Millions of consumers use search engines to find information about a variety of different topics. Popular search engines like Google process billions of search queries on a daily basis. If you are like most business owners, your main goal with your search engine optimization efforts is moving your website to the first page of results a consumer receives.
When trying to drive traffic to a business website, you have two main options: paid and organic search campaigns. Both of these approaches have value, but organic search is far less expensive. The following are some things you need to know about organic website traffic.
The Definition of Organic Traffic
Most business owners have heard the term organic traffic thrown around by marketing professionals. While you may have heard this term, you may have problems defining exactly what it means. Basically, organic traffic is a term used to describe the website traffic that is generated by unpaid methods. When a consumer searches for topics related to your industry, your website should show up in the search results.
If they aren’t, this can be an indication that your content is not optimized properly. Over 53% of all website traffic comes from organic search. This is why you have to focus on using tried and true optimization techniques to improve the rank your website has in certain search queries.
The Importance of Organic Traffic
When generating more organic traffic to your website, you can rest assured that you are attracting real consumers. People that are visiting the blog content or landing pages on your website will be interested in the primary keywords used to optimize the content.
Paid traffic poses a higher risk of getting clicks and visits from bots and virtual machines. With the right mix of paid and organic traffic, you can generate more leads with ease.
How To Improve Organic Website Traffic
The first step in improving organic traffic is optimizing your website content with the right keywords. You also need to make sure this content is easy to scan and packed with useful information. Testing your website’s loading speed should also be high on your list of priorities. The Google algorithm considers a variety of factors when ranking a website. If your website is slow to load, it can put you at a disadvantage when trying to rank higher on search engine results pages.
A mobile-friendly website is also crucial when trying to improve organic traffic numbers. The mobile-first indexing rules used by Google have placed a priority on the website experience experienced provided to users of mobile devices. If your website is not responsive, you will have a hard time generating more organic traffic. Allowing professionals to audit your website will help you see where changes need to be made.
Are you having a hard time increasing the amount of traffic your business website receives? If so, it is time to think about reaching out for professional help. Small Business SEO can help you achieve your marketing goals.