Google is continually refining and upgrading its algorithm to improve the user experience. These updates ensure that when you type something into the search bar, the most relevant and valuable results come up.
One of the recent updates Google has launched is the November Core Update. This update is part of Google’s ongoing commitment to providing users with the most accurate and up-to-date information possible, further enhancing the user experience.
With this update, Google aims to improve the quality of search results and provide users with more informative and relevant content. Let’s look at what this November Core Update is all about.
The November Core Update is Here
The November 2023 Core Update is Google’s latest effort to refine its search algorithm. This significant change is part of Google’s ongoing mission to deliver the most accurate and useful search results possible. It is all about ensuring the information users find when they search is up-to-date and relevant to what they’re looking for.
With this update, Google has made significant changes to how it ranks websites and pages. It’s not just about keywords anymore. The algorithm now considers other factors, too, like how well the content answers the user’s question, how easy the website is to use, and whether the website is secure and trustworthy.
For website owners and content creators, this means it’s more important than ever to focus on creating high-quality content. The content should be informative, easy to understand, and provide real value to the reader. As Google continues to improve its algorithm, it’s clear that the key to ranking well in search results is to focus on the user experience.
This Update Puts an Emphasis on Content Quality
The November Core Update places a lot of importance on the quality of content. This means that websites with valuable and relevant content are more likely to rank higher in search results. In simpler terms, the better and more useful your content is, the more likely it will be seen by people using Google.
- The content must answer the user’s question thoroughly and correctly.
- It should be easy to read and understand, avoiding complex jargon.
- The content must be original and not copied from other sources.
- It should be updated frequently to ensure it provides the most current information.
- Trustworthy sources should be used to back up any claims or data.
So, it’s not just about using the right keywords anymore. The content itself has to be of high quality.
Mobile-Friendliness: A Top Priority for Google
Mobile-friendliness is now a top priority for Google. As more and more people are using their smartphones to browse the internet, Google has made it clear that websites must be designed with mobile devices in mind.
This means that websites must look good and work well on smaller screens. If a website is not mobile-friendly, it can be more challenging for people to use and navigate, which may lead to them leaving the site. This can hurt the website’s ranking in Google’s search results.
The Advantage of a Responsive Design
Having a responsive design is one advantage a website can have. Responsive design means that the website’s layout and content will adjust to fit the screen of the device being used, whether it’s a desktop computer, a tablet, or a smartphone. This makes the website easier to use and navigate, no matter what device a person uses. Google sees the value in this and rewards websites with responsive design by ranking them higher in search results.
Creating a Seamless Mobile Experience
Creating a seamless mobile experience is crucial. A website that provides a seamless experience on mobile devices is likely to keep users on the site longer and encourage them to come back. This can lead to higher user engagement and more conversions, which are positive signals to Google’s search algorithm.
Google aims to provide users with the most relevant and high-quality results. This means a website with a great user experience on mobile devices will have a significant advantage.
Expertise, Authoritativeness, and Trustworthiness
Expertise, authoritativeness, and trustworthiness, often abbreviated as E-A-T, are crucial factors for maintaining the credibility of your website in the eyes of Google’s November Core Update.
Let’s break down what these terms mean in simple language.
- Expertise: This refers to the depth of knowledge or skill in a particular area. For your website, it means that your content should be created by people who have a good understanding of the topic they’re discussing. The more expert the content creator, the more valuable the content will likely be for the user.
- Authoritativeness: This is about the credibility and respect a website has earned from others in its field. If other notable sites in your industry link to your website or your content, it gives a strong signal that you’re an authority in your field.
- Trustworthiness: This is about how safe and reliable your website is. It includes factors like website security, transparency about who’s behind the site, and the integrity of the information presented.
E-A-T shows that you’re an expert in your field. It shows others recognize you as an authority and that users can trust your site and its information.
Why Page Load Speed and Website Performance Matter
Page load speed is how quickly the contents on a webpage load up. When you click on a website and it opens immediately, that’s a fast page load speed. If it takes a while, that’s a slow load speed.
Just like you, Google doesn’t like slow websites. If your website is slow, Google might not show it as high in the search results. That’s because Google wants to give people the best and quickest information.
Website performance is how well a website works. This can include how easy it is to find things on the site, how often the site is available (and not temporarily down), and, of course, how quickly the pages load. If a website works great and loads fast, Google sees it as a good website. This can help the site rank higher in search results.
If you want your website to show up higher in Google’s search results, it’s essential to make sure your website loads quickly and works well. This will not only make Google happy but your site visitors, too. They’ll be able to find what they’re looking for in no time.
Understanding and Meeting User Search Intent
Understanding and meeting the user’s search intent is a vital part of the November Core Update. Simply put, search intent means what the user is trying to find when they type something into Google.
Google wants to show results that best match this intent. Your website content must align with what users are seeking.
Here are some tips on figuring out user intent and creating the right content:
- Study the keywords: Look at the words people use when they search for things related to your website. Are they looking for information, or do they want to buy something? This can give you clues about what they want.
- Check out the competition: Look at the top results for those keywords. What kind of content are they showing? This can give you an idea of what users are likely to expect.
- Ask your users: If possible, ask your users directly. You could use surveys or feedback forms on your website. This can give you valuable insights into what your users are looking for.
- Create matching content: Once you know the user’s intent, ensure your content matches it. If they’re looking for information, provide detailed and accurate facts. If they’re looking to buy, make sure your product descriptions and purchase information are clear and enticing.
By understanding user search intent, you improve your chances of ranking higher in Google’s search results. You’re also providing a better user experience. And with the November Core Update, these factors have become more essential than ever.
Addressing Technical SEO Issues
In the context of the November Core Update, addressing technical SEO issues becomes essential. These issues include things like crawlability, indexing, and canonicalization.
- Crawlability: This refers to how easy it is for Google’s robots (or ‘bots’) to ‘crawl’ or go through your site. If a bot can easily navigate your site and understand what your content is about, it has better crawlability. To improve this, make sure your site’s structure is simple and clear and that there are no broken links.
- Indexing: This is about how your site appears in Google’s ‘index’ or list of web pages. If your page is in the index, people can find it when they search. If it’s not, people won’t see it. To ensure your site gets indexed, you can use a tool like Google Search Console to submit your pages to Google.
- Canonicalization: This fancy word simply means telling Google which version of a page is the ‘main’ one if you have similar content on multiple pages. This helps to avoid ‘duplicate content’ issues. You can use the ‘rel=canonical’ tag in your page’s code.
Fixing these technical SEO issues is critical to keeping and improving your site’s ranking in Google’s search results after the November Core Update.
Need Help Updating Your SEO Strategy?
As you can see, the November Core Update is changing how Google indexes and ranks websites. If you need help updating your digital marketing strategy, contact the Small Business SEO team.