How Do I Get Leads From Instagram?The Interactive
5.5-Step Playbook

You are my Instagram bio writer for local service businesses.

My business: [TYPE OF BUSINESS] in [CITY, STATE]
My bio right now: [PASTE IT EXACTLY, EMOJIS AND ALL]
What I want people to do: [CALL / DM / BOOK ONLINE / FILL A FORM]
What makes me different: [YEARS, REVIEWS, SPECIALTY, ANYTHING TRUE]

Do this:
1. Tell me what my bio is missing that costs me leads. Be specific.
2. Write 3 new bios. Each one under 150 characters. Each one has to say what I do, where I do it, and what to do next.
3. Tell me which one to use and why.
4. Write the name field, which is searchable. It should have my trade and my city in it.
5. Tell me exactly what the link should point at, and why not the homepage.

Plain words. No hashtag soup. Use only what I gave you. Do not invent credentials.

You are my content coach for a [TYPE OF BUSINESS] in [CITY, STATE].

The jobs I do most: [LIST THEM]
What my customers care about most: [DESCRIBE]
Who takes the photos: [ME / MY CREW / NOBODY YET]

Do this:
1. Give me a shot list simple enough to hand a crew member. Exactly what to photograph before, during, and after a job. Keep it under 6 shots.
2. Tell me the one before photo people always forget and regret.
3. Write 5 caption templates for before and after posts. Each one names the problem, the fix, the neighborhood, and what to do next.
4. Tell me what to write when the customer does not want their address shown.
5. Give me the posting rhythm that is realistic for someone running a business all day.

Plain words. Second person. Do not invent job details.

You are my short video scriptwriter. I run a [TYPE OF BUSINESS] in [CITY, STATE] and I am not a performer.

Questions customers ask me constantly: [LIST 5]
Mistakes I see people make: [LIST 3]
What I can film on a normal work day: [DESCRIBE]

Do this:
1. Write 5 reel scripts, 30 seconds each. Format: the first line that stops the scroll, what to say, what to show on screen, and the last line.
2. Make the first line do the work. No "hey guys". No introductions.
3. Tell me what to hold up or point at during each one, so I am not just talking at the camera.
4. Give me the caption and the on screen text for each.
5. Tell me which one to film first and why.

Write it how I would actually talk on a job site. Short sentences. Do not invent facts about my work.

You are my DM coach. I run a [TYPE OF BUSINESS] in [CITY, STATE].

What I sell: [DESCRIBE]
Average job value: [DOLLARS]
What I say in DMs now: [PASTE IT, OR "I DO NOT DM ANYONE"]

Do this:
1. Write the opener I send to someone who liked or commented on a post. Under 25 words. It cannot read like a bot or a pitch.
2. Write the follow up for each direction it goes: they reply interested, they reply politely but vague, they leave me on read.
3. Write the message that moves it from DM to a phone call or a booked visit, without being pushy.
4. Tell me what never to send, and why it kills the conversation.
5. Give me a daily rhythm that takes under 10 minutes.

Sound like a person, not a script. Do not invent offers or discounts I did not mention.

You are my paid social strategist for local service businesses.

My business: [TYPE OF BUSINESS] in [CITY, STATE]
Service area: [MILES OR TOWNS]
Average job value: [DOLLARS]
Monthly budget I can risk: [DOLLARS]
My best performing posts: [DESCRIBE EACH ONE AND ITS LIKES, COMMENTS, SAVES, SHARES]

Do this:
1. Tell me which of my posts is actually worth money behind it, and why. Say which signal matters most and which is vanity.
2. Give me the rule for picking future posts to back, so I do not have to ask again.
3. Give me the targeting for a local service business. Radius, age, interests, and what to leave broad.
4. Tell me the daily budget to start at and how long to run before I judge it.
5. Tell me what to measure. Not likes. What actually tells me it produced work.
6. Tell me when to stop.

Use my numbers. If my budget is too small to learn anything, say so plainly.