Edging out your competition is a lot easier said than done. Most business owners work hard to both build an online presence and drive traffic to their websites. A great-looking website is one of the most important digital assets a business owner can have. As you design a new website for your business, your main concern should be making a great first impression on the people who visit this domain. Failing to make a positive impact on the people who visit your business website can make growing your customer base difficult. 

There are a number of common business website mistakes that can actually drive people away. Rather than allowing your website to cause problems, you need to optimize it for success. Below are some things you can do to ensure your business website makes a great first impression on consumers.

Introductory Videos Are a Great Website Addition

Studies show that you only have a few seconds to make a good first impression on a website visitor. Some business owners think that packing their homepage with written content is the best way to engage with website visitors. In reality, most people are surfing the Internet in a hurry, which means they will rarely stop and read entire pages of content. If you are looking for a unique and powerful way to introduce consumers to what your business does, introductory videos are a sound investment. 

These introductory videos should be short and to the point. Making this content too long can get in the way of sales leads. With an entertaining and short introductory video, you can let people know exactly what your business does and how your products/services benefit the consumer. 

Make Sure Your Website is Fast

Driving traffic to your website is just the first step in increasing the number of visitors you turn into actual customers. If people are visiting your website and leaving right away, chances are there is a problem that needs to be addressed. The average person will get extremely frustrated if a website loads slowly. If your website is loading slowly, you have to figure out why and get it fixed before irreparable damage is done to your reputation. 

Things like large image files and bad web hosting can reduce the loading speed your website has. Routinely testing your website for both speed and appeal is a great way to keep this digital asset producing leads. 

Mobile Users Should Be A Priority

In the past, business websites were designed specifically for desktop computer users. In the past few years, millions of people have used mobile devices to access the Internet. If your business website is not optimized for these mobile users, you need to fix this problem immediately. Business websites that lack responsiveness tend to rank very low on search engine results pages. Having a website optimized for mobile users will help you rank higher and increase the flow of traffic to your domain.. 

By using the tips in this article, you can make a great first impression with your business website.