Reviews from customers play a huge role in modern business. Not only do you need positive reviews for your business, but when selecting a digital marketing company, too. 

Looking at reviews provides insight and information on many things, including:

  • The level of service provided
  • The quality of service provided
  • The quality of communication
  • The results achieved

When you are ready to make a purchase, there is a good chance you will go online to see what other people have said about it first. There’s a reason for this – reviews matter

While this is true, you may think that you don’t need to put the same time or effort into looking at reviews when searching for the top SEO companies. 

Here you can learn more about SEO company small business reviews and why reading what real customers have to say can help you make this important decision. 

1. Learn About Customer Service 

When you read past customer reviews, you can learn more about the overall satisfaction level a company provides. A review is feedback on the services provided. When searching for the best SEO company, looking at this feedback provides insight that may be impossible to find on the service’s website. 

Take a look at the website of any digital marketing company. Chances are, you will find a lot of information about what services they offer, how amazing they are, and even guaranteed results. However, nothing is backing this up except what the company claims. 

With reviews, though, it is a completely different viewpoint. You get to hear what real customers have to say about the services they receive. With this, you can make a more educated decision about the company you want to hire. 

2. Social Proof and Credibility 

People are social by nature. You want to know what other people think and have to say before buying something or making a decision. 

Think about it – when you need something new or are looking for a doctor, you likely ask family and friends for recommendations. Online reviews are essentially the same thing. You are turning to other people for recommendations. 

When you look at small business SEO Jacksonville, FL reviews, you can find out if someone would recommend the service you are considering by what they say in their review. This makes it easier to find the best SEO company. 

3. Experience Matters 

Looking at reviews allows you to learn more about the experience of a digital marketing company before you choose it. It provides insight into how established the business is. 

Also, reviews allow you to set expectations. For example, if you hire a “budget” digital marketing company, the reviews will likely show this. However, if you move forward and hire the company, you will have realistic expectations regarding the services that they provide and that you receive. 

Reviews are invaluable when it comes to making decisions and setting expectations. If you don’t look at reviews, you may think that a company is great because of the information on the website. However, when you receive the services, they don’t meet your expectations. Reviews help prevent this situation. 

More Tips for Choosing the Right SEO Company 

When it comes to selecting the right SEO company, there is no question that you can learn a lot by reading a review. However, there are other factors you need to consider to ensure you get the very best company for your needs. 

Services and Results Provided by the SEO Company

When you begin researching SEO companies, you will find countless websites with claims and promises that sound great. However, how do you know what is true and what isn’t? As mentioned above – customer reviews. 

If you ask the company about what results they have achieved for past clients, it should provide case studies and portfolios of the work it has done. Some companies even offer a list of all the clients they have worked with and the services that were provided. This information is helpful, as it will give you a general idea regarding the company’s efficiency. 

Remember, at this point; it is a good idea to manage expectations. You will never find a company with 100% success for all clients. If you do find a company that makes this claim, it is a major red flag and a sign that you should seek services elsewhere. 

However, finding a company with a mix of positive and negative reviews (and responses/solutions to the review) and some less-than-stellar project results is a good sign. Make sure the company has completed a decent amount of projects successfully. This is a good sign that the company knows what they are doing and will provide quality results for your needs. 

You can also contact the company’s past clients and find out how efficient the provider is when it comes to meeting SEO goals. 

Level of Understanding 

If you are not too familiar with SEO or how it works, you may think it is all about getting your website to rank higher or boost online traffic. This is not the case. 

SEO is an umbrella term and contains all sorts of elements, such as:

  • Search engine ranking
  • Increased conversions
  • Brand promotions
  • Increased traffic

Making sure that you look at the company’s understanding of SEO is important when trying to find a service provider that will meet your needs and goals. 

Even though most SEO agencies will claim to offer all types of SEO services, this is not always the case. You need to make sure that you have the right expectations. 

All sorts of things go into an effective SEO campaign, such as off- and on-page optimization and technical SEO factors that make a campaign effective (or not). 

The on-page SEO elements include things that are done on the website, like internal links, meta tags, hyperlinks, HTML, and more. Off-page elements include things like link-building, getting quality backlinks, and more. 

It is important to make sure the touted “best” SEO company you choose to hire for your SEO needs knows everything about the on- and off-page SEO goals you have for your site. This will help you find the best SEO service provider and meet your SEO goals. 

An SEO Plan That Meets Your Expectations 

Hiring an SEO specialist does not mean their plan will succeed – there is no guarantee. 

It can be hard to determine if the SEO plan they create will be successful just by looking at it. However, you do need to know about the plan that the expert is going to provide. 

Before choosing an SEO company, you must ensure they understand your objectives and goals. After you have relayed your objectives and needs, the possible SEO experts need to provide a plan that is going to help you achieve your targets. 

General statements, such as, “we will increase your traffic in five to six months,” is not enough. You need a solid metric, such as an increase in traffic of 10% to 12% each month. This is an example of a solid plan that an SEO service provider should give you and proves they know what they are doing.    

Adherence to SEO Best Practices

It does not matter how skilled an SEO expert is if they are not following the guidelines and rules established by search engines. Failure to do this will send your website into a downward spiral that you may not be able to recover. 

While there is no way for SEO experts to control the updates and new guidelines released by search engines, they must be proactive enough to find out about and adapt to the changes in the guidelines and standards that occur. 

You should never give in to the SEO companies that promise “fast and easy” traffic. If this is the case, there is a good chance they are using black hat SEO techniques to help you get fast traffic. 

If this happens, your site will get penalized by search engines. You need to take steps to ensure that the SEO expert or company you hire follows the established guidelines rather than trying to take shortcuts. 

Consistent Reporting

Before you hire any SEO company, you need to ensure that you receive consistent reports on the progress and success of the campaigns that you are running. A quality SEO company will send you professional reports that cover all the details of what they are doing regularly. 

Reviews and SEO Companies: Finding the Right Match for You

When it comes to finding a quality SEO company, you need to look at small business SEO company search engine optimization company reviews. This is a starting point you can’t afford to overlook or miss. 

You should also consider the information here, which will help you find a quality company that will ensure you get the desired results for your website. 

Reviews are powerful and something you need to look at any time you need to purchase a product or service. This extends to the SEO company that you plan to hire.