SEO-friendly websiteRevamping a website is an exciting yet challenging task. It provides an opportunity to give your site a fresh look and to make it easier for people to use. However, it’s not just about looks. The real challenge lies in keeping your website visible to search engines, and that’s where SEO comes in

The last thing you want to do is damage your existing SEO during a website revamp. Making mistakes during the website redesign process can have a lasting negative impact on your search engine visibility.

Below, we’ll discuss some strategies you can use for a successful and SEO-friendly website overhaul.

Thoroughly Plan Your Website Overhaul

Planning your website overhaul is an important step. You need to know what changes you want to make and understand how these changes could affect your SEO.

Here are some of the changes you might make and how they could impact your website:

  • Adding New Pages: Adding new pages to your website can provide more content for search engines to index. This means your website could appear in more search results, increasing your website traffic.
  • Updating Page Content: Changing the content on your pages can be good, but be careful. For example, if you remove keywords from your page content, your website might no longer appear in the same search results. So, it’s still important to include keywords in your new content.
  • Changing Page URLs: If you change the URLs of your pages, any links to these pages might stop working. This could make it harder for people to find your website.
  • Removing Pages: Removing pages from your website can decrease the amount of content available for search engines to index. This could cause your website to appear in fewer search results, decreasing traffic.

By carefully considering these potential impacts, you can make more informed decisions about the changes you want to make during your website overhaul. 

Record All Website Changes

A critical aspect of revamping your website is recording all your changes. This practice is like a ‘diary’ of your website’s transformation and can help you understand the SEO effects of each alteration.

For instance, suppose you altered the headline of a page. You should note down what it was earlier and what it is now. If your page’s ranking changes, you can check your records to see if the headline alteration might have been the cause.

Remember to pay attention to your website’s design too. Believe it or not, about 94% of first impressions of websites relate to their design. So, when you give your website a new look, record all design changes. If the new design isn’t hitting the mark, you’ll know what to tweak to get back on track.

Consult SEO Experts for Complex Changes

When dealing with complex changes to your website, it could be beneficial to consult with SEO experts. These professionals have the knowledge and experience necessary to navigate the intricate world of SEO. They understand the ins and outs of search engine algorithms and can offer advice on making alterations without harming your search engine ranking.

Professional guidance can be beneficial if you plan significant changes, such as restructuring your website or changing your primary domain. These modifications could potentially disrupt your SEO if not handled correctly. An SEO expert can provide a roadmap for these changes, ensuring you retain an SEO-friendly website.

SEO-friendly website

Anticipate SEO Fluctuations

Anytime you change your website, you may see shifts in your SEO rankings. It’s like redoing a room in your house. You might have some mess and chaos until everything is back in place. But don’t worry; temporary changes in ranking are normal and to be expected during an overhaul.

Keep in mind that SEO is a bit like a race. Your website and others are all running to get the top spot on search engines. When you change something on your site, it’s as if you’ve paused in the race.

This could cause your website’s ranking to drop temporarily. But once search engines process your changes, your site should get back in the race.

Here are some things to remember during this period:

  • Patience is critical: Search engines won’t notice your changes instantly. It might take a few weeks to see the full results of your website overhaul.
  • Monitor your site: Keep an eye on your website’s performance. Use tools like Google Analytics to track changes in traffic and ranking.
  • Don’t panic: If your ranking drops initially, don’t fret. Remember that fluctuations are normal after making changes.
  • Stay consistent: Keep producing quality, keyword-optimized content. This consistency can help your site recover quickly and improve its ranking. 

By anticipating SEO fluctuations, you can better prepare for temporary changes during a website overhaul.

Factor in UI/UX Adjustments

When revamping your website, user interface (UI) and user experience (UX) adjustments are important factors to consider. UI refers to your website’s actual look and feel, while UX speaks to a visitor’s experience on your site. Both are crucial for SEO. A poorly designed website can result in a high bounce rate and low dwell time, which negatively affects your SEO ranking.

On the other hand, a user-friendly website with intuitive navigation can improve your site’s overall user experience and potentially increase your search engine visibility. When making UI/UX adjustments during a website overhaul, it’s essential to consider how these changes could impact your SEO performance.

Perform Pre-Revamp Site Crawls

Before you start overhauling your website, performing a site crawl is a good idea. A site crawl is like a health check-up for your website. It helps to identify any current issues that might be affecting your website’s performance

During a site crawl, you can find issues such as broken links, duplicate content, or missing meta tags. These factors can negatively impact your website’s SEO and overall user experience. By identifying these issues beforehand, you can address them during the revamp stage, ensuring an SEO-friendly website.

Verify All 301 Redirects

Over 88% of consumers say they won’t return to a website after a bad user experience. Ensuring all 301 redirects are set up and functioning correctly is important when revamping your website.

This will help prevent any potential issues for your website visitors and maintain your SEO ranking.

Here are some tips to verify 301 redirects accurately:

  • Use a Redirect Checker: Utilize a redirect checker tool to ensure that all URLs have been redirected properly. This can help catch any mistakes or broken links that may have been overlooked.
  • Check for 404 Errors: Be sure to check for any 404 errors after setting up redirects. These are indications that the redirect is not functioning correctly and needs to be fixed.
  • Double-Check Your Redirects: Don’t assume all redirects have been set up during the revamp process. Double-check and verify all redirects to ensure accuracy.
  • Update Internal Links: After setting up 301 redirects, update any internal links on your website to point toward the new URLs. This will help prevent broken links within your site.

By following these tips and verifying all 301 redirects accurately, you can maintain a seamless user experience for visitors and ensure an SEO-friendly website.

SEO-friendly website

Utilize a Staging Site for Testing

When planning to revamp your website, testing your changes before making them public is important. This is where a staging site comes into play. A staging site is a private, duplicate version of your live website where you can test changes without impacting your actual website. 

Using a staging site allows you to see how your website will look and function with the proposed changes without risking any negative impacts on your live site. This is especially important for significant changes, such as a complete website redesign or restructuring.

Review Technical Elements Closely

When you’re making over your website, it’s not just the look and feel that matters. There are also ‘behind the scenes’ parts that search engines pay attention to. These are called technical elements, and they include things like links and meta tags.

Links are just what they sound like – they’re connections from one webpage to another, either within your website (internal links) or leading to other sites (external links). When you’re giving your website a new look, double-check all the links. Broken or incorrect links can confuse visitors and make your website look unprofessional.

Meta tags are little bits of code that tell search engines what your website and its pages are all about. They’re like tiny billboards advertising your site to search engines. When revamping your site, it’s super important to check these. If they’re not right, search engines might not understand what your site is about, and your visibility in search results could take a hit. 

Thoroughly reviewing these technical elements will ensure a smooth website redesign. 

We Can Help You Create an SEO-Friendly Website!

A website overhaul is an exciting opportunity to improve your online presence. However, it’s crucial to remember the impact of these changes on your search engine visibility. With our help, you can create an SEO-friendly website that generates leads!