Finding new and effective ways to drive organic traffic to a website is something most business owners are passionate about. Some business owners make the mistake of trying to reinvent the wheel when it comes to finding a wider online audience. While there are a number of modern tools you can use to engage with consumers, none are as effective as a well-written and search engine-optimized blog. 

Over 77% of Internet users read blogs on a regular basis. If you want to use blogging to attract new customers, then you need to become with blog marketing. Here is some information about blog marketing and how to put it to work for your business. 

What is Blog Marketing?

Blog marketing is a term to describe the use of blogs to reach a company’s target audience. In the past, business owners would have a separate website to house their blog content. Not only was this confusing for consumers, it made it difficult for business owners to track the success of their written content. Modern websites can be optimized with a blog section, which makes using content to drive engagement and traffic much easier. 

Why is Blog Marketing Beneficial?

The average business owner has a ton of different tools they can use to optimize their marketing campaigns. You may be wondering why blog marketing is something you should invest in. When investing in blog marketing campaigns, you can take advantage of benefits like:

  • Regularly publishing blog content can help you rank higher on search engines
  • Blogs are an inexpensive way to drive traffic to your website
  • Build trust and credibility with your target audience
  • A great way to engage with modern consumers

Developing new blog content can be difficult for a business owner who already has a full schedule. This is why you should consider working with a content marketing professional. With this professional assistance, you can keep a steady flow of new content on your website. 

How To Make Blog Marketing Work For You

Now that you know about the benefits of blog marketing, it is time to structure your campaign. The first thing you need to start a blog marketing campaign is great content. Devising blog topics that are both interesting and industry-related is vital. Trying to write about any and every topic under the sun on your blog is a horrible idea. This will alienate your core audience and may lessen the impact this content has. 

Once you start creating and publishing new blog content, marketing it on social media is vital. With a well-written social media post and a link to your new blog content, you can drive traffic to your website. Once people start reading your blog content, they may feel compelled to comment on them. Replying to these comments is a great way to show potential customers your business is responsive. 

Do you need help getting your website optimized for search engine success? If so, Small Business SEO can assist you.