A recent study found that paid ads influence the buying decisions of nearly 90% of all online consumers. Most informed business owners realize the importance of allocating a large portion of their marketing budget to Google AdWords. Optimizing these paid advertisements is the only way to maximize the number of leads they generate.
Having text that is both engaging and informative is crucial when trying to attract attention with your paid advertisements. Are you looking for ways to make your text ads more clickable? If so, check out the great tips below.
Numbers Have a Way of Attracting Attention
When working with marketing professionals to develop new text ads, your main goal needs to be reaching out and grabbing as much attention as possible. The way your ads are worded makes a big difference in regards to how they are received by consumers. One of the best ways to grab the attention of Google search engine users is by adding numbers to your ad text.
Adding numerical stats and figures to your ad text is proven to increase click through rate (CTR). The CTR is a term used to describe the number of clicks your text ads receive. The higher the CTR, the more viable leads you will inevitably create with these ads. Including things like the price of your product or using percentages to inform consumers about a sale you are running is a wise move. Making good use of numbers in your text ads can help you rise above the competition in no time.
Let Consumers Know What Makes Your Company Unique
The average online consumer is presented with hundreds of paid ads each week. If your ad text lacks originality, it will usually get overlooked. Rather than letting your text ads get lost in the shuffle, you need to work with marketing professionals to make them unique. Informing the readers of your text ads about what sets your company apart from the competition is imperative.
Providing information about industry awards your company has won can help you increase ad text uniqueness. This information will also help you establish trust with the reader of the ad. If your company provides a service/product that no other company, you also need to include this information in the ad text. By setting yourself apart from the competition, you can drive more traffic to your website with the help of these paid text ads.
Get Personal With Your Ad Text
Most online consumers like ads that speak directly to them. This is why using words like “you” or “your” in text ads is crucial. By using this type of language, you can make your brand message more personable. Humanizing your business with the help of these text ads is essential when trying to get online consumers to trust you and use your products/services.
Let Us Help Optimize Your Text Ads
As you can see, writing engaging text ads can be challenging. With the help of Small Business SEO, optimizing this vital part of your paid search strategy will be a breeze.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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