Optimizing your Google Ads copy is an essential part of any successful digital marketing campaign. An effective ad should grab the attention of potential customers and motivate them to click through to your website or landing page. But writing compelling, persuasive copy can be a challenge.
For nearly 80 percent of American business owners, paid marketing platforms like Google Ads are considered to be a huge driver of new sales leads. An overwhelming majority of the ads used by business owners to attract attention from consumers are text-based. This is why having great Google Ads copy is so important.
You can craft engaging ads that drive more clicks and conversions with the right approach. Here are some tips for creating amazing Google Ads copy that will help you get results quickly and effectively.
1. Use Actionable Language In Your Ad Copy
Google Text Ads are a great way to engage potential customers and drive more traffic to your website. Google’s text ads provide a cost-effective way to reach more people and offer flexibility in terms of targeting, pricing, and messaging. To ensure that Google Ads are effective, it’s important to use actionable language to inspire users to take action and click on your ad.
Using powerful and persuasive words is key when crafting Google Ads copy. Using phrases like “shop now” or “learn more” can create a sense of urgency that will encourage people to click and explore your website. Avoid using generic language that won’t inspire people to take action, such as “check it out” or “take a look.”
You can further enhance ad copy by including active verbs and using the present tense. This will propel people into taking immediate action rather than prompting them to take action later.
2. You Have To Keep It Simple
Writing great Google Ads copy can be a daunting task. But don’t worry — it’s not impossible! One of the best ways for beginning and seasoned Google Ads users alike to craft the perfect ad is to keep it simple. While you may want to include many details, keywords, and visuals in your Google Ads copy, this can often lead to confusion and clutter. It’s best to focus on the essentials: a strong headline, a concise description, and a clear call to action.
By using fewer words in your Google Ads copy, you’ll have more control over how Google displays your ad. If your text ads are too long or contain too many keywords, Google may truncate your copy, leaving out important information. Keeping it simple means making sure Google displays the best possible version of your ad.
In addition to brevity, focusing on simplicity can help ensure that your Google Ads copy is effective. Your headline should clarify what services or products you’re offering and why customers should take action. Your description should include a few compelling details, while your call to action must be clear and direct.
3. Test Different Versions of Your Ad Copy
Google text ads are a great way to reach potential customers. It’s important, however, to make sure that you write the best ad copy possible for your Google ads. One of the best ways to ensure this is to test different versions of your ad copy. This helps you determine which ad copy works best for your target audience and which words and phrases resonate the most.
When testing different versions of your Google text ad copy, measuring the results is important to determine which version works best. You can track clicks, impressions, conversions, and other metrics in Google Ads to help you decide what changes need to be made. This allows you to continually optimize your Google text ads to ensure the best results.
By testing different versions of your Google text ad copy, you can make sure that you’re getting the most out of your Google Ads campaign. This helps ensure you get a higher return on investment and more conversions from your Google Ads campaigns. If you don’t have the time or experience to handle Google Ads optimization, then hiring professionals to assist you is vital.
4. Incorporate Keywords Into Your Ad Copy
When creating Google text ads, it’s important to remember that including keywords in your ad copy is essential for success. By incorporating relevant terms into your ad copy, you can help ensure that your message resonates more strongly with potential customers. This increases the likelihood of people clicking on your ads and leads to more conversions.
Not only does using keywords in your ad copy improve visibility and engagement, they also help Google better understand what users are looking for when they type in specific search terms. This can help Google place your text ads more prominently on SERP results pages, which can lead to increased visibility and higher click-through rates.
It’s important to remember that Google only allows a limited number of characters in each ad. To ensure that your keyword-optimized message stands out, utilize strategic placement and formatting – such as bolding and italicizing certain words – to draw attention.
5. Talk About Benefits Instead of Features
Google text ads are designed to be concise and easy to read, making them a great option for quickly highlighting the benefits of what you have to offer. Instead of focusing solely on features, text ads should emphasize how those features will benefit your audience.
For example, offer a subscription-based product. Google text ads can highlight the ease of use, cost savings, and convenience customers will enjoy with your product. Additionally, Google text ads are highly customizable; you can easily adjust the messaging to fit different customer needs.
By highlighting the benefits of your products and services in Google text ads, you can ensure that potential customers are motivated to take action.
6. Keep Google Text Ads Short & Concise
To get the most out of your Google text ads, make sure to keep them short and to the point. Include only the essential keywords and phrases that describe your business or product offering clearly and concisely. Google Ads are limited to 90 characters for the headline and 180 for the description, so make sure you take advantage of all the available space.
When crafting your ad copy, keep in mind that Google text ads will be competing with other Google Ads. Your text should contain key phrases or words that stand out from the competition and grab attention quickly. Google Ads also compete with organic search results, so make sure your ad copy is relevant to what people are searching for.
7. Stay Away From Exaggerations & Superlatives
When using Google text ads, do not use words that are too big. Do not exaggerate or try to be flashy. Be honest and give the right information about your product or service so it will interest people who might want it.
It is important to use words that are clear, short, and true when you advertise with Google. This will help more people understand what you are offering and it will make sure Google does not think you are lying.
Sticking to the facts and avoiding exaggeration will help Google recognize your ad as an honest representation of what you are offering. In addition, using accurate language will help make sure that viewers understand exactly what they are getting from the product or service.
8. Use Numbers & Statistics
When using Google Ads, you want to be different than everyone else. Try adding numbers or facts in your ads. This will show people the value of what you are selling and prove that it is true.
Numbers and stats can help people make decisions. Google Ads tries to get people’s attention by offering something special. That way, they know why to choose Google Ads over other businesses.
Including facts, numbers and statistics in your Google text ads help to show potential customers that you are confident in the benefits of what you offer.
9. Personalize Your Ad Copy
If you want to get people to click on your Google ads, make them special. Make the words in the ad appeal to the people who are most likely to buy what you are selling. This will help your ad stand out and get more clicks.
To make your Google text ads special, you need to find out what your ideal customer wants. You should learn what they are trying to do, the problems they have, and how they look for products or services like yours on the internet.
Having this information allows you to successfully personalize ad copy. Once you have this information, use it to craft value-driven headlines along with detailed descriptions highlighting why people should click on your ad instead of another one.
Get Professional Help With Your Ad Copy!
Instead of trying to optimize Google Ads copy alone, you need to let the team at Small Business SEO lend you a hand.