When you first start your business venture, you may struggle to find the advice you need about where you should advertise online. There’s no question the world of digital marketing can be loud. After all, everyone has a unique opinion.
The question is, how do you know what is right for your business?
When trying to choose a paid ad campaign, you should consider a few key questions. These include:
- Who is your audience?
- What are you selling?
- What marketing resources do you have?
Once you know the answers to these questions, you can look into the main ad platforms (highlighted below) to find the one that’s right for you.
Google Ads
These are the paid listings that appear at the top of Google search listings. Since so many people use Google, this may be a smart platform to use. Remember, Google Ads is somewhere people are actively searching for exactly what you offer. This may make it a smart opportunity for your business.
Also, people searching for something to buy through Google usually have a higher purchase intent. This means that they are much more likely to convert. This is also why the cost per click on Google is higher than on other paid advertising platforms.
Facebook Ads
In the past, running ads through Facebook was considered the “hot” thing to do. However, this isn’t quite as popular as it once was. While the platform still offers a great opportunity, these ads are much more common than they used to be.
Also, Facebook is considered a platform that doesn’t reach the younger generation like it used to. Because of this, you must think about your target demographic carefully.
Instagram Ads
Instagram doesn’t have the ad placement options that Facebook provides. You can put ads in people’s stories or feeds. However, this platform’s visual, organic nature makes it the ideal location to show off your brand’s beauty.
To date, Instagram has over one billion users. About 80% of these users don’t live in the U.S. If you target a younger demographic, then Instagram is a great platform to consider.
LinkedIn Ads
Do you have a B2B business rather than a B2C one? If so, LinkedIn should be on your radar when it comes to paid advertising and content. Also, despite what you may hear from some circles, LinkedIn is not dying.
Keep in mind, though, that this is a professional network. When it comes to B2B marketing, this can be a goldmine of potential leads, so be sure to use it to your advantage.
Finding the Right Ad Platform for Your Paid Advertising Needs
When it comes to choosing the right ad platform for your paid advertising needs, there are a few to choose from. Be sure to keep the tips and information above in mind, which will help ensure you get the desired results. With the right paid efforts, you will feel confident that your ads are effective and that they reach your target audience.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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