Getting more sales for your business can be as easy as running a successful Google Ads campaign. However, planning and executing one of these campaigns takes knowledge and experience. It’s not something that just anyone can do.
That’s why many businesses choose to invest in professional Google Ads management. The right professionals can help you generate more leads and stay on budget.
They can also help you avoid various problems that we’ll cover below.
Poorly Targeted Ads
Some business owners think they can succeed in Google Ads without experience. One of the biggest problems you’ll face with DIY pay-per-click (PPC) campaigns is creating poorly targeted ads. This can cost you a lot of time and money.
Putting out poorly targeted ads can cause problems like:
- Poorly targeted Google Ads can lead to low click-through rates and wasted money.
- If your ads are not reaching the right audience, you won’t get the desired ROI and may not even generate leads.
- Your ads may appear too often or in inappropriate contexts, damaging your brand reputation.
- You may pay too much for clicks, resulting in an overspent budget.
Google Ads management professionals can help you avoid wasting your budget by putting out poorly targeted ads. They can help you hone in on the most relevant audience.
They will also create ads that will be seen by people interested in your products/services. This means more clicks and conversions.
Don’t Let Low Quality Scores Hold You Back
Low quality scores are one of the biggest problems when attempting to manage Google Ads independently. Quality scores measure how relevant and valuable your ads are to users. A low score can lead to a poor return on investment (ROI). This happens because low quality scores mean your ads will not be seen as frequently or in the best positions on Google.
Professional Google Ads management can help you avoid this problem. They have the knowledge and experience to create high-quality campaigns with higher scores and better ROI.
They also know how to identify keywords with low competition and high demand. This ensures that your ads receive more clicks and conversions.
Failing To Use Helpful Google Ads Features
Many business owners don’t realize that Google Ads offers a wealth of features that can be used to their advantage. Professional Google Ads management can help them take advantage of all available features and achieve better results.
Here are some of the features that professionals know how to use:
- Automated Bidding Strategies: Professionals can help you set up automated bidding strategies designed to get the most out of your budget. These strategies will adjust bids based on user location and device type.
- Audience Targeting: Professional Google Ads management professionals know how to create highly targeted campaigns that reach the right people at the right time. This helps you get more clicks and conversions from the right audience.
- Remarketing: Professionals can help you create remarketing campaigns to bring back users who have already interacted with your website or ads. These campaigns are designed to keep your brand top of mind, increasing customer loyalty and sales.
- A/B Testing: A/B testing is integral to any Google Ads campaign. Professional managers can help you create tests to determine which ad variations perform best and optimize your campaigns for better results.
Using these features, Google Ads management professionals can help you generate more qualified leads.
Stop Using Irrelevant Keywords
Many business owners make the mistake of choosing keywords that don’t help them reach their target audience. This results in wasted money on clicks from people not interested in their products or services. Professional Google Ads management can help businesses avoid this problem.
When selecting keywords, professionals know how to narrow down the options. They choose keywords most relevant to their business and target audience. They can help you select keywords with high search volume and low competition. This enables you to get more clicks from potential customers at a lower cost.
They also know how to identify and eliminate irrelevant keywords that can waste your budget. This ensures you get the most out of your Google Ads campaigns and reach the right audience.
Low Conversion Rates
Running successful Google Ads campaigns is not easy. DIY campaigns often result in low conversion rates. This can lead to losses in time and money. Fortunately, professional Google Ads managers can help you get the most out of your campaigns.
Here’s how they can help improve your conversion rates:
- Identify and target the most relevant audience for your ads
- Select keywords with high search volume and low competition
- Create quality ads that generate more clicks from potential customers
- Set up automated bidding strategies to get the most out of your budget
- Use remarketing campaigns to bring back users who have already interacted with your website or ads
- Conduct A/B testing to determine which ad variations perform best
- Eliminate irrelevant keywords that can waste your budget
Professional Google Ads management can help you maximize your ROI and get more conversions from the right people. This could be the difference between success and failure for your campaigns.
Unclear Goals and Objectives Can Ruin A Google Ads Campaign
One of the biggest mistakes businesses make when running Google Ads campaigns is not having a clear goal or objective. Getting lost in the process is easy without a clear goal or objective. This can lead to wasted money and time, as you won’t get the desired results.
Professional Google Ads managers can help you avoid this problem. They will work with you to set clear campaign goals and objectives. They will also create action plans designed to reach those goals. This helps ensure that your campaigns work towards something tangible and make it easier to measure success.
Professionals can also provide ongoing analysis and optimization of your campaigns to ensure they are as effective as possible. This helps you maximize ROI without wasting time or money.
Poor Ad Copywriting & Design
Creating successful Google Ads campaigns can be difficult. Poor ad copywriting and design can be a major factor hindering your success. Getting the wording and visuals wrong can hurt your ads’ performance. This resulted in fewer clicks and conversions.
That’s why many businesses choose to hire Google Ads management professionals. They have the knowledge and experience to create effective ads that resonate with potential customers.
Professionals know how to craft engaging copy that grabs people’s attention and encourages them to click through. They also understand the importance of visuals, like the right images and videos, in creating appealing ads.
Google Ads management professionals can also help you develop the best ad structure and format. This includes correctly formatting text and adding essential elements like ad extensions. These are designed to provide additional information about your products/services and help your ad stand out.
Inconsistent Brand Messaging
Inconsistent messaging across channels can be disastrous for Google Ads campaigns. When your message is not consistent, it can confuse potential customers. This will lead to a decrease in clicks and conversions. Professional Google Ads management can help you avoid this problem by ensuring your message is consistent across all channels.
Professionals will ensure that the same message is used on all your channels, including your website, social media, and advertising. They will also ensure that branding elements like colors, fonts, and logos are consistent across all platforms. This will create a cohesive look that builds trust with potential customers.
Google Ads managers will also ensure the message is tailored to the platform it’s being used on. For example, if you’re using social media, they will create content that resonates with users and encourages them to click through to your website.
In addition, professionals can help you develop a compelling messaging strategy for each platform. This includes identifying your target audience, what they want to hear, and how best to engage them. This helps ensure your message reaches the right people at the right time.
Poor Landing Page Design & Copy
Having a well-designed landing page is essential for any successful Google Ads campaign. Poorly designed and written landing pages can cost you time and money. Professional Google Ads management can help you optimize your landing page to maximize conversions and ROI.
Here are some of the ways professionals can optimize your landing page:
- Create a clean and attractive design with clear calls to action
- Use compelling copy that conveys your message quickly and effectively
- Include relevant visuals, such as images and videos, to engage visitors
- Ensure the page loads fast and is mobile-friendly
- Test different elements on the page to determine which ones perform best
Professional Google Ads management can help you create a landing page designed to get the most out of your campaigns.
Embrace Professional Google Ads Management!
Are you struggling to use PPC to your advantage? If so, it’s time to use our Google Ads management service. With our assistance, you can take the world of paid search by storm!