Modern business owners understand the intrinsic value of having an online presence. One of the main things you should focus on when trying to get the word out about your business is using social media platforms like Facebook to connect with consumers. Over 80 million businesses use Facebook as a tool to create brand awareness and generate high-value sales leads.

Creating a Facebook page for your business is just the first step in generating leads with this powerful platform. Posting new content on your Facebook page regularly is vital if you want to keep your brand fresh in the minds of your followers. If your goal is to enhance the visibility, your Facebook business page has, consider the helpful tips below.

Keep The Online Conversation Going

If the people who follow your business page on Facebook aren’t presented with engaging content, they will forget about your brand in a hurry. Millions of businesses are vying for attention from the users of Facebook and other popular social media platforms. Competing with other businesses on Facebook will require you to find and post great content regularly. While this may sound like an easy task, it can get very difficult the longer you are on Facebook.

When trying to keep the online conversation about your business going on Facebook, you need to use posts that feature appealing images, informative videos and relevant links. Adequately promoting the blog content on your website is a great way to attract the right kind of attention from Facebook users. Are you having a hard time creating and publishing new Facebook posts? If so, it might be time to use the Facebook lead generation services offered by the team at Small Business SEO.

Make Sure Your “About Page” Is Optimized For Search Engine Success

Finding new customers and growing your bottom line is only possible when using the power of search engine optimization. Google and Bing index Facebook pages the same way they do public websites. This means you have to work on optimizing your Facebook business page so that these powerful search engines find it and put it on their search engine results pages.

The “additional information” tab on your Facebook business page allows you to tell more about your company and what it does. Filling out this section and using popular/relevant keywords will allow you to attract attention from search engines like Google.

Respond to Your Followers Regularly

Showing your existing Facebook followers that your business is attentive and responsive is crucial when trying to grow your audience. Taking the time to monitor the chatter and comments on your Facebook posts is a great way to see what consumers want. If you see that similar complaints are being made about your products/services on various Facebook posts, you need to pay attention. Responding to these complaints and making changes to fix the problems in question can help you expand your reach in no time.

Show Facebook Users What Your Business is About!

If you need help generating leads on Facebook, contact Small Business SEO today!