AI-powered SEO (search engine optimization) is the process of using artificial intelligence to help guide the SEO of a website or web page to achieve better rankings and more organic traffic. Also, AI can help with writing content, SERP (search engine results pages) analysis, keyword research, SEO content marketing, and more.
In the past few years, businesses have used AI in virtually every industry in several ways. One of the newest offerings of AI is to create content for a business’s social media page or website. Usually, this content is optimized for search engines and can be used for creating blogs, articles, tweets, and more.
Here, you can learn more about using AI search tools and how it can be a viable resource if you are trying to learn how to boost SEO for your site. If you need assistance, you can also turn to our team of professionals and take advantage of our affordable SEO for small businesses.
Artificial Intelligence (AI) Defined
Artificial Intelligence is an innovative technology that can solve problems and make decisions using machines. AI was first used in computers. In this aspect, it created machine learning.
Machine learning is when an algorithm learns how to complete a task without being fully programmed.
The potential of artificial intelligence is unknown. It can help with countless tasks, such as image recognition, natural language processing, machine translation, and speech recognition.
Are you unsure if using AI search tools is really a worthwhile investment? If so, you aren’t alone. There are still many skeptics about this technology; however, when you consider some facts, you will see that it has merit. For example, consider the following:
- Approximately 30% of people currently using AI have stated they saw a six to 10% increase in overall revenue after implementing the technology into their day-to-day operations.
- In 2019, an estimated 37% of organizations used AI in some way to optimize their business operations.
The Impact of AI on SEO
AI is versatile, and the capabilities of this technology are still being found. While this is true, there are some things that AI can help with when it comes to SEO, which include the following:
- Voice search content discovery
- Automated keyword research
- Site growth and increased traffic
- Automation of SEO workflows
- Automatic content creation and analysis
One of the main ways that AI is impacting SEO is by helping to automate the process of optimizing and managing various digital marketing activities. Examples include content creation, increased traffic, keyword research, site growth, workflow automation, and content analysis.
With AI search tools becoming more commonplace, digital marketers can work with precision, speed, and accuracy while increasing SEO productivity.
Here, you can learn more about what AI is today and how it has (and will) impact the mar-tech industry.
Understanding AI-Driven Content Creation
You have likely heard of AI-driven content creation; however, do you understand what it is? Auto-generated content is created via machine learning, natural language generation, or artificial intelligence. It is believed that this type of content strategy is the future. Using it will allow businesses and brands to optimize the entire content creation, optimization, and delivery process and ensure that personalized and relevant content and media is delivered. It also helps content writers complete their work faster when utilized to its full potential.
AI and GPT-3 have come far in recent years. The way writers create content for online purposes has been transformed.
When AI is used for content, it can work as an article or blog post generator. It can also help with tasks like answering questions, writing page meta titles, conducting research, writing meta descriptions, creating featured snippets, completing sentences, and writing paragraphs.
Creating and Optimizing SEO Content with AI-Technology
AI is a beneficial tool for the publishing industry, and the benefits go beyond automation. With AI, it is possible to optimize content faster and more effectively.
You can use AI tools for the entire SEO content strategy. This includes all the following:
- Meta tag and title generation
- Outline generation
- Content generation
- Correcting sentences
- Translations (if needed)
- Rewriting paragraphs for force keyword inclusion
- Content analysis
- Paragraph generation with keywords
- Semantic content analysis
- Understanding user intent
- Text generation
As you can see, AI offers a lot of potential if you search for how to boost SEO for your site or blog.
Steps for Using AI for SEO Content Generation
When it comes to using AI for SEO content generation, you should know what to do. There are a few steps that can help you get started.
Find the Right AI for SEO Software
Before using AI software for SEO content generation, you must find the right application. You can find an array of AI tools; however, only a handful specializes in content generation.
With the right tool, you can assess the SEO of various content topics and existing pages while offering actionable recommendations for keyword targeting, SEO, and more. You need to look into the features of the tools you are considering to determine how new or reoptimized content will perform.
It does not matter what AI application you choose, but make sure you research the options and total cost of the AI software. Finding a robust and reliable platform that can track and record your results is important. If you choose the first application you find, you may not get the best results. Take time to research the options before spending money on an AI solution.
Select the Content Topics You Want to Focus On
After finding your AI application, it can be used for SEO content. Usually, AI is used for creating new content; however, it is possible to reoptimize old content with this technology.
If you are using the software to create new content, the first step should be to research topics and keywords. Focus on your services, products, business, or industry issues. For example, if you offer lawn care services, you should refrain from writing content on cooking classes.
Once you have your topics and keywords compiled, it is time to use AI to create SEO content.
Have Your Topics Analyzed
All AI applications are different. This means the process of submitting topics and keywords varies. In most situations, your application can provide instructions or a walkthrough to use the software. Your chosen provider may handle the submission process and deliver the results to a designated person or group.
Details related to your AI platform can vary, too. It is important to understand how it works to make the most of what it offers.
Review the SEO Data Provided by the AI Software
The next step is to review the SEO data provided by the AI software. The team that oversees your SEO efforts and marketing needs to review the report. They should review the data for concerns, questions, or errors.
At this point, the recommendations can be sent to content writers. Based on your business, a different process may be followed. If you have content writers in different departments, it may be necessary to report to them.
It is possible to explain some SEO basics, like keyword stuffing and keywords. This ensures that the content meets SEO standards and brand guidelines. If you use a third party for writing services, be sure they use your report.
You can use our affordable SEO for small businesses to ensure that you get high-quality, SEO-optimized content for your site. We will utilize the report and ensure that the content delivered meets all the requirements.
You can begin creating AI-powered content when your writing team is on board. It does not matter what type of content you create; you should ensure a few things:
- References your report recommendations
- Uses the targeted keywords
- Meets the brand standards
While using AI technology to create content, someone must proofread it. While writing and publishing content right away is faster, you may end up sharing content with grammar errors or other problems. You need to avoid the temptation to skip this step. Make sure all content is proofread and edited. At this point, you can publish the content and likely see a boost in traffic and results.
Content Refresh with AI Technology
You likely have old posts and content that could benefit from a refresh. You can use AI search tools to provide this. As a result, you can reuse previously published content, making it even better.
Let Us Help With SEO Content Powered by AI Search Tools
When new technology is introduced in the marketing and content creation world, it can be confusing and overwhelming. We are here to help simplify the process of using this technology for your business or brand.
At Small Business SEO, we offer affordable SEO for small businesses and will ensure you get the desired results. Please don’t wait to call us. We offer a free initial consultation and can discuss your current content strategy and the goals you have.
We have the answers if you want to know how to boost SEO for your website or blog.