Attracting attention from consumers can be very difficult. The average business owner uses a variety of different marketing tactics to showcase their products/services online. Whether you are using organic or paid search tools to inform consumers about your brand, you need to become familiar with certain commonly used marketing terms.
Ad copy is a term that you will probably hear thrown around by people in the online marketing industry. When used correctly, ad copy can help to drive traffic to your website. Here are things you need to know about ad copy and how to use it to your advantage.
The Definition of Ad Copy
In short, the term ad copy refers to the text written for short online advertisements. Ad copy is drastically different from a long-form blog because it uses a very short paragraph or two to inform consumers about a particular part of your business. When devising new ad copy, you will focus on three basic elements:
- The headline
- The main body of the copy
- A call-to-action
If you have little to no experience with writing ad copy, develop convincing and interesting text can be difficult. This is why many business owners rely on the help of content marketing professionals to develop their ad copy.
The Different Types of Ad Copy
Well-optimized ad copy can help you sell more products/services. The more you know about the different types of ad copy and how they are used, the easier it will be to have success with this type of content.
Clickbait Ad Copy
Before you start to devise ad copy for your marketing campaigns, you need to assess what your goal with these campaigns is. For instance, if your main goal is to drive more traffic to your website, then using clickbait ad copy is a great idea. Most successful clickbait ad copy features interesting and sometimes salacious headlines. Generally, these headlines will be posed in the form of a question and will feature numbers.
Short Ad Copy
Paid advertising platforms like Google Ads are wildly popular with modern business owners. The best way to ensure these paid search campaigns are successful is by using short-form ad copy. This ad copy will usually have an appealing headline and a call to action. The main goal you should have when developing short ad copy is getting straight to the point of what you are offering the consumer in question.
Testimonials are Popular
If you want to highlight the good reputation your business has in the industry, using testimonials as your ad copy is a great idea. When using testimonials in your ad copy, you can develop personal connections and a sense of trust with potential customers. Getting a steady flow of quality testimonials from customers is not easy. Reaching out and offering some type of discount or reward for these testimonials is a great way to amass a lot of them.
Need Help with Your Ad Copy?
If you are struggling to develop engaging ad copy, Small Business SEO can help you out.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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