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What the February 2026 Discover Core Update Changes For Small Business Owners
Content
What the February 2026 Discover Core Update Changes For Small Business Owners

Google’s February 2026 Discover update didn’t make a lot of noise, but it’s quietly reshaping how content gets seen. If you’re publishing articles, updates,...

Peter Roesler · February 2026
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Everything You Need To Know About Google’s December 2025 Core Update
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Everything You Need To Know About Google’s December 2025 Core Update

Search results are shifting again, and business owners are noticing changes. Google rolled out a major update in December 2025 that affects which websites...

Peter Roesler · December 2025
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Google’s Latest Spam Update Explained: Insights You Need to Know
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Google’s Latest Spam Update Explained: Insights You Need to Know

Google’s August 2025 spam update may not have turned search rankings upside down, but it sent a clear message about how things are heading....

Peter Roesler · October 2025
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Click-Through Rates Plunge After Google’s AI Overview Expansion
Content
Click-Through Rates Plunge After Google’s AI Overview Expansion

Google’s AI Overview feature is changing the way people interact with search results. Recent data shows a significant drop in click-through rates for top-ranking...

Peter Roesler · July 2025
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The Impact of Google's June 2025 Core Update on SEO Best Practices
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The Impact of Google's June 2025 Core Update on SEO Best Practices

The Google June 2025 Core Update is shaking up the SEO world, and it’s not business as usual. This update rewards websites that deliver...

Peter Roesler · July 2025
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Understanding MUVERA: How Google's New Algorithm Revolutionizes Search
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Understanding MUVERA: How Google's New Algorithm Revolutionizes Search

Google’s new MUVERA algorithm is changing the way search works, and it’s a game-changer for search engine optimization. This isn’t just a minor update;...

Peter Roesler · July 2025
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9 Creative Ways to Turn Customer Reviews into Shopify Blog Content
Content
9 Creative Ways to Turn Customer Reviews into Shopify Blog Content

Turning customer reviews into blog content is a game-changer for your Shopify store. It shows potential buyers what real people love about your products...

Peter Roesler · June 2025
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How Competitor Analysis Can Give Your eCommerce Business an Edge
Content
How Competitor Analysis Can Give Your eCommerce Business an Edge

Crushing the competition starts with knowing exactly what they’re up to. Competitor analysis is a powerful tool for eCommerce SEO, helping you uncover gaps,...

Peter Roesler · May 2025
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Deconstructing Google’s May 2025 Core Update: A Deep Dive into Ranking Shifts
Content
Deconstructing Google’s May 2025 Core Update: A Deep Dive into Ranking Shifts

Google’s May 2025 algorithm shake-up left many business owners scrambling to understand the impact. After the May 2025 Core Update, this latest wave of...

Peter Roesler · May 2025
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What Google’s March 2025 Core Update Means for Your SEO and Content Strategy
Content
What Google’s March 2025 Core Update Means for Your SEO and Content Strategy

Google's core algorithm updates have always been a hot topic in the world of digital marketing. These updates can significantly impact a website's search...

Peter Roesler · March 2025
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Peter Roesler
Peter Roesler
President & Founder · Small Business SEO

By, Peter Roesler, President of Small Business SEO. 25+ years. One obsession.

Pete started in digital marketing before Google was the default search engine. He's been Google Certified every year since day one. Always barefoot. Never corporate. Still the hungriest person in the room.

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