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Figuring out what counts as a strong return on your ads is not always simple. Clicks and impressions look impressive, but they do not...
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Most brands treat social media comments like background noise. They skim, reply with emojis, and move on without recognizing the opportunity. Social media conversions...
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Most social content looks polished, but not in a good way. It feels staged, overly edited, and disconnected from real people. That kind of...
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Most posts get buried in a day. Social media posts don’t disappear because they’re bad. They disappear because they’re built for speed, not for...
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A business owner I know posted the same polished video across Instagram, LinkedIn, and YouTube. It checked the boxes with good visuals and a...
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Social media is full of trends that pop up fast and disappear even faster. Brands jump on the bandwagon, hoping for attention, but end...
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I was standing in line at the grocery store when I watched two women glued to their phones, laughing their asses off. One of...
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Choosing between Instagram and Facebook isn’t as simple as picking a favorite. Each platform plays a different role, and both can help bring more...
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Picking the right social media platform is not always clear. With many choices, it is easy to waste time in the wrong places. Social...
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Social media changes fast, and many plumbing companies rely on outdated tactics. When content feels stale or unengaging, people skip it. Platforms reward creativity,...
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By, Peter Roesler, President of Small Business SEO. 25+ years. One obsession.
Pete started in digital marketing before Google was the default search engine. He's been Google Certified every year since day one. Always barefoot. Never corporate. Still the hungriest person in the room.