Most business owners are constantly looking for ways to edge out the competition. Staying on the cutting edge of digital marketing is crucial when trying to accomplish this goal. Knowing what digital marketing strategies to invest in can help you generate more leads and rank higher on search engines like Google. 

Nearly 75 percent of search engine users will never go past the first page of results. If you want to get to the first page of search results, you have to realize the importance of search engine optimization (SEO). Below are some reasons why SEO is more important than ever for small business owners. 

Organic Search Still Rules the Internet

The biggest search engine in the world Google processes over 40,000 consumer searches a second. When modern consumers need to find answers to a question or new products/services, Google is the first place they go. Website traffic that is generated from unpaid sources, like search engines, is referred to as organic. Organic website traffic is far higher than traffic generated with the help of paid search tools like Google Ads. 

If you want to increase the amount of organic website traffic you receive, then using proven SEO tactics is crucial. Implementing the right keywords, creating high-quality content and providing a great user experience are all methods you can use to drive more organic traffic to your website. 

Great Content and Popular Keywords Equal Better Online Visibility

There are well over one billion websites currently in operation. The websites that have a higher level of online visibility fare much better and generally generate more sales leads. If improving onsite visibility is your top concern, then you can’t underestimate the importance of using popular keywords in your content. Not only should you target popular industry-specific keywords, you also need to target the synonyms of these keywords. 

The Google algorithm is extremely advanced, which means it will provide search results based on a user’s keywords and their synonyms. Developing high-quality content is also crucial if you want to improve your online presence. Google loves long-form content of around 2,000 words or more. If you don’t feel comfortable creating long-form content for your website, then outsourcing this important task to professionals is a wise move. 

Boost Customer Loyalty and Company Credibility 

The Google algorithm considers a number of factors when crawling and ranking a new website. One of the best ways to make a positive impression on both Google and consumers is by showcasing your good reputation. Incorporating positive customer reviews into your website homepage design is a great idea. If you get on the first page of Google, you will have an easier time convincing potential customers of your company’s legitimacy. 

Establishing trust with consumers will help you turn website visitors into paying customers. The first step in improving your company’s online credibility is abiding by tried and true SEO principles. 

There is no denying just how important SEO still is for modern business owners.