By now, you know what SEO (search engine optimization) is. You also know that ensuring your SEO tactics land your website on page one of search results is essential. After all, up to 75% of searchers never navigate beyond this point.
While all this is true, and you may even be focusing on improving your SEO efforts, what you may not know is how this impacts your business’s bottom line. What benefits does SEO provide your business? Keep reading to find out.
Receive More Organic Search Traffic
When your business’s site is optimized for SEO, you gain more organic traffic. With SEO, your website will be seen by more people who are interested in what you offer. SEO helps you move your rank up in search results.
Someone will search to find information. When the search results appear, they will likely choose the ones listed first. The first five results get 68% of the clicks, and the remaining five on page one get only 4% of clicks.
SEO helps you generate more traffic organically for your business. This means more people are driven to your site. This is also an affordable way to generate new leads.
Reduce Site Bounce Rates
When leads come to your site, you need to make sure they stay there. You don’t want to be spending your marketing dollars on people who are not interested in your site and who are going to bounce away. If people visit your site and leave right away, it increases your overall bounce rate.
Having a high bounce rate sends a negative signal to Google. It lets Google know that your site is not relevant to the search query that caused the searcher to land there. When this happens, your page’s ranking may fall, making it more challenging to get new leads.
When you engage in SEO, you can keep your business from having a bounce rate that is too high. By properly optimizing your site, you create a better experience for visitors, which keeps them on the site longer. An effective way to do this is by focusing on a UX design. Structure your website, so it is friendly for your audience to use. This includes simple navigation, CTA buttons, and visual elements to improve engagement.
By providing this positive experience, visitors remain longer, reducing your bounce rate. This means you don’t have to spend more money to get new leads since the ones you have attracted are sticking around. When you find relevant leads with SEO, you can then use your other marketing budget for other factors.
Improve SEO, Improve Your Business
As you can see from the information above, when you put time and effort into improving your SEO, you will also improve your business. This is going to pay off, help you spend your money wisely, and minimize the likelihood of people going to your competition rather than you. Knowing what to do and expect is the best way to achieve this level of success.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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