Small business owners work very hard to maintain a competitive edge. One of the best ways to get a leg up over the competition is by hiring an SEO expert to optimize your website. Optimizing a website for search engine success will allow you to unlock lots of new sales leads.
Approximately 63 percent of businesses in the United States invest in search engine optimization. The biggest mistake you can make when trying to improve your Google rank is taking on the world involved in search engine optimization alone.
If you don’t have the right tools, experience, and lots of time to invest, having search engine success on your own will be nearly impossible. When the time comes to hire an SEO expert, you will notice some of the signs covered below.
1. You Have No Idea About The Latest SEO Trends
Continually generating leads with the help of SEO is a lot harder than it seems. The world of SEO is constantly changing. Failing to keep up with these changes can lead to the use of outdated or ineffective strategies. If the bulk of your marketing budget is spent on ineffective SEO methods, you will be unable to get a good return on your investment.
This is why working with an SEO expert knowledgeable of current marketing trends is imperative. Some of the most recent trends in the world of SEO include:
Using popular and current SEO tactics will help you better engage with your target demographic. Keeping up with these trends in SEO will also make your website more desirable to search engines like Google, which will help you rank higher.
2. You Know Very Little About Your Customers
When attempting to put together a search results page, Google will look for content that aligns with user intent. The words used by a search engine user tell the Google algorithm a lot about the type of results they want to find. If the content on your website doesn’t match user search queries, you will have a difficult time moving up the search engine ladder.
Many business owners develop new content without considering user intent. This generally leads to the development of content that isn’t helpful and will not rank well on search engines. If you are tired of developing content that never gets any attention, it is time to seek out the help of an SEO expert.
As you start to meet with agencies and assess the SEO pricing plans offered by each one, be sure to find out more about their knowledge of user intent. Ideally, you want to work with an agency that has proven its ability to develop content based on user intent for past clients.
3. Website Sales Leads Are Non-Existent
A business website or online store should be a lead-generating machine. If a website is constructed properly and features the right type of content, it is only a matter of time before it starts to generate leads. However, if you own a website that has been functional for years and has produced very few leads, there is definitely something wrong.
The lack of online leads is usually due to a number of SEO and web design mistakes made by inexperienced business owners. These mistakes include things like:
An outdated or unresponsive design
The lack of a value proposition
No strategy to drive organic traffic to the website
New content isn’t being produced
Content lacks engagement
An SEO expert can make small changes to your website that make a big difference in the number of leads it generates.
4. An Outdated Website Design
A website is one of the most important digital assets a business owner can have in their possession. Some business owners think that a website is something they can set and forget. In reality, the average website will undergo many changes as time passes. Failing to alter a website to reflect SEO trends and user sensibilities can be extremely problematic.
Nearly 40 percent of consumers will leave a website if it looks outdated or cluttered. Rather than running potential customers off with an outdated website design, you need to make some changes. Finding and fixing outdated portions of your website will be much easier with the help of an SEO expert.
An expert can update current SEO tactics, alter outdated or incorrect content and improve user experience. Once an SEO expert is done updating your website, you will notice a definite change in the number of leads it generates.
5. Your Website Isn’t Generating Traffic
The money invested in having a professional website created is worth it if the domain in question receives a lot of traffic. Inexperienced business owners think that all they have to do is launch a new website to start generating traffic. There are millions of websites on the Internet, which means you have to find ways to make your domain stand out.
Problems that prohibit a website from generating traffic include:
Bad user experience
Slow page load speeds
Low-quality content
The use of unpopular or irrelevant keywords
Weak backlinks
The longer these problems persist, the harder it will be to drive organic traffic to your website. When you hire An SEO expert, they will be able to help identify and correct issues that could be holding you back. With their help, you can drive more traffic to your website and increase the number of leads it generates in no time.
6. Google Ranking Issues
Ranking high on popular search engines like Google can unlock a number of benefits for your small business. Websites on the first page of Google receive more traffic and are viewed as trustworthy by most consumers. If you just can’t get your website on the first page of Google, you probably make several SEO mistakes.
These mistakes typically include the use of too many highly competitive keywords, poorly written titles/meta descriptions, and slow server response times. Until these problems are addressed, you will be unable to break onto the first page of Google search or maps. Instead of trying to fix these complex issues on your own, you need to hire a trusted SEO expert for help.
7. Problems with Your Google Business Listing
If your main goal is to attract attention from local consumers, then your SEO strategy needs to reflect this. An optimized Google Business listing is a crucial component of a successful local SEO strategy. These listings are designed to help business owners provide useful information to people in their areas.
Your listing should include information like:
A link to your website
Business hours
Directions to your physical location
Customer reviews
Some business owners make the mistake of leaving their Google Business profile incomplete. Making this mistake will heavily affect your ability to generate local website traffic. The first thing an SEO expert will do when hired by your business is to complete your Google Business listing. They will also work with you to get positive customer reviews on this profile.
With a large number of positive reviews on this important online listing, you can establish trust with potential customers. Any negative reviews that are left on your profile, responding to them quickly and respectfully will show how attentive your business is.
8. The Absence of Fresh Content
Being inconsistent with creating, publishing, and sharing your content can be disastrous. When new content is created and published on your website, Google will crawl it. This will help to keep your website on the radar of the most powerful search engine on Earth.
However, if you aren’t publishing new content, your competitors will start to gain the upper hand. If you don’t have the time or experience needed to create and publish new content, you need to leave this important job to an SEO expert.
How To Hire The Right SEO Expert
As you search for the right SEO expert, you will notice that not every agency is the same. Seeking out organic SEO pricing from a few different agencies is the first thing you should do. When comparing SEO companies, you need to beware of red flags. Some agencies try to increase pricing based on made-up factors like:
The credibility of your existing website
Level of competition
Keyword ranking difficult
Your target market
Agencies that charge for these things are usually staffed with really great salespeople. The main goal of these salespeople is to get your business to spend tons of money on marketing campaigns that won’t provide results. Rather than spending money with one of these predatory marketing agencies, you need to check out these Kick Ass SEO packages.
Look for SEO packages that require no contract so you can cancel anytime. With these packages, you should get things like keyword analysis, competitor analysis, and monthly reporting. When you hire the SEO experts at Small Business SEO, we will work hard to drive more organic traffic to your website with the use of proven SEO tactics.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.