JSX · AI Websites · Small Business
252 JSX Sites Later. Here's What I Learned.
Last time it was 107. Now it's 252. Same barefoot guy, same chicken, a lot more sites. Here's what 252 builds taught me that no website builder will ever tell you.
Bob runs a plumbing shop. Last spring he asked for one thing on his website. He wanted a booking calendar on his service page.
He got three support chats. He got an upgrade screen. He got a calendar that looked nothing like the rest of his site.
Bob didn't ask for much. He asked for one normal thing. And his website said no.
I've built 252 AI websites now. Finished sites, not mockups. Somewhere past build 107 I stopped guessing what these tools could do. Now I know. Here's what those builds taught me.
TL;DR (the short answer)
Website builders sell you easy. Easy is not what you get. You get their template. You get their editor. You get a wall every time you ask for something real. I build in JSX with AI instead. No template. No dashboard. The page loads in about a second. AI search can read it and quote it. After 252 builds the gap is not close.
3 Things to Remember
Every Wall You've Hit Was Because Your Developer Can't Code
Think about the last time you asked for something on your site. A booking button. A price list. A page that loads fast.
You waited. You got an email back. It said no. Or it said it would cost a lot.
So you dropped it. And your site still can't do the one thing you asked for.
The web can do that thing. Your developer can't.
Look at who built your site. A cousin. A guy with a template. An agency that handed you off to a kid. They know one tool. If your idea doesn't fit that tool, they tell you it can't be done.
I've built 10,000 sites over 25 years. I write the code myself. So when you ask for something, you get it.
The mistake: you think your site hit a limit. It didn't. Your developer did.
The fix: ask for the thing you want. Use plain words. Then ask who writes the code, and go look at the last site they built. Here's how I build a website with AI, start to finish.
The payoff: you stop getting told no. Your site does the thing you asked for. And you stop fighting your own website.
websites built over 25 years, and 252 of them in JSX with AI. I'm not reading about this shift on a chart. I'm the one doing the builds. (my receipt)
I Don't Log Into a CMS Anymore. I Ask AI to Do It.
Think about what a CMS really is. It's a room full of buttons somebody built so you could change one sentence. You log in. You hunt for the page. You fight the editor. You break the layout. You call somebody. You get charged a ton of money to fix something that should not have broke.
I don't do any of that anymore. I say what I want and it's done. Build me 5 blogs. Add a booking section. Change the hero to night mode. And it's done. Quickly. AI is the CMS.
They Sell You Easy. All You Get is Headaches.
Walls. Waiting. Upgrades. Headaches.
That's a typical website builder site in four words.
Easy is the whole pitch. Sign up. Pick a template. Be live by dinner.
Then you ask for something real. You want a booking page. You hit a wall. You open a support chat. You wait two days. You get sent a help doc.
The help doc says upgrade. So you upgrade. Now it sort of works. It doesn't match the rest of your site. And your pages got slower.
Then something breaks on its own. You didn't touch it. You open another chat. You wait again.
That is the easy they sold you.
The mistake: you pick a website builder by how fast you can get started.
The fix: pick it by what happens when you ask for something. Ask for one hard thing before you sign up. See what they say.
The payoff: you find the wall before you build your business on it. And you stop losing weeks to support chats.
I Can Spot Your Template Site in Two Seconds. So Can Your Buyers.
Same stock hero photo. Same three icons in a row. Same "quality service you can trust" over a picture of a handshake. I've seen those four layouts ten thousand times. So has everybody in your town.
A template has to work for a bakery and a bail bondsman. So it says nothing about either one. It can't say anything about you.
Your buyer lands on your page. He can't tell you from the next guy. He hits the back button. He calls somebody else. You never hear about it.
AI can't tell you apart either. So it names somebody else.
These Platforms Can't Be Fast. Shared resources. Too Much Junk Code.
Two reasons. Shared resources and junk code.
Start with shared. Your site sits on one big machine. So do thousands of other sites. You all pull from the same pile. A busy day for them is a slow day for you.
Template sites have to load the whole editor before they show your stuff.
Then their scripts. Then their tracking. Then their theme engine. Your content has to wait for all of it.
None of that is your stuff. Your buyer won't sit around and wait.
My sites are fast. Really dang fast. About a second. You felt it when this page opened. Videos, images, did you feel a lag? Did you wait?
Half your buyers are gone before the stupid thing loads. (Think with Google, 2017) Who's going to wait 8 seconds for a website to load? Not me. Not you. Not anyone. That's the whole point. I broke the speed side down in detail in WordPress is dead, AI killed it.
AI Search Is Where the Builders Bury You Quietly.
Buyers don't use Google like they used you. They ask AI. Whatever the machine says back is all they see. If you aren't there, you are nowhere.
To get named, your site has to be readable. Clean structure, plain answers, real proof, and a page that finishes loading before the crawler gives up. Clean JSX gets read and quoted. Heavy template pages get skipped.
You'll never see this on their pricing page. It's the most expensive thing they cost you and it never shows up on the invoice. Bye bye customers.
of Google searches now show an AI summary up top, and a slow, heavy page rarely lands in it. Fast, clean pages are the ones AI reads and quotes. (Pew Research Center, 2025)
Your Template Site Can't Do Shit.
Every one of these sites has a line you can't cross. Huge limitations. Most owners never find out where it is until they need something important. Ask the AI what your sites limitations are before it costs you a big job.
I Can Build Your Entire Website From Just a Logo and a Paragraph.
No photos. No copy. No budget for a photo shoot. No videos. Hand me a logo and a short paragraph about what you do and I can hand back a finished site. Photos, copy, videos and even interactive elements.
Most of my 252 started exactly that way. A shitty resolution logo, a phone number, and a Facebook page. Everything else I created. Videos, images, copy. I can create anything professionally and quickly.
These platforms need you to believe that's still hard, because "we make it easy" is their entire pitch. AI removed that barrier and they're quietly pretending it didn't happen. You can see 20 of these builds side by side with the sites they replaced on the 107 builds post that started this. And these I did a few months ago. What I am building now is a million times better. I can build a better website than anyone now. Any site, any market, no content needed. Best of the best.
I Always Run 7 Builds. I Keep One.
I've been coding 25 years and I'm picky as hell. One pass never nails everything. One build wins the hero. Another one wins the load time. Another one writes the FAQ the way AI wants to quote it. So I take the best piece out of each and rebuild it as one site. A perfect site.
No web builder or web guy does that. They think that's a waste of time. You get one template, rendered one way, and whatever their editor decides to output. I get seven swings and I keep the one that wins. Sometimes I burn all seven and run seven more. Whatever it takes to get to my the site to my strict standards. Try my prompt and run it yourself below.
I Migrate My Site. All 1,387+ Pages.
This isn't a number off a chart. It's my own receipt. I moved 1,387+ of my own pages off a dying WordPress stack, cut the bloat, and rebuilt clean in JSX. And the results have been insane. I was able to fully cut my Facebook ads and 95% of my Google Ads spend. Even though traffic was down some at first, AI search and the new content quickly picked up the slack.
You're reading one of those pages right now. Notice how fast it opened, and notice that the tool above it is running on the page instead of loading from somebody else's server. That's the proof, not a promise. This page is pretty dang cool right?
My AI Websites Are A Million Times Better.
This is how a Claude AI site stacks up against the other platforms. If you want to see some finished demos you can on our 100K Website page.
On a website builder
- Your design stops where their template stops
- Every change is a fight with their editor
- Their whole product loads before your page does
- Heavy pages that AI skips
- Real tools cost an upgrade
- Support takes days
- You get what the editor gives you
On a JSX AI site
- Any layout you can describe
- You say what to change and it's done
- Static pages, about a second to load
- Clean code AI reads and quotes
- Live tools built right into the page
- I run seven builds and keep the best
- You get the thing you actually asked for
Here's a real one. Say you run an HVAC shop in Jacksonville.
You want a page that quotes a job. Not a contact form. A real quote.
The customer picks the job. New system. Duct work. A tune up. The price changes with the answer.
Then it asks the size of the house. The price changes again.
Then it asks how old the unit is. Now it knows if this is a repair or a replacement. The questions change again.
Then it looks at your crews. It checks who covers that zip code. It checks who is open Thursday. It books that crew, not just a time slot.
You get a text with the job, the price, and the crew name.
Ask a website builder for that. You get a contact form and an upgrade screen.
I build that in a day. It lives right on your page. It matches your brand. It doesn't slow anything down.
Now think about every idea like that you had and never got built.
When a Website Builder Is Still Fine.
I'll give it to you straight. Not everybody needs what I build.
Your site is just a placeholder. You're not chasing work with it. A builder is fine. Get on with your life.
You need something online this afternoon. A builder will get you a page today. It won't be fast. AI will probably skip it. But it'll be up, and up beats nothing.
You never change anything. If it's five pages that never move again, you'll never feel the editor fight you.
Now be honest about which one is you. The minute you want to grow, get picked by AI, or add one real thing to your site, every one of those limits starts costing you jobs.
Get the Best Dang Website You've Ever Seen, Let Me Prove It
Send your website URL to seo@smallbusiness-seo.com and I'll build you the best dang demo of your website. No cost, no contract, no pitch deck. You look at it and you decide.
See what a fast, custom AI site feels like, built on your own market.
The work in my builds is a mix. Some are real client builds and some are demos I put together to show what's possible.
Want the whole playbook first? Plan your attack. Balls Out Marketing.
FAQ
Yes. Send your website URL to seo@smallbusiness-seo.com and I'll build you the best dang demo of your website. There's no cost and no contract. You look at it next to your current site and you decide.
It's a website written in real code by AI instead of assembled from a template. There's no builder underneath it and no plugins bolted on, so the pages ship static and load in about a second. It also means the layout is whatever you describe, not whatever the template allows.
Two reasons. Your site shares one machine with thousands of other sites, and every page loads their editor, their scripts, and their theme engine before it loads your words. About 53% of phone visitors leave a page that takes over 3 seconds (Think with Google, 2017). A static site does the same job in about a second.
Give the AI something clear to read and quote. That means plain answers, real proof, clean structure, and a page that finishes loading before the crawler gives up. Heavy template pages get skipped, so the fix is usually your content and your load time, not your luck.
You get sent to a help doc, then to an upgrade page. The add-on usually loads on every page and slows the site down. And it still won't match the rest of your site.
A logo and a short paragraph about what you do. Most of my 252 builds started with about that much, sometimes just a low resolution logo, a phone number, and a Facebook page. The photos, copy, videos, and interactive parts all get created.
Yes, and I've done it 252 times. I hand the AI a tight brief, run 7 builds, keep the best piece out of each one, then rebuild until the code is right. The part people get wrong is stopping after the first draft.
Check Out My Last 3 Builds
Real sites, built with this exact system. Tap any one and poke around.