If you want to acquire the ability to generate lots of viable online sales leads for your business, then you need to educate yourself about how search engines work. Optimizing a website for search engine success is a complex and lengthy process. However, the amount of time and money invested in search engine optimization will pay off in the long run. 

Businesses in the United States spend over $79 billion on digital marketing campaigns every year. If you want your online marketing investment to generate results, you need to familiarize yourself with search engine indexing. The following is information about search engine indexing and why it is so important. 

What is Search Engine Indexing?

Google is the most popular search engine on the planet. This search engine has an extremely complicated algorithm that crawls and ranks millions of websites. However, the process of indexing a website is relatively simple. Search engine indexing is a process that involves search engine bots inspecting websites to find new or updated content. This indexing occurs when new content on an existing website is added and when an entirely new website is launched. 

When indexing a website, Google bots will consider things like user intent and user experience when ranking the domain in question. 

Backlinks Provide Search Engines with More Context

While there are a number of things that provide search engine bots with clues about the importance of a particular page, none are as crucial as backlinks. The more backlinks a website has, the higher it usually ranks. This is why you need to focus on generating as many backlinks as possible. 

Generating more backlinks for your website is easy if you do things like:

  • Create content that is shareable
  • Encourage customer testimonials
  • Guest posting on other websites
  • Generate shareable infographics

With the help of seasoned content marketing professionals, you can increase the number of backlinks to your website. 

How To Get Your New Website Indexed By Google

Once you have launched a new website for your business, getting it indexed should be your top priority. Until this new domain is indexed, you will be unable to get it on the first page of Google search engines results. 

Submit an Indexing Request To Google

If you are new to the world of search engine optimization, you might not realize that you can submit an indexing request to Google. You will need to log in to your Google Search Console to submit this request. Once you are logged in, you need to navigate to the URL Inspection tool table. Once there, you need to copy and paste your page URL into the index search bar. After Google checks this URL, you can click the “request indexing” button. 

Do you need help getting your website on the first page of Google search results? If so, it is time to seek out the assistance of online marketing professionals. With this professional assistance, you can easily accomplish your online marketing goals.