Over 1.3 billion people use Facebook Messenger each month. That’s billion, with a “B.”
With so many people using this took, have you ever considered the option of using it as part of your marketing efforts? If not, now may be a good time to do just that. Keep reading for more information about using Facebook Messenger for marketing and help to ensure your efforts are successful.
Why Facebook Messenger?
Sometimes, people think of social media as just the main social media networks, like LinkedIn, Twitter, Instagram, and Facebook. However, this doesn’t include a bigger part of social media, which is just as important – messaging apps.
Today, more people use the top messaging apps each month than the top for social media apps. It also seems as though the gap between these is continuing to grow.
If you believe that messaging may be a smart option for your business, keep reading. Here you can find some tips to help you with this process.
Content Delivery
A common approach to delivering content to readers is via email. However, Facebook Messenger may be a smart and effective alternative. Rather than just requesting that visitors fill out a firm and receive content via email, you can skip this altogether and deliver it through Messenger.
Help Followers Discover Relevant Content
Besides sending content to your followers, you can also use Facebook Messenger to help people find the content they need on their own.
There are a few examples of companies doing this currently. For example, TechCrunch, Food Network, and Whole Foods Market all have Messenger chatbots that help people find the content they want to read.
With this in place, you are “flipping” content marketing. Now you offer a non-intrusive way to provide personalized content to your audience. If you are thinking about using Messenger for marketing, this should be one strategy you implement.
Engagement During Events
You can also use Facebook Messenger to send important reminders and information about events different people have signed up for. The response rate through Facebook Messenger is much higher than through email.
There are now apps available, such as ManyChat, which will allow you to create a subscriber list and send out messages quickly and easily. The process of broadcasting messages is like email. Simply type up your message, add the desired attachments, and send it out.
Find Higher-Quality Sales Leads
Because Facebook Messenger is still somewhat new when it comes to marketing channels, it is still effective in acquiring attention and generating higher quality sales leads. While it may take time and effort to build a bot for collecting information, in the end, the effort you put into it will be worth it.
As you can see, there are more than a few reasons to use Facebook Messenger as part of your marketing strategy. Doing so will help you reach potential customers in a new and unique way. In the end, this is going to help build your business and ensure your long-term success.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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