Has your budget for content promotion been slashed? Did you never have one? Was your original goal to give all your content – e-books, blogs, videos, articles, etc. – the very best chance to perform before deciding what to invest money into?
Regardless of the reason, you can use the information found below to help your audience find the content you have created without spending more than your time.
Plan for More Traffic
If you want ears or eyes on your work before you actually create it, you need to consider how you can help people actually find it. While it is easy to relegate plans for traffic to the promoting stage of the marketing cycle, the problem is, if you delay this too much, promotion may turn into an afterthought.
During the planning phase, figure out how and where you will get people to your content. At this point, most of the work you do will involve the use of SEO, but your plan will likely use a combination of personal outreach, newsletters, email alerts, social promotion, SEO, and more.
Consider the Search Intent
A crucial step in your planning phase is to try to put yourself in the shoes of your readers. What types of questions might they have about the topic you want or plan to cover? How would these questions be phrased? What type of content are they searching for (navigational, transactional, informational)?
Optimizing your content for search intent is all about providing the best answer the precise way that your target customer wants it. Put simply, you must meet your customer’s needs and win their hearts.
If you want to put this into action, take a few minutes to brainstorm the questions you think potential customers may have. This will let you know what to focus on when creating your content.
Optimize All Your Content for Search
Be sure to apply all the research you did while you are planning your content. You have likely already found a lot of information on how to do this, but here is a quick overview.
Make sure to use the proper phrases, terms, and questions in each of the following:
- Title of the page
- Meta description
- Each headline
- Heading tags
- Image metadata
Make sure you are optimizing the descriptions and titles for your videos, as well.
Seek Help with Your Traffic Generating Efforts
When it comes to generating more traffic to your website, be sure to keep the tips and information here in mind. However, if you are not sure you can utilize the tips here on your own, it is best to get help from the professionals. They will be able to evaluate your current efforts and make changes or adjustments, as needed, to improve the lead generation success your business and website achieve. Remember, if you do not take action, your competition may begin to get all the new leads your business deserves.