Nearly 1.3 million businesses use the power of eCommerce to sell products to the general public. Many of the companies that use eCommerce websites to generate sales also have physical storefronts across the United States. Since the start of the COVID-19 pandemic, eCommerce sales have gone through the roof. However, if you are in the process of reopening your physical storefront, you have to find ways to drive traffic to it.
One of the best ways to do this is by using your eCommerce website. The following are some things you can do to turn your website traffic into actual foot traffic.
In-Store Redeemable Promotions Are a Must
The average consumer spends around four hours a day on their phones. During this time, most people look at items for sale on various eCommerce websites. Providing these mobile users with coupons is a great way to motivate them to make a purchase. If your main goal is to drive more traffic to your physical location, then you need to make the coupon you hand out only redeemable in-store.
By doing this, you can bring more people into your store. While they are in your store, they will look at a number of the items you have in stock. If you want to get a large number of people interested in your coupons, you need to make sure they are for the products/services they want. Allowing marketing professionals to help with this campaign can help you avoid problems and mistakes.
Host Events In Your Store
If you are reopening your store after being closed for a while, then getting people excited about this event is crucial. This is why you need to provide discounts on the day that you plan on reopening. By hosting events in your store, you can increase your bottom line over time.
Before you start attempting to drive more traffic to your physical location, make sure it is in good shape. Ideally, you want your signage and brand messaging to be consistent with what people have encountered online. Having this brand synergy will make your business more trustworthy in the eyes of consumers. When hosting these in-store events, you need to abide by all current social distancing and mask-wearing standards in your area. Doing this will help you mingle with consumers without putting anyone’s health in jeopardy.
Blog About Your Physical Location
Reading blogs is something most modern consumers do on a daily basis. Choosing the right topics to cover on your blog is important when trying to get more interest from consumers. When trying to drive foot traffic to your physical location, then creating blogs that provide a behind the scenes look at your operation is crucial. Putting links in your blogs to other local businesses and attractions is a great way to provide the reader with more information about your area.
Start Using These Tips Today!
Contact the professionals at Small Business SEO if you need help with your online marketing campaigns.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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