Analysts are expecting eCommerce sales to grow by over 35% in 2020. This sharp increase in online sales over last year is mostly attributed to the current state of the world. With more people than ever before staying home and ordering online, now is the time for eCommerce business owners to strike while the iron is hot. If you are trying to increase the flow of traffic to your website, focusing on search engine optimization is crucial.
With the holiday season right around the corner, now is the time to assess every aspect of your existing marketing strategy. This includes social media, inbound/outbound linking and paid search. Once you have a feel for how well each of these facets of your marketing campaigns is doing, you can figure out how to approach the holiday season.
Below are some great SEO tips designed to help you get your eCommerce website ready for the holidays.
Use An SEO Mindset to Create a Seamless User Experience
When you sit and think about it, search engine optimization (SEO) is all about making a website more pleasant for consumers to use. Since consumers are coming to your online store to make purchases, your entire SEO strategy needs to be providing things like a streamlined checkout process and your ability to handle abandoned carts.
Some online business owners make the mistake of optimizing their website with only desktop or laptop users in mind. With over 50% of all online traffic coming from people on mobile devices, you have to ensure your website provides a great experience to these users. This is why a responsive website design that provides secure checkout to mobile consumers is so crucial to your overall success.
Check Your Photos and Product Descriptions
Once you perform an audit of how well your eCommerce website functions for mobile users, it will be time to focus on your content. Great content can make or break a new eCommerce website. If your product descriptions and photos are not fully optimized, increasing organic website traffic will be impossible.
If you are attempting to get more holiday shoppers on your eCommerce website, then incorporating holiday-themed keywords in your product descriptions or photo meta tags is imperative. By infusing these holiday-themed keywords, you can attract a higher number of consumers and increase your bottom line simultaneously.
Create Brand Awareness With the Help of Social Media
Millions of businesses invest in Facebook lead generation campaigns. Tapping into a fraction of this social media platform’s extensive audience can help you grow your business substantially. Sharing new blog content from your website on this platform is a great idea. By doing this, you can get more traffic and reinforce your brand image. Posting new content on Facebook daily is the only way to edge out the competition.
Professional SEO Services Are a Click Away!
Do you need help taking your eCommerce website to the next level? If so, it is time to contact Small Business SEO today!
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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