Developing a digital marketing strategy that will produce a steady flow of leads is harder than it seems. Appealing to modern consumers will require the use of sophisticated and proven marketing tactics. Great content is just the first thing you need to edge out the online competition. Modern consumers will consider several different factors before using the products/services an online-based business offers.
Over 89% of consumers claim to read online customer reviews before giving a new business their money. Read below to find out more about online customers reviews and why they are so important to accomplishing your mission of search engine dominance.
Social Proof Helps Increase Conversions
Customers are more likely to buy something if they see others doing it – even people they don’t know. Today, online reviews are the main source of social proof and obviously benefit sales.
You can encourage reviews for your products by sending out an email after someone buys something and offering a discount coupon when the review is complete. This customer feedback creates “social proof” that encourages other people visiting the store to buy something.
Increase Your Visibility
When you have a successful brand, you are visible online.
Most people turn to Bing or Google and sometimes Facebook when they are trying to find what to buy. Each website has a unique way to index and surface content. While this is true, they all value fresh, original content. Customer reviews can help with this content machine and keep your brand in favor of the algorithms.
Online customer reviews also provide a steady pipeline of positive content search engines looks for when deciding what results to show.
When your site ranks higher, people and algorithms will see your website as an industry authority, which results in more exposure.
They Help You Seem Trustworthy
Did you know a steady stream of positive reviews can help build credibility and trust for your brand?
In fact, reviews are extremely powerful for building your brand’s online identity.
If your business has ratings of four stars or under, some shoppers distrust you automatically. This means there’s a very small margin of error at the top; however, the higher your rating, the more likely you are to see more conversions for your site.
Grow the Conversation About Your Business and Brand
Extremely good or bad reviews spread quickly.
Encouraging your customers to review what you offer is one of the most effective ways to expand your brand’s reach and online presence.
If someone has something good to say, they are also much more likely to share the reviews on different sites, including third-party review sites.
Leveraging the Power of Online Customer Reviews
As you can see, there are more than a few ways you can leverage the power of online customer reviews. If you haven’t been using these to grow your visibility and brand, now is a good time to start. Being informed and knowing what online customer reviews offer is important.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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