive website is a step in the right direction, you need to do more to reinforce your brand. A well-designed mobile app can provide mobile users with a great branded experience.
Allowing mobile users to order products straight from this app can help improve profitability. You also need to use push notifications to inform mobile users about upcoming sales.
Don’t Forget About Social Media
Did you realize that 90% of mobile users are active on at least one social media platform? If you want to reach a larger mobile audience, then you need to realize how important developing a social media presence is. By creating profiles on popular social media platforms and posting new content on a regular basis, you can inform the masses about your business and the products/services it offers.
If you want to engage with mobile users, then put the tips in this article to use.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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