Business owners in the United States spend over $79 billion annually on search engine optimization services. Most entrepreneurs view search engine optimization as a worthwhile investment because it allows them to increase the number of sales leads, they receive from their websites. If you want to keep organic traffic flowing to your website, you will have to focus on publishing the right type of content.
Filing your website with the right content is crucial when trying to achieve your business growth goals. Are you curious about what types of content you need to be publishing? If so, check out the information below regarding the types of content search engines like Google absolutely love.
Long Blog Posts Are a Favorite of Search Engines
A number of different elements have to be in place for the blog content on your website to register on the radar of search engines like Google and Bing. While most tech-savvy business owners realize the value of properly chosen keyword phrases, many of them fail to realize that the length of a blog is also important. According to many marketing experts, content that is around 1,200 to 2,000 words seems to perform the best on Google and other search engines.
Once you complete your new long-form blog post, you need to fill it with both inbound and outbound links. These links also help you increase the effectiveness of your posts. However, you need to check the links you put in your blogs frequently to ensure there are no broken links or 301 redirects. Leaving these broken links in your content will actually lower your rank on popular search engines. This is why checking and changing these links when needed is so important.
Interactive Content is a Must For Modern Websites
The people who visit your website want to be informed and entertained. While well-written long-form blogs are a great way to provide information, they aren’t very entertaining. This is why you need to think about using interactive content on your website. This content generally comes in the form of quizzes and surveys. Not only will interactive content provide your audience with entertainment, it can also help you boost visibility on Google and other search engines.
If website visitors are provided with this interactive content, the chances of them staying on your site longer increases substantially. The longer these people stay on your website, the easier it will be to get your domain to the top of search engine results pages. Using tools like Qzzr, EasyPolls and Infogr.am can help you create interactive content your audience will love.
Don’t Forget About Video Content
Videos are also very popular with both consumers and search engines. A well-produced and engaging video has the chance of going viral. If you want to improve the chances of your videos going viral, you need to shorten this content and make it more entertaining. The time and money invested in the production of this content is worth it considering the attention it can help you garner.
If you want to get your website to the top of Google, you need to let the team at Small Business SEO assist you.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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