Most Americans have at least seven social media accounts. Perhaps the most popular social media platform on the planet is Facebook. As a person looks at their Facebook feed, they will be presented with content from the businesses they follow. Building your following on Facebook will not be easy. However, as you start to pick up steam on social media, you need to think about how to drive traffic to your website. 

If you are developing blog content on a weekly basis, you need to let your Facebook followers know about it. Promoting your content adequately can help you land lots of high-value sales leads. The following are some things you need to consider when trying to promote your content on Facebook. 

Start By Developing Content Your Audience Will Love

Driving traffic to your website with Facebook posts will be much easier if you develop blog content, your audience is interested in reading. The longer you have a blog on your business website, the harder it will be to come up with fresh and interesting subjects to cover. If you are having a hard time coming up with blog topics, you need to start a dialogue with your Facebook followers. 

Creating a post and asking your followers about the concerns/questions they have about your products/services is a wise move. Not only will this type of post help you increase customer engagement, it can also give you some great ideas for future blog posts. If you keep getting the same questions from followers about your products/services, you need to create a blog that adequately answers them. 

A Great Headline is Crucial

Modern consumers have a lot of options when it comes to the digital content they can consume. Ideally, you want to create blogs that can grab the attention of a consumer and keep it. The first thing a person will notice about your blogs is the headline. Using boring or run of the mill titles can lead to people ignoring your content altogether. 

Before publishing and promoting a new blog, you need to seek out the feedback of trusted customers or employees. Getting an outsider’s perspective about the title you have in place can help you greatly. Monitoring the popularity of your blogs is a great way to see what type of headlines and content your audience responds to. Using this information to create new content and Facebook posts is crucial when trying to generate leads.

 Use Branded Images in Your Facebook Posts

A successful Facebook post needs to have both optimized text and appealing images. If you want to attract attention and drive web traffic with a post, you need to think about creating branded images. By putting your logo or business name on these images, you can help to increase the awareness of your brand. 

Are You Ready to Take Facebook By Storm?

As you can see, promoting your content on Facebook is complicated. If you need help with this process, contact Small Business SEO.