Are you trying to create more compelling product descriptions for your Shopify website? If so, you are in the right place.
The product descriptions on your site are one of the most important parts of your eCommerce business. In fact, they can make or break a sale. Because of this, you must follow the right tactics when creating them.
Here you can find several tips and tricks for writing the best product descriptions possible for your Shopify site. With these guidelines, you can increase the possibility of a sale while improving overall customer satisfaction as well as improving your Shopify store’s SEO.
With the right tactics and approach, you can sell more products thanks to well-written copy. Keep reading to learn more about creating compelling product descriptions, and then start writing.
Product Descriptions Defined
Product descriptions are an essential part of marketing any new product. The purpose of these is to explain to readers why they should care about what you are selling, how it will benefit them, and what makes it unique from the other items available. All this is done while using creative and compelling language that helps to capture your reader’s attention.
With this type of content, your consumers have the information they need to determine if it is worth their money and time. That’s what makes product description pages so important when it comes to targeting potential customers who may not know as much about you but still want to learn something new.
One of the best ways to create a compelling description is by asking questions like “what am I buying?” After that, answer the queries with honest responses and details that will encourage a visitor to buy what you have to offer.
The Top Tips to Improve Your Shopify Product Descriptions
Anyone is skilled enough to write a basic description; however, if you want to sell more products, you need compelling descriptions written by people who know about your niche.
Some of the top tips to keep in mind when writing product descriptions for your Shopify website include:
Create a Strong Headline to Describe Your Product
Some businesses start out their product descriptions listing all the features. However, this isn’t always a good way to start. When creating your headline, consider what people will be most interested in when they are shopping online. If possible, highlight consumers’ issues and how your product will solve them.
For example, do you have a fashion product you are trying to sell on Shopify?
If this is the case, create a headline that emphasizes and describes the aesthetics of the services or products you are trying to sell. Doing this gives browsers and shoppers a good idea of what to expect from the item without any additional research.
Are you selling a type of food?
If so, start with a descriptive and catchy headline. Be sure to highlight what is special or unique about your product. When someone wants to purchase food, they want to ensure it is made from the best ingredients and prepared by an experienced chef. You can include any details that make it stand out.
It’s important to learn who your target audience is. You can create quality product descriptions and headlines when you determine their main pain points.
Use Simple Language
Sometimes, you may create product descriptions using industry jargon to sound more professional on Shopify. While you need to show you are credible and an expert as a seller, this doesn’t mean you should use complex or confusing terms. Instead, focus on writing simple content that is easy to understand.
This is what your customers want.
When you write product descriptions correctly, you can market your products with an approach that will interest people.
If someone is looking at your Shopify store and doesn’t understand what you are trying to sell, there’s no chance they will purchase your products.
When people don’t care about your product, the chances they will share and talk about it with their friends are low. This situation will make word-of-mouth marketing virtually impossible.
Avoid Cliches in Your Product Descriptions
You should not use phrases like “unique” or “best product” when creating product descriptions for your Shopify store.
This content is used way too much.
When you offer a product for sale, you probably believe it is the best on the market and that consumers can easily see this thanks to your product description. However, for your description to succeed, you have to avoid cliches.
If you don’t know what to use instead, try focusing on what makes your offer unique or different. You can also base your description on why people should care about your product.
Include the Right Superlatives
It’s important to include power words in your product description. This is a marketing idea you shouldn’t forget or ignore.
There’s no need to use this type of language too much; however, you need to utilize phrases that make a difference to someone interested in purchasing your product.
An example is if you are trying to sell clothing made of organic fabrics. In this situation, you should highlight this fact because many people want to purchase eco-friendly products. If you have a product that is certified in some way, you need to include this in the description. This will help to attract more customers who care about these things.
Avoid Making the Description too Long
When someone comes to your site with a short attention span, they will read less than 68% of what you have posted. Because of this, you need to create a description that can capture the attention of these people.
Be sure your descriptions are fast and scalable. Make sure potential buyers can see the information they want without doing outside research.
Use bullets when possible.
The reason for this is that everyone wants to scan or skim. There’s so much information available today that most people don’t have the time to read everything they encounter.
You need to ensure that the information someone is searching for is easily accessible. Product descriptions that include brief bullet points are a good way to start. This is especially the case if you don’t need a lot of descriptive words or descriptions.
Leverage Customer Reviews
You should use any customer reviews or testimonials in your product descriptions.
To do this, just add a few at the bottom of your description. Doing this will increase your sales – often significantly.
People don’t want to buy items they aren’t sure about. However, if you read positive reviews from real people who have tried the item, you will likely feel better about purchasing it.
Customer reviews provide an effective way to show people that what you offer is worth the price. However, only use positive customer reviews in the description to sell additional products.
It’s possible to add negative customer reviews at the bottom of your page if you decide to; however, don’t put them in the description since buyers will be more likely to read the positive ones.
Break Up Text with Alternating Headers
Sometimes, you will have a lot of information to add about your product details. However, you need to split this information into sections with headings and subheadings.
Don’t make your headers too long but use them to break things up and make the description more scannable.
Headings reduce the look of “clutter” and help a user determine where one section starts and another ends. It also makes the most important details easy to find.
Create a Sense of Urgency
Your product description should include persuasive language. For example, you can mention that there is only “X number of products left in stock,” which creates that sense of urgency and encourages buyers to act now.
You can also highlight an event or sale. You should let potential buyers know they need to buy now because the price will increase very soon.
When you take this approach, you can create a sense of urgency. This will make your customers feel like they need to purchase the item right away or that they will miss something important.
Add Multimedia Content
Some people are visual learners. This means they would rather see a product than just read about it.
It makes sense to add visual content to your product descriptions. Doing this will help to improve overall engagement and sales.
You can add images, videos, GIFs, and photos to your Shopify store. Doing this will help you stand out from the competition and help you engage with new customers. Some ideas to get started including adding photos of the item in and out of its packaging. Add GIFs that show how it works too.
Creating Effective Shopify Product Descriptions
As you can see, there are more than a few ways to improve your Shopify product descriptions. Keep the tips and information here in mind, which will help you achieve more sales and better results.
Contact Small Business SEO if you are ready to take steps to improve your Shopify product descriptions.