EU Copyright Directive Could Have Profound Effect on International Digital Media

A controversial proposal from the European Union regarding copyright is close to being adopted by the EU. If enacted, the law would dramatically change the way online news aggregators and social media operate. Marketers from around the world will need [...]
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Facebook Changing Campaign Budget Optimizations for Advertisers in September

Because of the number of users and the size of its expanded advertising network, Facebook has become a key component in many small business advertising campaigns. Facebook makes it easy to fine-tune a campaign to target specific audiences in specific [...]
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Instagram Stories Become More Important for Marketers as Daily Views Top 500 Million

Digital marketing requires marketers and advertisers to continually adjust their tactics to have the maximum effectiveness with a target audience. These changes can involve using different advertising strategies, utilizing different marketing platforms or using current technology in novel ways. Most [...]
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Google Expands 15-Second Unskippable Video Ads to All Advertisers

One of the greatest advantages of using YouTube for advertising is that businesses of every size can have video ads shown to their audience. However, just because you put a video in front of a viewer doesn’t mean they will [...]
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Google Adds Features For Customized Google Shopping Product Listings

The online marketplace grows more competitive every day and it’s getting tougher for business to turn online searchers into buyers. The keys to successful ecommerce marketing are a strong product listing and a system that makes it easy for people [...]
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A Recent Update May Have Lowered Yelp Scores for Businesses

For as popular as it is with the general public, Yelp can be the bane of small business owners. The review site is notorious for having a policy that can mark positive reviews as suspect while being more accepting of [...]
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Advertisers Can Now Target TV Screens by Default with YouTube Ads

Many business owners and marketers use YouTube as a platform for sharing their marketing videos and advertisements. It’s a great way for advertisers to get their videos and ads seen by a large number of people without paying for expense [...]
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Google Ads Introduces New Prospecting Features for Display Ads in 2019

Heading into 2019, business owners are just as eager to find news ways to reach potential customers as Google is to find new sources of revenue. Google is constantly updating their ad offerings to provide new ways to connect businesses [...]
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Google+ and API to End Earlier Due to New Data Breach

If you’re one of the many businesses that have a link to a Google+ profile on your website page, the time to take it down is coming sooner than expected. Earlier this year, Google announced that they would be shutting [...]
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Latest Chrome Update Blocks Ads from Sites with “Abusive” Ads

Over the past few years, it has become significantly harder for small websites that rely on ad revenue to survive. Search engines and social media platforms have taken a harder stance against clickbaiting and other tricks that were once commonly [...]
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