website trafficBusiness owners have an extensive toolkit of methods to boost the number of people visiting their websites. These methods, which help to increase website traffic, are essential for spreading the word about your business and reaching more customers.

One tool that is often overlooked but incredibly helpful is Google Trends. This powerful resource shows what people are searching for on the web, which can guide business owners to make smart decisions about what to put on their websites. By understanding and using Google Trends, businesses can attract more website visitors and grow their customer base.

Keep reading to learn more about driving traffic to your website with the help of Google Trends.

What is Google Trends?

Google Trends is a free online tool developed by Google. It provides data on what people search for on the internet over time. This tool was designed to help everyone – from business owners to casual internet users – understand what’s popular in the online world at any given moment.

This information can be helpful for businesses as it can guide them in creating content that aligns with current public interest, which in turn can help drive more traffic to their websites.

Now that you have learned a bit about Google Trends’ purpose let’s explore the different ways you can utilize this tool to drive traffic to your website.

Optimize for User Interests

Understanding your target audience is the key to driving more traffic to your website. It’s important to know what interests them, what they are searching for, and what kind of content they enjoy. Google Trends can help with this.

This tool shows what people are searching for over time, which can give you a clear idea of your audience’s interests. For example, if you run a health-related business and see that ‘plant-based diets’ are trending, you can create content around this topic. This strategy is a simple yet effective way to attract more visitors to your website.

Remember, the aim is to create content that your audience will find valuable. By doing so, not only will you attract more visitors, but you’ll also keep them coming back for more.

Following Google’s Guidelines for News & Discover Inclusion

Google outlines specific guidelines for including content in News & Discover. Following these can help prevent manual actions that could negatively impact your website traffic.

Here are some key points to consider:

  • Quality of Content: Ensure your content is high-quality, original, and directly beneficial to your audience. It should provide something that other places don’t offer.
  • Transparency: Be honest about who you are and what your website is about. Provide clear information about your business, the authors of your content, and how to contact you.
  • Readability: Make sure your website is easy to read on all devices. This includes clear fonts, colors, and a layout that is easy to navigate.
  • No Deceptive Practices: Do not use tactics that deceive your visitors or make false promises. This includes clickbait headlines or misleading information.
  • No Excessive Ads: Avoid using too many ads on your website, especially if they disrupt the user’s experience or make the content hard to find.

Following these guidelines can help you to include your content in Google News & Discover, driving website traffic.

website traffic

Utilize Google Publisher Center

Another effective way to drive website traffic is by using the Google Publisher Center. This tool allows you to share more details about your publication with Google. Providing such information helps Google better understand your site’s content. This could lead to your content appearing more often in relevant search results, thus driving more traffic to your site.

To use the Google Publisher Center, you need to create a Publisher account. Once created, you can add your website’s URL and provide detailed information about your content. This might include the types of articles you publish, your target audience, and other relevant details.

The more accurate and complete your information is, the better Google can match your content with people searching for it. Therefore, leveraging the Google Publisher Center can significantly enhance your visibility online and contribute to an increase in website traffic.

Implement the Follow Feature

Enhancing visibility in Discover can be achieved by encouraging users to follow your content. The ‘Follow’ feature is a simple yet effective tool that allows users to stay connected to your content and receive updates about new posts or articles. When a user follows your content, it becomes more likely for your posts to appear in their personalized Discover feed.

This means your content is presented to a pre-engaged audience, thus increasing the chances of driving more traffic to your website. To encourage users to follow your content, ensure the ‘Follow’ button is easy to find and use. You could also explain the benefits of following your content to your users. This strategy is direct and easy to implement.

Focus on Strong Headlines

A powerful method to drive more website traffic is to pay close attention to your headlines. A compelling headline can capture attention, spark curiosity, and encourage clicks. It serves as the first point of contact between your content and potential visitors.

Here are some useful tips to craft engaging and click-worthy headlines:

  • Be Clear and Concise: Use simple language that gets straight to the point. Your headline should give a clear idea of what your content is about.
  • Use Numbers: Headlines with numbers, especially odd numbers, tend to attract more clicks. For example, “7 Ways to Improve Your SEO.”
  • Incorporate Keywords: Including relevant keywords in your headline can enhance SEO and attract the right audience.
  • Create a Sense of Urgency: Phrases like “limited time offer” or “hurry, sale ends soon” can prompt immediate action from readers.
  • Ask a Question: Posing a relevant question can provoke thought and invite readers to click for the answer.

By implementing these strategies, your headlines can stand out, enticing more users to click through, thereby driving more traffic to your website.

Leverage Web Stories and Video Content

Web Stories and video content are powerful tools for your content strategy. Google Discover recognizes and rewards these formats, which can lead to an increase in website traffic.

Web Stories are a mobile-focused format that provides visually rich, tap-through experiences. Incorporating this format allows your content to stand out and easily catch users’ attention. You can use Web Stories to present a series of related images, text, and videos in an engaging and interactive format.

Video content, on the other hand, offers a dynamic way to communicate with your audience. Videos can be informative, entertaining, or both and are more likely to be shared, increasing the exposure of your content.

By including Web Stories and video content in your strategy, you can create a diverse and appealing content mix that draws in more visitors to your website. Remember to ensure your stories and videos are high-quality, valuable to your audience, and aligned with their interests.

This approach will not only increase your site’s visibility in Google Discover but also keep users coming back for more.

website traffic

Optimize for Mobile Devices

Making sure your website is mobile-friendly is more important now than ever. Since Google Discover is only available on mobile devices, your website must be designed to work well on phones and tablets. This means your website should adjust to fit the screen size, it should load quickly, and the content should be easy to read.

Also, buttons and links should be big enough to tap easily. If your website isn’t mobile-friendly, it can be challenging for people to navigate your site, and they might leave quickly, which can lead to lower website traffic.

Target High-Converting Pages

When looking to increase website traffic, it’s beneficial to focus on pages with high conversion rates. These pages usually turn visitors into customers, such as product pages on an e-commerce website. Google Discover occasionally features these pages, making them a viable source for driving traffic. To optimize these pages for maximum conversions, you could take several actions.

Start by ensuring your product descriptions are detailed and informative, giving potential customers all the information they need to purchase. Include clear, high-quality product images, and consider adding user reviews if available, as these can significantly influence buying decisions.

The layout of your page matters, too. It should be clean and easy to navigate, with a visible ‘Add to Cart’ or ‘Buy Now’ button. A confusing or cluttered layout can put off potential customers.

Also, make sure your pages load quickly. A slow-loading page can lose potential customers, as people tend not to wait around for a page to load.

By optimizing your high-converting pages, you can attract more visitors through Google Discover and convert them into customers, effectively increasing both your website traffic and your sales.

Need Help Boosting Your Website Traffic?

Are you struggling to improve your website traffic? If so, it’s time to contact the team at Small Business SEO. With our assistance, you can boost website traffic in no time!