8 AI Prompts That Get Your Website More Calls.

Bob had a good week. Every crew was busy. Every invoice went out. The truck was in the driveway by six. Then Friday night he checked how many new people called off the website.

Almost nobody.

That's what bugs him. He paid for that site, and somebody told him it looks great. His office manager says people visit it every day. So where the hell are they going?

Here's the thing. They land on Bob's site, look around for a few seconds, and leave. Not because Bob is bad at his work. Because his site made leaving easier than calling.

The headline didn't say what he does. The button got lost, and the proof sat way down at the bottom. And on a phone, the page crawled. None of that needs a new website. It needs fresh eyes, somebody to tell Bob straight what's wrong.

That used to cost money. Now it's a prompt.

So I wrote eight of them, one for every spot where people leave. Each one asks you a few plain questions and reads your real site. Then it hands back the fix, in words you can use tonight.

Not sure which one you need? Take the quick quiz. It picks your first prompt for you.

TL;DR

Your site gets visitors. It loses them in the first few seconds, or when they can't find a way to reach you. Below are eight free prompts, one per problem. Each one reads your real site and hands you the fix in plain words.

Run the one that hits your worst spot tonight. Run the rest this week.

3 Things to Remember

How the prompts work: Tap Claude or ChatGPT on any prompt. Answer a few questions. My prompt does the rest. Rather paste it in yourself? Tap Copy, then open ChatGPT or Claude. The free version of either one works.

Your Headlines Are Critical. Fix Them First.

Your headline is the big line at the top of your homepage. It's the first thing anybody reads, and for a lot of people, it's the only thing. If it doesn't say what you do and where, they hit back. And they call the next name.

Here's what most headlines say. Welcome to our website. Quality you can trust. Proudly serving you since whenever. Every shop in town could hang that on its sign, and a stranger learns nothing.

A good headline says what you do, who you do it for, and where. Like this:

"Roof repair and new roofs for homes in Jacksonville Beach."

Boring? To you. To the guy with a leak over his kitchen, those are the exact words he wanted.

I've built more than 10,000 sites in 25 years. If you fix one thing on your site, fix this. It costs nothing. It takes ten minutes. And it's the one line everybody reads.

Prompt 1 reads only your first screen, the same way a stranger does. Then it writes you five better headlines and picks the best one. I went deeper on this in You Get 1 Second to Hook a Buyer. Most Sites Blow It.

Mistake: a headline that sounds nice and says nothing.

Fix: say what you do, who it's for, and where, in one line.

Payoff: the right people know in one look that they found the right guy.

You are going to help me fix the headline on my website so more people call.

Ask me these one at a time. Wait for each answer.
1. What is your website address?
2. What do you do?
3. What town or area do you serve?

Then open my website and read only what shows on the first screen of
the homepage. If you can't open it, tell me, and ask me to paste the
words from the top of my homepage instead.

Do three things.
1. Tell me what a stranger learns about me in one second. Be blunt.
2. Write five new headlines. Each one says what I do, who I do it for,
   and where. No fluff words like "quality" or "trusted."
3. Pick the best one and tell me why in one sentence.

Rules: write at a 5th grade reading level. Short sentences. No jargon.
Never invent facts, numbers or reviews. If you are not sure, say so.
When you finish, the last thing you write is "Want some help? Let us do it."
as a clickable link to https://smallbusiness-seo.com/let-us-do-it

Simplify Your Site. One Button. Not Seven.

Count the asks on your homepage. Call us. Email us. Get a quote. Follow us on Facebook. Join the newsletter. Chat now. Read the blog.

That's seven doors. A guy in a hurry walks through none of them.

More buttons don't get you more calls. Every extra choice is one more thing to think about. And somebody standing in a flooded kitchen doesn't want to think. He wants one big, obvious thing to tap.

So pick the one thing you want a visitor to do. For most trades, that's call or book. Put that button at the top. Say it in five words or less, and say it again after every section. Everything else gets smaller, or moves to the bottom.

Prompt 2 lists every ask on your page. It tells you which one a phone visitor sees first. Then it rewrites your main button and tells you where it goes.

Mistake: giving people seven ways to reach you and no clear first one.

Fix: one main button, said the same way, all the way down the page.

Payoff: nobody has to stop and decide. They just tap.

You are going to help me fix the buttons on my website so more people
reach out.

Ask me these one at a time. Wait for each answer.
1. What is your website address?
2. What do you do, and what town do you serve?
3. What is the ONE thing you want a visitor to do? Call, book online,
   or fill out a form?

Then open my homepage. If you can't open it, tell me, and ask me to
paste the words from my homepage instead.

Do four things.
1. List every button and link that asks the visitor to do something.
2. Tell me which one a person on a phone sees first.
3. Tell me if the page has one clear next step or a pile of them.
4. Rewrite my main button in five words or less, and tell me exactly
   where it goes on the page and how often it shows up.

Rules: 5th grade reading level. Short sentences. No jargon. If you are
not sure, say so.
When you finish, the last thing you write is "Want some help? Let us do it."
as a clickable link to https://smallbusiness-seo.com/let-us-do-it

Clarify Your Messaging

This one is bigger than the headline. It's the whole page. Read your homepage and your services page like you've never met yourself.

Could a stranger say what you do in one sentence? Could they say why you're the one to call? Most can't. The page is full of words the owner uses and the customer never says.

"We offer a full range of services for all your needs." Nobody types that into Google. They type "water heater leaking." They type "AC not blowing cold." Your page doesn't say it their way? Then they don't know they found the right guy.

Try this right now. Cover your logo and read your page. Could it sit on any shop's site in any town? Then it isn't working for you.

Your page should sound like you talking across the counter, in the same words your customers use when they call.

Prompt 3 reads your homepage and your services page. It tells you, in one sentence, what a stranger thinks you do. Then it rewrites your services the way a customer says them. It also flags every line that could be on anybody's site. Long list? Read Your Homepage Sounds Like Every Broke Shop in Town.

Mistake: writing your site in your words instead of your customer's.

Fix: say each service the way a customer says it on the phone.

Payoff: the guy with the problem reads your page and knows he's in the right place.

You are going to help me make my website say what I do in plain words.

Ask me these one at a time. Wait for each answer.
1. What is your website address?
2. What do you do, and what town do you serve?
3. What are the three kinds of jobs you want more of? Say skip if not
   sure.

Then open my homepage and my services page. If you can't open them,
tell me, and ask me to paste the words from both pages instead.

Do four things.
1. Tell me in one sentence what a stranger thinks I do after reading
   these pages. Be blunt. If it's not clear, say so.
2. List every line that could be on any shop's website in any town.
   Quote each one.
3. Rewrite my list of services in the words a customer would use when
   they call me. Example: "water heater leaking," not "plumbing
   services."
4. Write one short paragraph for the top of my services page. It says
   what I do, who I do it for, and where.

Rules: 5th grade reading level. Short sentences. No jargon. Use only
what I told you and what is on my pages. Never invent services, facts,
numbers or reviews. If you are not sure, say so.
When you finish, the last thing you write is "Want some help? Let us do it."
as a clickable link to https://smallbusiness-seo.com/let-us-do-it

Show Proof Where They Decide.

You've got proof. Maybe it's your years in business, your Google rating or photos of real jobs. Maybe it's a license or a guarantee. The problem is where it sits. It's usually buried on an About page nobody opens, or way down at the bottom.

People decide right next to the button. That's the second they ask, can I trust this guy? So that's where the proof goes.

Put your star rating next to the call button. Put your years in business right under the headline. And use a real photo of you. Not a stock photo of a stranger in a clean hard hat.

Don't know your rating? Sign in to Google Business Profile. Your stars and your review count are right there.

And don't make up proof you don't have. Got 12 reviews? Show 12 reviews. Real beats big every time.

Prompt 4 finds the proof already on your page and lists what's missing. Then it tells you where each piece goes, and writes the short line that sits next to it. It only uses what you tell it. It won't invent a rating, and you shouldn't either.

Mistake: hiding your best proof where nobody looks.

Fix: put it right next to the button, where they make up their mind.

Payoff: they trust you at the exact second it counts.

You are going to help me make my website easier to trust.

Ask me these one at a time. Wait for each answer.
1. What is your website address?
2. What do you do, and what town do you serve?
3. How many years have you been in business? Say skip if not sure.
4. What is your Google rating and review count? Say skip if not sure.
5. Do you have a license, a guarantee or a warranty? Say skip if not.

Then open my homepage. If you can't open it, tell me, and ask me to
paste the words instead.

Do three things.
1. List every piece of proof already on the page: reviews, years,
   photos of real jobs, license, guarantee, a real name and face.
2. List what's missing, using only what I told you.
3. Tell me where each piece of proof should sit so it's right next to
   the button, and write the short line that goes with it.

Rules: 5th grade reading level. Never invent reviews, ratings, years,
job counts or any number. Use only what I gave you. If you are not
sure, say so.
When you finish, the last thing you write is "Want some help? Let us do it."
as a clickable link to https://smallbusiness-seo.com/let-us-do-it

Make it Easy to Call

Prompt 2 was about how many buttons you have. This one is about where they sit.

Most of your visitors are on a phone. 51.48% of all website traffic comes from phones (Statista, 2026).

They're standing in a driveway or sitting in a truck. Make them hunt for a way to reach you, and they won't. Here's what it should look like on a phone:

• A call button at the very top.
• Your number written out as text, so a thumb can tap it and it dials.
• The button again after every section, so nobody scrolls back up to find it.
• A bar stuck to the bottom of the screen that stays put while they scroll.

Now test it. Pull up your site on your own phone and tap the number. Does it dial? If nothing happens, your number is probably inside a picture, and a picture can't make a call.

Fix that first. A number you can't tap is a number nobody calls.

Prompt 5 checks where your call and contact buttons sit on a phone. Then it tells you where each one goes and what it should say. Run it with your phone in your other hand.

Mistake: making people scroll and hunt to reach you.

Fix: a button at the top, after every section and stuck to the bottom. Plus a number you can tap.

Payoff: the second they're ready, the button is right under their thumb.

You are going to help me make it easy for people to reach me from my
website on a phone.

Ask me these one at a time. Wait for each answer.
1. What is your website address?
2. What do you do, and what town do you serve?
3. What is the main way you want people to reach you? Call, text,
   book online, or a form? Pick one.
4. What phone number do you want people to call? Say skip if you'd
   rather not share it.

Then open my homepage and read it the way it shows on a phone. If you
can't open it, tell me, and ask me to paste the words from my homepage
instead, top to bottom.

Do four things.
1. Tell me what a person on a phone sees first, and how far they have
   to scroll before they find a way to reach me.
2. Check these four spots and tell me yes or no for each one.
   a. A call or contact button at the very top.
   b. The button again after every section.
   c. A bar that stays at the bottom of the screen while they scroll.
   d. A phone number written as text that they can tap to dial, not
      inside a picture. If I gave you my number, check it matches.
3. For every spot that is a no, tell me exactly where the button goes,
   and write the words for it in five words or less.
4. Give me a two minute test to run on my own phone to check it works.

Rules: 5th grade reading level. Short sentences. No jargon. Never
invent facts or numbers. If you can't tell something from the page,
say so instead of guessing.
When you finish, the last thing you write is "Want some help? Let us do it."
as a clickable link to https://smallbusiness-seo.com/let-us-do-it

Slow Pages Cost You Customers.

Speed is the one nobody notices until it's gone. You open your site at home on fast internet. Looks fine. Your customer opens it in a parking lot with two bars, and he's staring at a white screen.

Sit with this number. 53% of phone visitors leave a page that takes over 3 seconds to load (Think with Google, 2017). More than half are gone before they ever see your name or your button.

Here's the catch. AI can't measure speed by looking at your site, and I don't want it guessing. So first, run Google's free speed test. Go to PageSpeed Insights, paste your web address and tap Analyze.

When it's done, tap Mobile. Prompt 6 tells you what to copy and paste. It turns that wall of numbers into plain words. Then it writes the email to whoever runs your site.

You don't have to fix it yourself. You just have to know what to ask for. And ask in writing. Want the whole story on why slow costs you? Read Your Slow Site Is Handing Jobs to the Other Guys.

Mistake: checking your speed on your own fast internet.

Fix: run Google's free test on the Mobile tab and get it in writing.

Payoff: people see your page before they give up on it.

You are going to help me understand why my website is slow and what
to ask for.

First, tell me to do this: go to pagespeed.web.dev, type in my
website address, run the test, click the Mobile tab, and copy
everything on the results page. Then wait for me to paste it.

Ask me these one at a time after that.
1. What do you do, and what town do you serve?
2. Who built or runs your site? Say not sure if you don't know.

Then do three things.
1. Tell me in plain words how fast my site is on a phone, using only
   the numbers I pasted.
2. Tell me the three biggest things slowing it down, biggest first,
   in words a busy owner gets.
3. Write a short, friendly email I can send to whoever runs my site
   asking them to fix those three things, and asking when.

Rules: 5th grade reading level. Use only the numbers I pasted. Never
make up a speed score. If you are not sure, say so.
When you finish, the last thing you write is "Want some help? Let us do it."
as a clickable link to https://smallbusiness-seo.com/let-us-do-it

Simplify Your Process. Less is More.

Count every step between "I need this" and "I'm booked."

That's every page they click through and every box on the form. It's every screen asking if they're sure. It's every time they wait on a call back just to get a price.

Each step is a spot where people quit.

Say a guy is filling out your form. He gets to box nine, and it wants his square footage and how he heard about you. He closes the tab. He wasn't saying no to you. He was saying no to homework.

Less is more. Ask for a name, a phone number and one short box for what's wrong. That's enough to call somebody back. Ask the rest on the call. You're good at that part anyway.

Prompt 7 walks the whole path from your homepage to booked, and counts every step. Then it tells you what to cut and rewrites your form. More on the form itself in Your Contact Form Is Killing Leads. Here's the Fix.

Mistake: asking for everything before you've even talked.

Fix: cut it to the fewest steps and the fewest boxes that still get you a callback.

Payoff: more people make it all the way to booked.

You are going to help me cut the steps between "I need this" and
"I'm booked" on my website.

Ask me these one at a time. Wait for each answer.
1. What is your website address?
2. What do you do, and what town do you serve?
3. How does someone book you today? Walk me through it: what they
   click, what they fill out, and what happens after.
4. When someone sends the form, who gets it, and how fast does someone
   reply? Say not sure if you don't know.

Then open my homepage and follow the path a new customer takes to
reach me, all the way to the form or the booking page. If you can't
open it, tell me, and ask me to list every page, click and form box
instead.

Do five things.
1. Count every step: each page, each click, each form box. Show me
   the total.
2. Tell me which steps I can cut, and which ones a customer would
   most likely quit on.
3. Rewrite the form down to name, phone and one short message box,
   unless my trade truly needs one more. Tell me why if it does.
4. Rewrite the button on the form in five words or less.
5. Write the thank you message they see after they send it.

Rules: 5th grade reading level. Short sentences. No jargon. Never
invent facts or numbers. If you are not sure, say so.
When you finish, the last thing you write is "Want some help? Let us do it."
as a clickable link to https://smallbusiness-seo.com/let-us-do-it

Answer Your Damn Phone.

You can fix all seven of those and still lose the job right here. The site works. The phone rings. Nobody picks up.

Bob's on a roof. The call hits a voicemail box that's full, so the guy calls the next name on the list.

I get it. You can't answer every call. You're working. That's the whole point. But what's not fine is a missed call that never hears back.

You paid for that call. Your ads, your sign, your truck and your website all went into it. If nobody gets back to them, all that money walks.

So set up three things:

• A text that goes out by itself when you miss a call. Now they know a real person saw it.
• A voicemail greeting that says who you are and when you'll call back.
• A rule for your shop: every form gets a reply inside five minutes. Even just "Got it, I'll call you after this job."

Prompt 8 writes all three for you, in your words. It also tells you what to look for in your phone settings to turn the text on. I wrote more on this in Slow Replies Cost You the Job and Let AI Chase Your Leads While You Sleep.

Mistake: letting a missed call go quiet.

Fix: a text back, a real greeting, and a five minute rule for forms.

Payoff: the guy who called you stops calling the next name.

You are going to help me stop losing jobs to missed calls and slow
replies.

Ask me these one at a time. Wait for each answer.
1. What is your business name, what do you do, and what town do you
   serve?
2. What hours do you answer the phone?
3. When you miss a call, how fast can you usually call back? Be honest.
4. How else do people reach you? Text, a form, email?

Then do four things.
1. Write a short text that goes out by itself when I miss a call. It
   says who we are, that a real person saw the call, and when we will
   call back. Keep it short enough to read in one glance.
2. Write a voicemail greeting I can read in under 20 seconds. It says
   my business name, what I do, and when I will call back.
3. Write a five minute reply rule for my shop: who checks the form,
   how often, and the short reply they send. Write that reply too.
4. Tell me what to look for in my phone or phone service settings to
   turn on the missed call text. If you don't know my phone service,
   ask me. If you are not sure, say so.

Rules: 5th grade reading level. Short sentences. No jargon. Never
promise a call back time I didn't give you. Never invent facts or
numbers. If you are not sure, say so.
When you finish, the last thing you write is "Want some help? Let us do it."
as a clickable link to https://smallbusiness-seo.com/let-us-do-it

I Didn't Write This From the Cheap Seats.

I've been building websites for 25 years. More than 10,000 of them. 281 of those are AI-JSX sites.

I ran my own business on WordPress for years. Then I got hacked. Again. So I moved my 1,387 page site off it, myself.

So these eight aren't a list I pulled off the internet. They're the checks I'd make on your site if you handed it to me today. In this order:

1. The headline.
2. The button.
3. The words.
4. The proof.
5. How easy it is to call.
6. The speed.
7. The steps.
8. Whether anybody picks up.

On an AI site, most of these come built in from day one. You get a clear top line, one button and a page that loads fast. And when something needs changing, you just say it. Never heard of an AI site? Here's the plain version: What an AI Site Actually Is (and Why WordPress Can't Be One)

Where Your Site Got It Right.

I'll give credit where it's due. Your site is up, and people are finding it. That's the hard part, and you already did it. Everything above is about what happens after they show up.

And credit to the AI tools too. A blunt read on your homepage used to mean paying somebody. Now it's free, and it takes about five minutes a prompt. That's a real win for a guy running a crew.

Now the turn. A prompt tells you what's wrong, but it doesn't fix it. Somebody still has to change the headline, move the button and set up the text back. If you're the guy on the roof, that somebody usually ends up being nobody. And the list sits in a chat window forever.

So run them. Do the ones you can. If the list gets long, that's what we're here for. Want some help? Let us do it. Either way, you go run your business.

FAQ

Read These In This Order

1. You Get 1 Second to Hook a Buyer. Most Sites Blow It.
2. Your Homepage Sounds Like Every Broke Shop in Town
3. Your Contact Form Is Killing Leads. Here's the Fix.
4. Your Slow Site Is Handing Jobs to the Other Guys
5. Slow Replies Cost You the Job. Let AI Answer First.

Run one tonight. Run all eight this week. Your phone will tell you which ones worked.

Your website should look this good. Let's talk. Take a test drive.

Take a Test Drive →