On average, approximately 30 percent of a company’s marketing budget will be spent on developing and promoting content. One of the best forms of content to put on your website is blogs. A well-written blog will not only inform your audience, it can also help you position yourself as an industry leader. For most business owners, driving website traffic is the main motivation they have when investing in blog content.
Closely monitoring how well the blog content on your website is doing can help you avoid wasteful spending. If you are noticing the blogs you publish aren’t driving traffic, figuring out why is essential. Below are some reasons why your blogs aren’t increasing traffic to your website.
1. A Lack of User-Centric Content Can Be Problematic
Finding a happy medium between SEO value and user-centric content can be difficult. Some business owners get so focused on making their blog content SEO-friendly that they lose sight of the importance of providing value to the reader. Not only do you want your content to appeal to search engine bots, you also want your core audience to enjoy it.
If you are having trouble writing user-centric content, you need to create topics that solve a problem. Helping your audience solve problems or learn something useful is a recipe for a winning blog. Not every blog you create has to feature a click-bait title. You also need to avoid making every blog post promotional. Modern consumers want to be entertained above all else, which is something you need to remember when developing new blogs for your website.
2. Your Keywords are All Wrong
Choosing the right keywords to put into your blog content can be extremely challenging. Most business owners make the mistake of choosing one search term to base their entire blog around. If the search term in question is incredibly popular and widely used, it will be hard to get attention from Google. This is why your main focus needs to be putting yourself in a search engine user’s shoes.
Thinking of different ways to search for the same things is important. If you are having a hard time doing this, try thinking of synonyms for the words in the search term you want to alter. Making sure your keywords appear in both the URL of the blog and the meta description is also important when trying to drive more organic traffic to your website.
3. Adequately Promoting New Blog Content is Crucial
Creating and publishing new blog content is just the first step in driving traffic to your website. If this content is not adequately promoted, it will be hard for your audience to find out about it. Utilizing the power of social media is a good idea when trying to inform as many people as possible about your new blogs.
Professionally Written Blogs Drive Traffic
If you don’t have the time to create new blogs for your website, think about letting Small Biz SEO handle this job for you. What are you waiting for? Contact us now for more information.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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